Case Study : Nissan 's Business Objectives, Customer Demand And That The Project Is Worth Proceeding Towards Implementation?

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Anthony Rivard MBA 676 Nissan Canada • Problem / Key Issues. o What is the main problem to be solved?  How should Dave Richardson evaluate if the proposed ICON project meets Nissan 's business objectives, customer demand and that the project is worth proceeding towards implementation? o What are the key issues (sub-problems) that need to be analyzed in order to solve the main problem?  What are the potential financial costs and benefits of the ICON project?  What affect could the ICON project have on the supply chain and strategic partners?  How can Dave gain buy-in from suppliers, manufacturing plants, and auto dealerships? • What case data / facts helped you resolve the Key Issues? o Sub-problem 1  Nissan 180 Plan: Increasing…show more content…
P.4 PAR.1 • Sales would use Manugistics planning tools, use demand planning and demand fulfilment to predict customer demand at the model-mix level. Exhibit 6 P.4 PAR.5, Exhibit 7  Estimated reduce inventory in days of supply from 24 to 20 days. P.6 PAR.1 o Sub-problem 3  Estimated half of Americans made compromises when buying cars. P.1 PAR.4  Dealers depended on the sales office for current trends in the market. P.3 PAR.2  ICON will allow exact dealer orders, and align to supply chain. Dealers will be able to close sales faster and more efficiently. P.4 PAR.4  Demand production was big concern, given the long supplier lead times and associated costs in procuring those parts. P.4 PAR.4  Concern – ICON gives national level a lot of control, could make dealers feel uncomfortable. Selection time is less, could cause supply chain volumes up 20%. P.5 PAR.6  Implementation plan: If partners benefit from increased market share, becomes key to create understanding of the changes and supply chain. P.6 PAR.4 • Careful planning and buy-in is essential if this new initiative is to be successful.P.6 PAR.4 • What business acumen (analytical tools or logic) did you apply to the resolution of the Key Issues? o I used Lean thinking to analyze process waste and touch time to resolve the effects on supply chain (How To Compare:624) o I used the theory of constraints to analyze process bottlenecks to resolve the effects

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