preview

Case Study Of Aditya Birla

Satisfactory Essays
Open Document

The Aditya Birla Group is an Indian multinational conglomerate named after Aditya Vikram Birla, headquartered in the Aditya Birla centre in Worli, Mumbai, India. It operates in 40 countries with more than 1.2lakh employess worldwide. The group was founded by Seth Narayan Birla in 1857. The group interests in sectors such as viscose stable fibre, metals, cement, viscose filament yarn, branded apparel, carbonblack, chemicals, fertilizers, insulators, financialservices, telecom, BPO and IT services. Industry Conglomerate Founded 1857 Founder Ghanshyam Das Birla Area World wide Revenue US $ 40 billion Employess 1,33,000 Headquarters Mumbai , India Vision: To be an conglomerate globally with a clear focus on each business it has. Mission: To deliver superior value to the customer , shareholder , employee and the society at the large. Goal: Work where that is …show more content…

They represent best opportunities for expansion. Cash Cows- Low growth high market share SBUs or products. They generate cash and have low costs. They are established , successful and need less investment to maintain their market share. In the long run, when the growth rate slows down, stars becomes cash cows. Question Marks Low market share business in high growth markets. Question marks if left unattended, are capable of becoming cash traps. As growth rate is high, increasing the investments should be relatively easier. Firms have to initiate action to convert “ Question Marks” into “stars” and then into “cash cows” when the growth rate reduces. Dogs- low- growth They may generate enough cash to maintain themselves, but do not have much future. Sometimes they need cash to survive. Dogs should be minimized by means of divestment or liquidation. BCG Matrix can be represented

Get Access
Related
Get Access