Case Study New Belgium Brewing

2315 WordsJul 29, 201310 Pages
New Belgium Brewing A paper submitted in partial fulfillment for the Bachelor of Science degree in Business Administration and Finance Table of Contents Page No. Introduction…………………………………………………….3 Environmental Issues…………………………………………..3, 4, 5 Strategic Philanthropy………………………………………….5, 6 Ethical and Social Responsible………………………………...6, 7, 8 Areas of Development………………………………………….8, 9 Conclusion………………………………………………………9, 10 Resources………………………………………………………. 11 Introduction: New Belgium Brewing Company started out with a simple bicycling through Belgium which also happens to be the home of some of the world’s finest ales. An American electrical engineer named Jeff Lebesch cruised around…show more content…
(Drever; Haiar, 2006) Being that NBB is an environmental enthusiast, the company has chosen to focus on environmental issues and have become nationally known as a “paradigm of environmental efficiencies.” NBB’s sole purpose and core belief is linked to their marketing strategy in which they associate the quality of their products as well as their brand name with the company’s theory toward affecting the planet. The dedication to the environment was exhibited in their mission statement “To operate a profitable table brewery which makes our love and talent manifest.” NBB stated that in every aspect of production either compilation or distribution had to be environmentally efficient. (Drever; Haiar, 2006) Strategic Philanthropy or Corporate Social Responsibility (CSR) is the idea that companies should take responsibility for their impact on society, both from an economic, environmental and social perspective. The concept should be long-term and integrated into the company’s business model. (Business Dictionary, 2011) Yes New Belgium’s social initiatives are indicative of strategic philanthropy because NBB’s sole marketing strategy involves linking the quality of its products, as well as their brand, with the company’s philosophy toward affecting the planet. Long before NBB even had a marketing department, the firms core values and beliefs
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