Case Study Mquarrie Hotel

1501 Words7 Pages
Investigation Case Study Analysis

(McQuarrie Hotel)

Submitted by: Maria Brown

HAT303: Accommodation Management
Submitted to: Ms. Sarah Bartfeld
Kaplan Business School: Melbourne
Date of Submission: December 11, 2017

The hotel industry has transformed into a global industry that is characterized by competition (Kotler, et al., 2016). As a result, McQuarrie Hotel has used modern systems to improve its staff efficiency, customer experience and increase profitability and embraced current technologies to improve service delivery, staff efficiency, and profitability to gain a competitive advantage. McQuarrie Hotel requires constant review and change to respond to the ever-changing customer requirements and demands efficiently (Kotler, et al., 2016). Technology helped McQuarrie Hotel owners to achieve and maintain customer loyalty, increase profitability, and enhance the quality of services offered.
New systems that can improve the customer experience and organizational efficiency
To make McQuarrie Hotel fresh, vibrant and contemporary, the new owners should renovate the hotel facilities and the guest rooms. That would involve repainting; McQuarrie Hotel can adapt to the latest trend in interior design, the stunning exterior of the hotel and refurbish to give them a luxurious but homely touch (QT Hotels and Resorts, 2017). Create a more appealing ambiance for guests who are considering for an enjoyable experience

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