Case Study : ' No Sugar ' Brand '

Surplus of CCA soft drinks ultimately decreases the income of Coca-Cola Amatil and its partners in Australia, and in such a situation, one possible alternative is to lower its price to reduce its surplus. In Australian market, CCA products are normally 50 cents more expensive than other carbonated soft drinks; therefore, CCA is of very weak compatibility. These products are all substitutes of CCA’s products Coca-Cola, Sprite and Fanta, and as their prices are relatively lower than CCA’s products, as a result, consumers of carbonated soft drinks would automatically choose to buy those products of better cost performance. In the mean time, CCA’s competitors, for instance Pepsi and Schweppes are ultimate beneficiaries since they offer substitutes of lower

“Whether Coca-Cola can prevent the infringement of its trademark Coca-Cola and unfair competition with it in its business of

Four years ago, a city-council member in Richmond, California, got his colleagues to put a measure on the local ballot asking voters to impose an extra tax on sugary drinks like soda. The council member, Jeff Ritterman, had special insight into how sugar was ruining his neighbors’ health. Before becoming a politician, he’d spent nearly thirty years as the chief of cardiology at Kaiser Permanente’s campus in Richmond, a bleak industrial town north of Berkeley, where the biggest employer is a Chevron refinery and many residents are poor. As in other communities with similar demographics, half of Richmond’s children were overweight or obese. It was clear to Ritterman that this had a lot to do with their sugar consumption.

With the government’s ban on sugary drinks larger than sixteen ounces in New York City, whether or not the government has been over-exercising its power has become a highly debated topic. The two main opposing positions on this topic are that the ban is beneficial to the overall health of society with the other being that the ban is useless and is seen as an intrusion of people’s freedom.Whether or not one has picked a side to support, it cannot be denied that obesity and other health problems are largely influenced due to excessive consumption of artificial products including soda and other drinks with a high sugar content. On a related topic, there had been a previous ban on trans fat which had been directly linked with artery clogging and high cholesterol. Many people accepted this ban as the government’s decision to remove a life-threatening ingredient although this caused the more controversial subject to arise of whether or not the government should have the capability and power of regulating what we consume.

Sugar-sweetened beverages are one of the single largest added sugars in the American diet. The beverages like soft drinks, sodas, fruit drinks, sweetened coffees and teas, energy drinks, sports drinks, and sweetened waters are increasing as a whole. “In general, males consume more beverages than females, African Americans consume more fruit drinks and Caucasians drink more carbonated soft drinks. Children and adolescents derive 10% to 15% of their total calories from sugar-sweetened beverages (1).” According to the American Heart Association a 20-ounce bottle of soda contains 17 teaspoons of sugar but AHA recommends no more than five to nine teaspoons of added sugar per day to all the ages. These beverages increase appetite because of their

The AICPA Code of Professional Conduct stipulates that in any professional performance, a member should maintain integrity and objectivity, shall be free of the conflicts of interest and shall not knowingly facts or subordinate his or her judgment to others (AICPA, 2014, ET Section 1.100.001.01).This prompts the CPAs to express their opinions about the reliability and integrity of company’s financial statement based upon their scrutiny and analysis of firm’s books and records. Therefore, Emiliano is allowed by capa code of conduct to voice her opinion in the matter regarding pending litigation being included in the financial statement of the company. To form their opinions concerning fairness to company’s financial condition, their judgment should consider the circumstances surrounding the company. This directs them to liaise with the relevant involved patties which includes the company’s attorney and the Managing committee of such

In 2012, a potential ban on sugary drinks was introduced in order to lower New York City’s obesity rate. Most people will ignore this ban, as well as other ideas that will claim to improve their health, though health should be one of America’s number one priority.

As mention before, Coca-cola has 47.3 percent market share in the country’s cola market versus Pepsi which hold 44.5 percent. Coca-cola is also the brand known around the worlds, which are the largest producer and distributor of ark colas in the world. Even in the current monetary crisis, the company continues to expand and the financial position shows that Coca-cola has a strong cash position in compare to PepsiCo which the long term debt of PepsiCo is so high.

Obesity is one of the major cost drivers for health care in America today. According to the Centers for Disease Control (CDC), in 2010, 35.7% of US adults were considered obese. With obesity increasing risks of developing high blood pressure, type 2 diabetes, coronary heart disease, and a variety of other health ailments, it is understood that obesity is currently a significant problem in many American’s lives. These same Americans spent $60.9 million in 2010 in an effort to lose weight; $25.99 million of this went directly to purchasing artificial sweeteners and low calorie/diet foods and beverages. Artificial sweeteners although widely used in a variety of foods, beverages, candy and even cosmetics, are not believed by all to be

Another important weakness is that the company’s products are seen as a major cause of obesity. (Melser, 2013) The beverage sales are affected by various factors including change in trends and preferences. Recently, beverage sales have fallen because of people’s increased preference for the health drinks. Around the world, obesity is a major problem and the Coca Cola products are seen as a major cause of obesity. As people are getting health conscious they are moving towards low calorie healthy drinks. This affects coca cola’s profitability and popularity. However, the brand can overcome this situation by increasing the number of low calorie products in its brand portfolio. It will need to add more healthy choices for its customers in its product portfolio.

Based on the income, earnings and dividend per share graph, this report will illustrates the coca cola Amatil’s performance of three years 2011, 2012 and 2013. CCA is a large company to manufacture, distribute and marketing of alcoholic and non-alcoholic beverages and prepacked fruits and vegetables by SPC Ardmona and Goulburn Valley. CCA is listed amongst the top 100 companies on ASX as COCA COLA AMATIL Ltd (CCL). CCA’s Australian beverage business accounts for almost 70% of the earnings. CCA operates for improving business efficiency and establishing strong relationships with the stakeholders directly leads to grow shareholder returns.

After researching and reading the articles for this week's assignment, I have come to the determination that I believe that artificial sweeteners are toxic for consumer use. The reason that I have come to this conclusion is because of the effects that the artificial sweeteners have on our bodies and on our overall health. Some of the case studies that were completed particularly for Aspartame, an artificial sweetener, found to cause liver damage in mice. In addition, aspartame has been found to cause damage to the central nervous system after a group of people had studies completed on their use and effects. Multiple studies over the years have drawn similar conclusions that rather than just a lower caloric intake, artificial sweeteners such as aspartame actually have other effects on the body. In particular with aspartame, Sammut (2016) references that "it has been anecdotally blamed for a huge range of health problems, from headaches and seizures, to chronic fatigue syndrome and multiple sclerosis, Alzheimer's disease and cancer." (p.23) Although aspartame may not be a direct toxic to the body, but it has been questioned as to whether it contributes to the problems with

Project topic: An analyze and evaluate the business and financial performance of the PepsiCo for the years 2013-2016.

1.) Why do companies like Pepsi need to globalize? What are the various ways in which foreign companies can enter a foreign market? What hurdles and problems did Pepsi Face when it tried to enter India during the 1980s?

Long before now has branding been considered as one of the peripheral aspects of business. Manufacturers, investors and other key players focused on the product without paying much attention to the consumer. But as the business landscape got tougher, marketing became not just an integral part of business but one of the fundamental principles of success.