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Case Study Of Anima Furniture

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• Office furniture We want to introduce office furniture to the market. We have arranged this feasibility plan on that base. We have given a name for brand as “Anima Furniture”. This furniture is specially introduced for office. Anima furniture will soon become a part of every quality office environment. Anima furniture is unique in its discovery and utilization of high quality, executive level computer integrated office furniture niche. Therefore, it is possible that with our success and superior design, other well-established furniture manufactures may release a competitive product line. However, Anima focuses specifically on the high-end, technologically integrated aspect of office furniture. With this exclusive concentration, Anima can …show more content…

The key to the line is an ergonomically effective desk that still looks like an executive desk and looks very good in a high-end office, but is intended to accommodate the personal computer. Each piece is available in either oak or cherry. • Our main line is the Anima computer desk in several versions. This is an elegant piece of office furniture designed to look good in executive office or home office, and at the same time, be ideal for real use of the computer. The two critical elements of ergonomics- keyboard height and angle, and monitor height and angle- are completely adjustable. Cable runs and shelving add to the utility of the executive desk, without sacrificing elegance. • We also make complementary pieces to fill out the office suite, including file cabinets, printer stands, and bookcases. • In addition, we make custom designs to fit exact …show more content…

Our target market present great opportunities for company growth, as our niche is not all saturated at this saturated at this point. We will dominate the high-end office furniture market by stressing the quality in workmanship and materials of our product lines, keeping up with and integrating technological advances in the personal computing environment, and by increasing our market research and customer service in order to constantly satisfy our market

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