Case Study: Notion Ink Is All About Realizing Dreams

1958 Words8 Pages
Table of Contents
I. Notion Ink: Company Profile 3
Products
Mission Statement
II. Industry 4
Future outlook
Industry Growth Challenges
Consumers
III. PESTLE and SWOT 6
Competitive Analysis
Economic Factors
Legal Factors
Technological Factors
Opportunities
Threats
IV. Value Chain Analysis 8
Analysis of own value chain
Analysis of customers value chains
Identification of potential cost advantages in comparison with Competitors
V. End Term Questions 9
Question 1: Making your current business effective
Question 2: Identifying and realizing the potential of your business
Question 3: Making your business into a different business for a different future

Notion Ink
"Notion Ink is all about realizing dreams"
Company Profile
Notion Ink Design
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- Lack of innovation in hardware which refrains consumers from upgrading.
Consumers
Typical benefits sought by customers are:
- New and innovative products to the market at a quick pace
- To be less expensive than the previous phone purchased.
- For effective use of tablets, consumers look for better infrastructure network, a critical component of ecosystem.

PESTLE and SWOT

Competitive Analysis
The industry is a driven by speed; constant introduction of new products. The profitability of depends on operational efficiency and speed of new product launches. Large companies leverage economies of scale in purchasing raw materials, components, and manufacturing equipment whereas smaller companies can compete effectively by specializing in niche products or

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