Case Study Of Activia Yogurt Honey As A Health Industry

Danone felt that the U.S. was an emerging market for yogurt and hence, Dannon focused its marketing strategy on increasing the yogurt consumption and expanding the category. Dannon had to follow Danone and maintain a strong commitment to CSR. At Danone, local decision making and was trusted and encouraged. Also, Dannon had a responsibility to its parent company and was accountable for a set of deliverables and data for reporting purposes. It believed in collaborative decision making and therefore major strategy

To address nutritional shortcomings in the typical diet of a child from a poor family — especially vitamin A, iron and zinc — the company wanted to enrich the yoghurt with these nutrients. The yoghurt also needed an extended long shelf life due to lack of electricity and fridges.

When making a consumer decision-making there are several influences that can affect, motivation, attitude, lifestyles, learning, and perception. A person behavior is a key point since it shows the person within their cycle. As we change daily as family our cycle changes as well. In the US, we have different socials classes, and each of them shows different values, behavior, and way of seen life in

“The full line of products that Yoplait offers today is wide and diverse. They offer a yogurt line that consists of the original yogurt, grande, whipped, light, and ultra light. Yumsters is a line for younger children, which includes a spoon attached to their yogurt (Nestle LC1).” When considering General Mill’s brand Yoplait they have an absolute cost advantage because of their reputation for quality which in turn establishes brand loyalty. “Yoplait is a first-mover in the yogurt industry. They have offered many new innovative products to their consumers from Go-GURT to their Nouriche Smoothies. Yoplait created the first ever yogurt placed in a tube called Go-GURT, which has become the yogurt for those that are on the go and always in a rush. Within the last year of introducing Nouriche, the product’s sales have increased by 35%. Yoplait just recently began offering a yogurt that contained sterols, which is a cholesterol-lowering plant (Nestle LC1).” Finally, there are many different flavors, health benefits, packaging, and niche segments that firms utilize to differentiate their products, and this is a central factor for barriers to entry.

Batra, S. K., Kazmi, S. H. H. and Batra, S. K. (2009). Consumer Behaviour-2nd. New Delhi: Excel Books India.

There are also two types of social influences, normative and informative, that can affect a consumer’s purchase decision. A normative influence is the desire to conform to the expectations of another. An informative influence is to accept and trust information obtained as reality. (Bishop & Myers 1974). According to Lam & Meyers 1978, normative and informative influences are both relevant when purchasing a car as an individuals opinions can be influenced by group discussion. It is evident that normative social influences have a greater influence on groups as this is when an individual believes that conforming may have positive consequences and not conforming may have negative consequences. Whereas, informational social influences is often when we care about getting the right answer and trying to be rational. Both normative and informative influences affect the consumer purchase decision of purchasing a car.

The four key factors that influence consumer choice are psychological, sociocultural, economic and government. These external factors are crucial to the success of the business marketing plan to fulfil the obligation of customer satisfaction. In regard to ALDI, the economic and psychological influences have been

This paper will discuss the psychological and social factors, such as motives, perception, attitudes, personality, family, social class, and reference group that influence consumer behavior toward a product or service. It is important for marketers to develop an effective marketing message, understand and know how to apply this knowledge of consumer psychology to create and develop an effective marketing of its products and services.

Consumers always make their purchasing decisions based on their motives. When discussing this question, it can be divided into different sections. Such as what is consumer behavior and purchasing decision, what is motivation and motivation process, what are rational motives and emotional motives, how rational motives and emotional motives involves when making a purchase

Consumer opinions, trends and buying patterns, the brand image of the company and ethnic or religious views are all potential social factors.

The following report establishes the buying habits of the customers and determines what motivates them to come to our business. From research done elsewhere, it was noted that the age as well as the income level are major determinants of the buying habits of customers. In order to establish whether this really applies to our business as well, a survey was sent to a sample of 200 of our customers. The customers were asked to give their age and level of income only and they were rewarded with a gift card of $25 towards their next purchase.

In 2007,Danone generated a profit of €4.180 billion for €12.78 billion revenue. The operational revenue shows €1.696 billion .Danone is a global leader in dairy products and bottled water due to its several brands.Its also second on the baby food’s marketplace, the cereals and biscuits market. The group is a

Group Danone SA, a Paris-based multinational corporation (MNC), is a giant in the global dairy product and bottled water markets. The MNC employs roughly 90,000 staff across

Once there is the decision to consume or purchase good s or services the common factor then becomes the need for that product which is at times evaluated based on attainability and price. In many situations if consumers are not motivated by the need to purchase then the possibility lies that they will not purchase. There may be different justifications that consumers internalize when making the decision to purchase a particular product at its given price. Different decisions supports the need to purchase a product such as

DANONE is one of the largest multinational companies in the food and beverage industry. By the end of 2016, counting from the consolidated companies to the sub-divisions in more than 130 countries, DANONE has 99,187 people as full-time employees (Danone, 2016). Base on the geographical area, majority of the employees, they work in European countries