Case Study Of A Book Cafe

In our society, we can see many different kinds of social setting and one of the most common settings is coffee shop. Indeed, there is at least one coffee shop on each block. According to Coffee Association of Canada, the market size of coffee industry in Canada is more than 6.2 billion dollars. It shows that how big and important this social setting is. Among a lot of coffee shops, Starbucks, Tim Horton, and Second Cup are the biggest and the most popular franchisers in Canada. If the purpose of visiting coffee shop is only for coffee itself, they might have not been grown like these days.

With 11,000 plus coffeehouses worldwide, it is evident that their strategy of being passionate about their customer relation and their devotion to delivering a quality product goes beyond culture and language.

For this project, I have decided to open a coffee shop that serves regular and specialty coffee, and small pastry items that is located in a prominent neighborhood near a train station or a high foot traffic area. Coffee has become a popular beverage where it is not just needed in the mornings but throughout the day, whether they are on their way to work or just to sit and relax. I am a coffee drinker myself and it is uncommon to find a coffee place that has a warm, home feeling atmosphere. It is important to have one of these types of coffee shop in any neighborhood. My goal is to provide every customer coffee and pastry whether

Over the past few years, commercial spaces have become areas for multifunction activities. Along with the availability of gourmet coffee, food, ample seating, and free WIFI bookstore cafes have welcomed a clientele that blends leisure, social and work related activities. In this context, a local popular Barnes and Noble bookstore cafe served as the perfect environment to perform a field observation for this assignment and to explore customer behaviors and reasons for patronizing this particular establishment.

Conduct a job requirements analysis for the store managers and coffee servers in order to identify tasks, KSAOs, and context for those positions.

Five years ago David and Alison opened a small café inside the nursery. They now have two full-time staff and an additional part-time staff member who works over lunch-time and on weekends; although during the school holidays Alison’s daughter also assists in the café. A new café opened for business 18 months ago around the corner, in a small strip of shops attached to a business park. This new operation is open Monday – Friday from 7am–3pm offering breakfast and lunch, specialising in gourmet food and beverages.

Coffee pot: The café was a walking distance from our hotel – and opened very early, so ended up having breakfast here many times. The coffee and food were great, but we really enjoyed the ambiance and the friendly service. They also offer half-plates so won’t have leftovers to carry around. My favorite dish was the build your own omelet and the Waffles.

This paper focuses on presenting the steps for starting a coffee shop and ensuring its successful functioning. The paper presents an analysis of the target segment of customers and the coffee shop's specific features, continuing with the project's objectives. The paper sets few recommendations aiming at presenting ideas that will ensure the coffee shop's success in the medium term and long term. The results were positive, which means that opening a coffee shop with library will probably be a good idea and will be a good business investment.

Customer service manager. He would do well communicate with suppliers, clients and relevant people to increase targets and profits for their company in the future.

“This has been a coffee shop since the 80’s,” Laura, the owner for the past six years said. At 12:30 on a Thursday afternoon there is a short line when walking into the restaurant through the tall propped open doors. There is an overwhelming feeling of family from standing in the line until you leave. Standing in the line there is a large chalkboard menu overhead categorized into numerous sections of drinks and light meals. The categories are written neatly in white chalk, and the items in each category in a smaller

The company location is based at Penang, Butterworth Sunway Carnival Mall. The facilities such as free Wi-Fi, comfortable sofas and chairs, dimmed light and quiet relaxing music will help the customers to relax from the daily stresses and will differentiate Starbucks Coffee shop from incumbent competitors. To speed up the customer service, at least two employees will be servicing clients. Meanwhile one employee will be preparing the customer’s order, the other one will be taking care of the sales transaction.

CoffeeVille has been experiencing consistent growth in sales and numbers of customers over the last two years. This growth has led to a need for a second floor manager who is able to manage customer complaints, take responsibility for higher level café operations and manage staff performance.

In order to implement this plan of the customer grinding its own coffee beans, the whole Starbucks store operations must be modified. Currently, the retail stores has space where the partners (employees) work and serve customers, the "back" where the backroom and bathrooms are, and the café section where customers sit down and enjoy their drinks. Behind the counter, the floor is divided by the register, beverage station, digital brewer, and the pastry case. The register is the point of

Though coffee houses throughout Europe have a self-explanatory function of meeting point, discussion area and recreational facility, this concept has only recently been explored in North America, and is gaining in popularity and social recognition as we speak, and is only expected to increase over the course of the next few years.

People want to get their daily cup of great-tasting coffee in a relaxing atmosphere. Such customers vary in age, although most of clientele are college students and faculty. My market research shows that these are discerning customers that gravitate towards better tasting coffee. Furthermore, many college students consider coffee bars to be a convenient studying or meeting location, where they can read or meet with friends without the necessity to pay cover charges. For Café , this will provide a unique possibility for building a loyal client base. In addition, location of all three Bon! Café in city located to most visited places by young