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Mystic Monk Coffee Case

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Case Study #1: Mystic Monk Coffee

Question 1: Has Father Daniel Mary established a future direction for the Carmelite Monks of Wyoming? What is his vision for the monastery? What is his vision for Mystic Monk Coffee? What is the mission of the Carmelite Monks of Wyoming?

Father Daniel Mary has a set clear vision for the direction of the Carmelite Monks. His plans include growth and expansion in productivity, business development, and spirituality. Father Mary has a set goal, and strongly believes he will achieve that goal. His vision for the monastery includes relocating, and creating a new Mount Carmel in the Rocky Mountains. His plan includes transforming 13 monks living in a small home, to 30 monks living on a 500-acre monastery. Father Mary’s vision also includes a Gothic church, a convent for Carmelite nun, a retreat center for lay visitors, and a hermitage. Father Mary plans to move to a nearby ranch, with a retail price of $8.9 million dollars.
Father Mary’s vision for Mystic Monk Coffee includes the purchase of a new coffee roaster valued at $35,000. Their current coffee maker has a limited production of 540 pounds of coffee per day. The new coffee roaster has the capabilities of producing 130 pounds of coffee per hour, producing 780 pounds of coffee. The new coffee maker would increase production by 44%. The Carmelite Monks vision is to expand their presence in the Catholic Church community, and to expand and grow their brand for Mystic Monk Coffee. Their

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