Case Study : Nokia Microsoft Alliance

The partnership between IBM and Microsoft propels each other to the forefront of software design and development and create an industry standard to be followed by all. Although as both companies find themselves with conflicting visions on the design of the operating systems. Soon after Microsoft and IBM agreed to separate and produce their own operating systems. IBM continued producing OS/2 until 1996 with the last product named Warp 4, meanwhile Windows continues to developing operating systems well into the present-day, with its most latest systems being windows 8,8.1, and 10.

To effectively regain entry into the markets and remain competitive, the memo emphasizes on the evolution of Nokia and ensure that innovations are delivered to the market in a timely manner. Collaboration among the staff is

It established in 1871 and it is very old company. It was one of the biggest company in world in that time and it competition with other companies who is produce cell phone. The main product is cell phone. Nokia Company produce a lot types of mobile phone and different from other. There are phones with big screen and other with small screen. Also, they have phone with keyboard and other without it work by the touch. Also, Nokia Company provide other services which are internet services such as applications, music, digital media and messages. Nokia offers digital mapping and navigation

“The Rise and Fall of Nokia” case study gives a brief idea about how Nokia Company stated their journey. From the case I come to know how they operates their business, when they entered into telecommunication sector. They are now in decline stage. Once they were the market leader. They served so many people. Create their own brand value to its customers. The case gives me idea about different CEO’s Nokia, how they served their company, what are initiatives they have taken to bring the company ahead. For gain competitive advantages and create value for customers they started partnerships with different companies, joint ventures with different company to get best research and development sectors. They entered into smartphone market later they

Another reason that I feel this negotiation could be successfully completed was due to the fact that Microsoft and Nokia’s priorities aligned well at the time. Both companies saw the other’s products and capabilities as being complementary to what they already offered, which gave executives from both companies further incentive to

Nokia’s aggressive strategy to dominate mobile communication cluster would be the main reason how Nokia could become a world leader in the sector among other reasons. Nokia’s passion for mobile communication industry was great enough to give up more than 40% of its revenue in is pre-owned communication industry to concentrate only in mobile communications. Nokia was also lucky enough to see the possibility of mobile communication early enough to predominate the industry and prevent any competition from

From Nokia’s vision and mission statement it can be inferred that Nokia wants to be known for its credibility and to be a market leader again as it was before the year 2007 (Kess, 2014). Nokia understands that the company has to use innovation to offer products that are not yet

The alliance between Nokia and Microsoft provides many benefits to both organizations. Nokia’s Chief Executive Officer (CEO) Stephen Elop initiates the alliance with Microsoft in order to grow after Nokia was losing market share to Google and Apple. The alliance was also appealed to Microsoft, since they were looking into the future of the smartphone industry and there particular industry. The current standing was that Nokia was still the market leader, even though they were losing ground to the competition due to the aging technology. At the time of the alliance was announced it is clear that both firms needed each other. Microsoft brought capital to inject into the alliance and technological advancements, while Nokia brought market share and brand reputations.

The Investment decision to acquire a company like Nokia that has already been losing its shine among the customers for making no major improvement to tackle the competitor, creates serious doubts among the shareholders and the customers of the Microsoft. On any given day, a company would obviously prefer quick profits from their investments. By buying out Nokia, Microsoft clearly suggests that it is looking to broadening the business towards making its own mobile phone. Now what is the opportunity cost for the customer to buying a Windows smart phone? The good thing that happened from the acquisition is that the consumers have three major choices of Operating system to buy from. The opportunity cost of buying a NokiaWindows smartphone is the foregone cost of buying either an Android or iOS smart phone. The question is that to what extent the customers would prefer Windows smart phones over the likes of Android and iOS smart phones.

Microsoft is the most established software giant and Nokia is the company that is the icon for electronic and communication equipments. Microsoft had a partnership with the computer manufacturer IBM that made the software of Microsoft from DOS to modern Windows 8 famous and most used. The same underlying principle of symbiosis has been used inn this alliance. There are many reasons why Microsoft had to enter the cell phone industry. Arch Rival Apple came out with the iPhone and revolutionized the mobile world. Though the gadget was not a direct competitor, Microsoft was out of a huge potential market, namely the mobile segment.

The main challenge that Nokia faces is to rival the market competitors such as Apple and Android who dominate the market for smartphones. As of

* The partnership with windows can increase the development of applications in Nokia App store

The main findings were that Nokia has been very innovative politically, strategically and through new creations. The main focus of

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NOKIA IS MAKING A MOVE ; Strong competitor ‘Nokia’ is launching same business model with same vision