Case Study Of Apple Company

Apple Inc. started off as a small computer company and rose to prominence over the following years. They faced great challenges and obstacles to evolve and become one of the top notch corporations today. Having a great CEO, Steve Jobs, is credited for the success of Apple. Under the leadership of Steve Jobs, Apple was able to innovate industry changing technology.

Apple, Inc. is an electronics and software company based in California, USA. Originally known as Apple Computer, the company is familiar to most people as innovators of the personal computer as it is known today.

The market is never static and the preferences of the customers keep changing. In this case the executives at Apple must always ensure that the needs of the clients are effectively addressed at all times. In the same way, the industry has become very competitive in the recent past and the organization has to find ways and means of staying ahead of its competitors. In this case, innovation plays a major role in ensuring that new products are constantly produced by the organization.

This paper comprehensively describes the marketing plan of a charismatic organization Apple Inc. The main focus of the paper is to describe the most important marketing strategies which Apple has espoused from the date of its emergence and different challenges which it has faced from time to time. The paper begins with an introduction to the organization. Apple Inc. is an American MNC; engaged in the business of developing and marketing of IT products. Apple has expanded its business operations all over the world. Every product which Apple introduces has its own target market; it develops marketing plan and strategies for each of its products separately (Apple, 2012). Apple's strengths include strong brand image, financial strength, product and process design, and highly efficient operations management while high prices and inability of up gradation of some products are its main weaknesses. Apple has threats from its competitors, increasing costs, and economic situations but has greater opportunities in entering new markets, making strategic alliances, and bringing innovations through efficient R&D. Before entering new markets, Apple has to analyze the business environment through sensitivity analysis, and then decide a framework for the future strategies.

This report based on the case study 'Apple Inc.'s Corporate Culture: The report is tried to investigate and find out what is good and what is detrimental to the organisational culture in terms of Human Resource strategy and practice in Apple Inc. Though the case study has included wide area of analysis including Apple’s operation, marketing, accounts etc. This theoretical research gives us a reasoned and academically critical analysis as well as provides coherent and justified recommendations for changes to HR strategy and practice in Apple Inc.

Apple Inc. is a globally recognised pioneer in the tech industry. It is a corporation that designs, develops and sells electronic products such as tablets, computers and phones. Founded by Ronald Wayne, Steve Jobs and Steve Wozniak in 1976, it is a multinational corporation with headquarters in Cupertino, California. Tim Cook has been CEO since Jobs’ passing in 2011.

Distinctive marketing campaigns have been a strategy of Apple to attract customers and to spread the information among them. Television commercials, Print Advertisements, Posters in Public areas and wrap advertisement campaigns have been successful ways of outshining the new product. Apple continues to command a market premium for producing a “better mousetrap” throughout its history. Steve Jobs personally unveils all new product introductions, reviews corresponding marketing campaigns and approves new product development guidelines. This adds to better targeting to the market and consequently, it is a special concern of company’s CEO.

Apple Inc. is a California based company that was incorporated in 1977. According to University of Oregon Investment Group, “Apple operates out of 8 different segments: Desktops, Portables, iPod, iPhone, iPad, other music related products and services, peripherals and other hardware, software, service and other sales” (2012). According to the company’s 2013 10-K, “Apple sells its products worldwide through its retail stores, online stores, and direct sales force, as well as through third-party cellular network carriers, wholesalers, retailers, and value-added resellers.”

Apple Corporation has revolutionized the technology industry though offer unique design to attract customer. In the process, Apple Inc. is aware of the weakness of the industry and pose itself into the industry with an outstanding performance results. Apple Corporation can classified with four reason that Apple became success: innovative,

Apple Inc. commonly known as Apple has established a successful company by creating innovative products, and staying up to date with the competition. Apple’s products offer good customers service and high quality products. The company’s high standards have helped them overcome obstacles that have come their way and remain at the top in their industry. There are three divisions of the company that will be discussed in this paper; these divisions are the personal computer industry, personal media player industry, and the Apple iPhone. This paper will have the results from S.W.O.T analysis on each of these divisions as well as touch on the history and future of Apple (Marino, Hattaway, & Jackson, 2010, p. 247-262).

Apple was established by Steve jobs, Steve Wozniak and Ronald Wayne on the 1st April 1976 to enhance and market personal computers. It was titled Apple INC on the 9th June 2007, to emulate its aim at producing consumer electronics. They are in the Electronic industry and its most profitable goods are the Mac Computers, the iPod player, the iPhone, and the iPad tablet. Apple constantly debuts ingenious goods which ranks it one of the most customers, suppliers and investors and has a record of beating all rivals.

The business that I will be looking at for this assignment is Apple Inc. Apple was founded on April 1, 1976, by Steve Jobs and Steve Wozniak. They had this idea to change the way individuals perceived and saw computers, from here they launched the Apple Computer Company. A year later the Apple II computer was released into the market, in doing so this allowed Apple to establish itself as one of the high end brands in the personal computer industry.

amusement business. It has under its one rooftop, aside from a dynamic CEO, Steve Jobs, a

Apple Inc is popular in the computer technology word; Apple Inc leads the computer industry in innovation thanks to the award winning desktop and notebook computer known as OS X operating system (Slind). Based in my researchable Apple Inc is the biggest company in the entire word. It is therefore important to define strategic management, according to (Certo, Peter & Ottensmeyer) , strategic managements is a continuous process that directs an organization to be appropriately suited to its internal and external environment. Strategic management benefits organizations by providing personnel, capital, helps to set standards and most importantly activates people. For an organization to have or successful strategic management plan, the mangers

This paper presents a case study of Apple Inc. Apple Inc. is a technology based corporation with emphasis on computer software and hardware (MAC and Apps), tablets (IPad), smart phones (IPhone), and mp3 plays, (ITouch). Apple Inc. has grown tremendously over the years and ever since 2001 has expanded its brand and retail stores to over 375 stores/outlets globally. The business has seventy two thousand eight hundred employees in thirty eight countries. Apple Inc. has truly become one of the most efficacious corporations within its field behind or competing with Microsoft and Google Inc.