Case Study - Nike: Spreading Out to Stay Together

Today Nike Inc is the largest manufacturer of sports footwear, apparel and equipment with worldwide revenue in excess of $25 billion in 2012 under various labels including Nike, Nike Golf, Converse and Hurley. Seventy percent of the company’s value is derived from footwear and apparel sold under the main brand Nike with Nike footwear commanding a market share

Firms undertake a situational analysis and planning process to identify and justify appropriate marketing opportunities for growth. This report provides an introduction to Nike with a background to the Company, its history and its product.

NIKE, Inc. “was founded by William Jay Bowerman and Philip H. Knight in 1964 and is headquartered in Beaverton, OR” (Nike, Inc.). NIKE, Inc. concentrates on NIKE Brand and Jordan Brand products divided in seven key categories: Nike sportswear, football, action sports, women and men’s training, basketball and running. The operating segments for its Brand are: North America, China, Japan, Western, Central & Eastern Europe and Emerging Markets. Its wholly-owned subsidiaries include Converse Inc. and Hurley International, LLC which are in charge of designing, marketing and distributing casual footwear, clothing and accessories.

Nike.Inc was founded in the year 1964, it is headquartered in Beaverton, Oregon. Nike.Inc is a well-known brand that creates innovative and stylish athletic gear, clothing and equipment for different sports. They are part of consumer goods sector and is in the textile apparel footwear and accessories industry. Nike distributes their products through footwear stores, sporting goods store and department stores. Nike. Inc faces an intense competition due to a constant change in design and trends as it is a consumer product. This change has a significant effect on the demand for their products. Nike is a part of athletic footwear and clothing and equipment industry which is highly competitive in nature all

Nike Inc. is a very successful publicly traded sportswear and equipment company based in the United States. Nike is a multi-national and Fortune 500 company. It has reached achievements in their innovation in products that Nike has become one of the most recognized companies today and companies dream to have what Nike has created. The main headquarters for the company is in the Portland metropolitan area near Beaverton, Oregon. Nike leads the world in supplying athletic apparel and shoes. Nike shows how devoted they are in the satisfaction of their customer’s needs that it shines upon their mission statement and encompasses their vision. Nike ensures to go far and beyond expectations so that their customers receive quality products and services. Nike was founded in 1964 as Blue Ribbon Sports, but goes back to the 1950’s, and with their extensive history it only adds up to its impressive reputation in the Sports industry.

Nike, is the most distinctive company out there, the symbol of a check mark is well known all across the globe and being one of the biggest shoe/clothing factories to this day. Phil Knight founded Nike and a track and field coach named Bill Bowerman in 1975. Bill Bowerman was a past Olympic track runner and had a tragic car crash which brought running to an end for him, but brought the creation of Nike which, sells products like basketball, skating, soccer, hiking, winter, and many more different types of shoes as well as clothing for all different aspects. Their main locations for its headquarters located in Oregon, and now have over 62,800 employed at Nike. Nike now has revenue of 30.8 Billion dollars US and a net income of 3.2 million every

Nike is a world famous company, known for their high quality of sleek athletic shoes. They are the biggest shoe company in the world and are an industry leader. Nike is a huge global corporation established in 1972 by former University of Oregon track star Phil Knight. Nike is now a leading marketer in athletic shoes and appeal around the globe. They make 27.8 billion dollars in annual revenue and sell their products in more than 140 countries.

This business report will examine NIKE incorporated. A brief history will be provided followed by a detailed analysis of the components of globalisation, including topics such as:

Nike, Inc. which is based in Beaverton, Oregon is the biggest and most successful brand in retail and sports. (History of Nike – KicksOnFire.com).The brand is so successful that it holds over 60% market share in the industry. Nike was first known as Blue Ribbon Sports and was established in 1964. It was originally deal by a Japanese shoe maker Onitsuka Tiger (now known as ASICS). It only formally become Nike Inc. in 1971. It was started by a track and field coach, Bill Bowerman and Phil Knight, a runner from Portland who was enrolled in the University of Oregon. (Business Insider, 2014) Till date, The Nike Global team has employees in six continents and around 53 countries. They have more than 750 stores around the globe (Company Profile –

Nike is a $280 billion industry that is highly competitive in the mature market. Some of their main competitors are companies such as Adidas and Puma, which we will analyze in this report to compare and contrast their financial position in the market. As of now, the following graph shows the market share for Nike and our competitors:

Nike is one the leading shoe and athletic clothing company in the United States and probably one of the largest in the world. In 1993, Nike's yearly revenue became as large as the NBA, NFL,

NIKE Inc. is a publicly traded company that sells athletic products under the NIKE brand name and affiliate brands. At the end of fiscal 2011, NIKE Inc. earned a $20.9 billion in revenue. The brand carries products for men and women and covers a range of products from cross-training shoes to the NIKE+ technology platform. Action sports, athletic training, basketball, football, soccer, running, and tennis are only a few of the many activities NIKE manufactures products for. Several NIKE affiliates specialize in one of these sports, such as NIKE Golf, a sub-branch that designs golf equipment, balls, footwear, bags, and other accessories for the global market. NIKE golf is not the only

Nike is an American multinational corporation that is betrothed in the design, development, manufacturing and worldwide advertising and trades of footwear, attire, paraphernalia, accessories and amenities. The company’s headquarter is located near Beaverton, Oregon, in the Portland metropolitan area. It is one of the world's leading purveyors of athletic shoes and attire and a foremost industrialist of sports paraphernalia, with profits in excess of US$24.1 billion in its financial year 2012 (ending May 31, 2012). As of 2012, it

Nike is the Textile – Apparel Footwear & Accessories industry, selling products made for athletic use. In 2015 total revenues for the fiscal year were $30.6 Billion, an increase of 10 percent from the previous year. Nike is the biggest company in the industry, Adidas brought in $17 Billion in revenue, Under Armour brought $3.96 billion. This is a mature industry, with each competitor being well established for a number of years and little to no new additions of new competitors.

Nike, Inc. is an American multinational corporation that is engaged in the design, development, manufacturing and worldwide marketing and sales of footwear, apparel, equipment, accessories and services. Founded in 1964 by Bill Bowerman & Phil Knight it is a public limited company listed at New York stock exchange as NKE. Its headquarter is based out of Beaverton, OR. It has total of 51 subsidiaries around the world. At US$19 billion in 2014 it was the most valued brand in sports businesses. It employed more than 44,000 employees worldwide and had a revenue of more than US$24.1 billion in sales in the fiscal year of 2012.