Case Study Of Amul

“Exploratory research is open-ended method that assists in defining a specific problem, and usually involves detailed, unstructured interviews in which lengthy answers are solicited from a small group of respondents” (Entrepreneur Media, Inc. 2012, para 1). Specific research involves a more precise approach “used to solve a problem that exploratory research has identified” (Entrepreneur Media, Inc. 2012, para 1). The structure of these types of interviews are much more formal than those used in exploratory research. Data collection tools used in primary research can include: consumer interviews or surveys, focus groups, observations, or field tests (such as employing a test-market).

It will be mix of both primary and secondary research. The primary research has to be carried out to know the customer attitude, tastes and needs. Various trade journals, industry reports should also be referred as secondary source.

Information gathered to conduct this research came from a variety of websites such as, the Express website, and other websites that leak information about the company and they’re well doing in the retail industry. The five main topics that will be discussed in this

Investigating a problem which will provide insights to the researcher. The research is meant to provide details where a small amount of information exists. It may use many methods such as trial studies, interviews, group discussions or other methods for the purpose of gaining information. Someone may want to take on some exploratory research to try to come up with a new innovative product to market. And exploratory research would be great way to decide if it is a good thing or not, in this part of town. (Tajalli, 2006)

The type of research I will be conducting is explanatory cases because there little or no understanding. Although research has been close to this subject nothing exact. I will use exploratory literature research to gain/discover insights about this situation. When the goal of the literature is to precisely formulate problems, clear concepts, gain insights, eliminate impractical ideas and form hypotheses then exploratory research is used.

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Primary research involves collection of data directly from the consumers. It is quite an expensive method of research though quite effective. Customer feedbacks are collected through telephonic interviews, surveys and group discussions. The primary research is further categorized into quantitative and qualitative research.

1. The Violence Interrupters leverage mediation skills, cultural knowledge and street credibility to gain the respect and confidence of people in conflict. Could someone with mediation training but without a similar background and experience be as effective as the Interrupters?

M1: Explain, with examples, how different market research methods are appropriate to assist different marketing situations. Looking back at the market research methods that could be used to collect information, methods such as questionnaires/ survey, observation, focus groups, experimentation, internet, website monitoring etc. I am going to select 3 primary and 3 secondary methods of research from the ones I have written about. I have chosen 3 primary researches which are: •

I am going to begin my research by firstly creating focus questions and research them and analyse them to guide

At the same time, the study will posses characteristics of the exploratory research design as it will collect and classify data about sales statistics in order to observe fluctuations and purchasing patterns in terms of sales pick, costumer preference of product and product combination, preference of location, etc. Observational research will be also conducted as much information can be inferred by simply observing the consumers and analyzing the actual product.

Technology, customers tastes and preferences play a vital role in today’s generation. Research Methodology is a set of various methods to be followed to find out various information regarding market strata of different products. Research Methodology is required in every industry for acquiring knowledge of their products.

Exploratory research studies utilize a few open-ended questions to explore and gain understanding about the problem and possible solutions. This study seeks to understand, from the point of

3. If you think test marketing by retail customers is appropriate, what are the specifics of your research plan?

Chapter 3: Research Methodology Research methodology is the process used to collect information and data for the purpose of making business decisions. Primary Research, Justification and Biases Primary research is the experiments, investigations, or tests carried out to acquire data first-hand, rather than being gathered from published sources. However primary research is costly, time consuming, sometimes the feed backs are inaccurate and the number of resources are required The methodology may include publication research, interviews, surveys and other research techniques, and could include both present and historical information. I will apply primary research because it addresses targeted issues. Data interpretation is also better.