Case Study: Mustache Marketing, Inc.

The use of social media marketing has become a standard way in which organizations advertise their products or services. Social media marketing allows consumers to have immediate access to other consumers reviews or to post a review about a product or service. There is engagement between the company and the consumer (Evans, Dave 2010). Social Media emerged in the late 1980’s when websites such as Prodigy, Compuserve and America Online. Prodigy was first of it’s kind and was known as a ”consumer online service”. Half of the page is devoted to advertising. Facebook, Twitter, Myspace, Hi5, Bebo and Orkut are all social media platforms that are utilized as platforms today.

We understand the importance of technology and social media in the operations of business and how technology can be an aid in our business operations. We plan on focusing our attention on sites like Facebook, Instagram, and other social media outlets to advertise our business which will provide the customer with daily information on specials as well as access to coupon programs we provide. Using social media will provide an outlet for our customers to provide reviews and feedback on our business. Many people feel that bad reviews can hurt a business; we feel that bad reviews provide an opportunity for us to make a new friend and change a process which may harm our business with future guests. Two brothers would also like to develop a smartphone application for iOS and Android which we find is also lacking with many businesses in the Wenatchee valley. This application will also provide instant access to our business as well as letting us track our market. As far as marketing outside of social media we plan to brand our image using items like car clings, bumper stickers, clothing, and sponsorship of local

Some key determinants of a successful social media promotional campaign is measuring brand reach or viewers, and the level of engagement interacting with the promotional message. Level of influence can inspire followers to take some kind of action such as engaging with your message or making a purchase. Measurables such as tracking social media traffic to a company’s website or even time spent on a specific page, viewing of various products and other such actions can also provide valuable data. These are all relevant from a marketing perspective in evaluating increased brand awareness or appeal of interest to the promotional campaign.

Lacrosse was once a sport played with as many as 100,000 players on in the valley at the same time. It has now decreased to ten players for men and twelve for women’s lacrosse. The positions are attackers, midfielders, and defenders. My group’s primary focus is

The third issue for Trader Joe’s is their lack of social media presence. Trader Joe’s from their beginning has used a customer newsletter and occasional radio ads in order to promote their brand, and these advertising methods have not changed with the introduction and prevalence of social media. Many brands nowadays are seeking to gain a competitive advantage over the

A high intensity game that involves physical attributes and cognitive awareness describes the sport lacrosse. People play lacrosse all over the world and the sport continues to grow in size. The sport lacrosse dates all the way back to when Indians would play for land and resources. The word lacrosse translates to “Little Brother of War”. Men and women of all ages and levels play the game lacrosse to this day. At the Eastern Cincinnati Conference in Cincinnati, Ohio, the sport lacrosse qualifies as a club rather than a sport. The sport lacrosse should qualify as a sport because it would reduce costs, more players would join, it offers benefits, and people would consider lacrosse as a more serious sport.

Currently, the described problems that exist in community management for Orangetheory Fitness along with solutions for those problems are not complete. Nonetheless, they offer insight into how to move forward and build a better brand using social media and

Usually local residents support new business ventures and Lemon Lovin’ Life has $10,000 to spend for advertising. Considering the product theme various marketing vehicles will be utilized to communicate the message, image, and presence of the business. Bovee & Thill (2013) asserted that there are different ways to promote products, including the use of print media (magazines, local newspapers and student publications) (p. 382), broadcast media (local TV shows, radio programs), hotel guides (Chamber of Commerce newsletters, brochures, flyers), direct mail (subscriber lists, inserts in newspapers, office mail delivery) (p. 374), social media (Facebook, Twitter, Instagram) (p. 382), and others (attendance in charity events, sponsorships, press conferences) (p. 382).

We are successfully utilizing social media as a powerful way to gain positive exposure and connect with our internet-savvy customers in a global and local level. We rely heavily in word-of-mouth advocacy”. (John Mackey, 2012)

1. What are potential strategies that the wrestling program can implement via social media marketing to improve interactions with key stakeholders on a regular basis?

Slide 2: Sof-A-Logue.com has been in the social media business for 10 years. The proposition of the company is to be the lowest cost, highest quality service provider in the industry (MKT650 Scenario, 2013). The enterprise has been successful in growing every year, with a total of five billion in sales, but overall awareness of the name Sof-A-Logue is low. The task of this plan is to increase the top-of-mind recognition of the Sof-A-Logue parent brand and determine a path forward for the company.

Our primary marketing strategy is, “to focus on customers’ voice to advertise the products, emphasizing the power of strategies like word-of-mouth.” (Conick, 2016) Additionally, Enjoy Life Foods needs to emphasize the importance of free samples as giving out free samples. Joe Warady, CMO of Enjoy Life Foods reports, “free samples improves overall sales by 137%” (Conick, 2016). In addition, social media plays an important role in advertising products and building trust between customers and companies. According to the Huffington Post, “teenagers are the top users of social media platforms on internet among all other demographic” (Huffington Post, 2014). Since the target customers of QuickMeals is millennials, both word-of-mouth and social media will be used as advertising tools to attract customers.

This is a proposal for beginning Social Media Marketing at Arthur Hall Insurance. “Social Media Marketing is building your social network fans, followers, and connections using relevant and interesting content that is shared, allowing you to reach and engage more people and drive more business.” The three largest social networks, Facebook, Twitter and LinkedIn, are generating a lot of hype in the Marketing world as new ways of reaching and communicating with clients, prospects and anyone else Arthur Hall Insurance employees come in contact with. While this might sound a lot like our goal of Email Marketing through Constant Contact, Social Media Marketing is not a replacement for email but a complement of Email Marketing.

Marketing Strategies: Lancaster-Webb marketing team needs to try and stay ahead of the curve by using social media to reach out to their customers.

For this paper, assuming that I am a small business owner, I will examine the power of doing so through various means of social media. Each site I use will be broken down, and I will give an in-depth look as to what techniques and approaches used for promoting my brand. Let’s take a look, starting with the company and its mission.