Case Study Of Apple Inc.

According to Maslow’s Needs theory, based on the fact that a person is justified as long as he still has not reached a certain level of satisfaction, has a better understanding of the fact that human motivation leads to a broad spectrum of their needs we could say that in order to motivate people, the manager has to give employees the opportunity to meet the needs in a way that together lead to the organization's objectives.

Maslow’s hierarchy is used within organisations by employers as their employees have basic human needs and a right to strive for self-actualisation. Successful organisations will be ones who care, understand, encourage and enable personal growth towards their employees.

Maslow identified that employees have the motivation to achieve certain needs. Once these needs have been achieved the employee will seek to fulfil the next set of needs.

Abraham Maslow developed the theory of human motivation called Hierarchy of Needs. It suggested that people need to be satisfied by all physiological needs before move on other high-order needs. I learned this concept in my secondary school which introduced how Hierarchy of Needs can be used in business management. At that moment, I can’t realize how this concept can be applied to manage people in companies, since I was student. It was difficult for me to imagine how this theory can be practically applied in the business world. When I study Consumer Behavior in this master course, it arouses my interest to understand that this theory can be applied to interpreting how consumer goods and

Maslow’s theory of motivation is called the “hierarchy of needs”. Maslow believes that people have five main needs in the following order of importance;

Maslow's hierarchy of needs provides a foundational theory. It states that all employees have some basic needs that must first be satisfied in order to provide the framework for further motivation and empowerment.

Maslow’s Hierarchy of needs was introduced in the mid-1940’s by Abraham Maslow; it is one of the most popular theories of work motivation to this day. the theory was originally used specifically in a psychological setting, but was made more popular by Douglas McGregor in the late 1960’s and began to be used by not only psychologists but managers as well (Steers & Porter, 1983). The hierarchy is based on the fact that human beings have needs, Maslow took these needs and separated them into five categories: physiological needs, safety, belongingness or social needs,

Abraham Maslow is a psychologist who had developed the Hierarchy of needs model in 1940-50s, and the Hierarchy needs theory is still being used to day and for understanding the human motivation. In his hierarchy he believes that people are motivated to achieve certain needs. And when a human had fulfilled a person would seek to fulfil the next one. Maslow’s hierarchy needs is concerning the responsibility of service providers to provide a

Apple Inc. started off as a small computer company and rose to prominence over the following years. They faced great challenges and obstacles to evolve and become one of the top notch corporations today. Having a great CEO, Steve Jobs, is credited for the success of Apple. Under the leadership of Steve Jobs, Apple was able to innovate industry changing technology.

John Ratliff from Appletree call centers acknowledged there was a serious problem with employee satisfaction within his company which led him to explore ways motivate his employees and entice them to want to stay with Appletree. John participated in scientific management, or rather studied his employees to find the most effective ways to motivate them; moreover, John used the Maslows Hierarchy of Needs to evaluate his employees and determine which needs were not being met. According to Nickels, McHugh, McHugh (2011) Maslows hierarchy of needs looks at the needs of individuals starting at the physiological needs, to safety, social, esteem, and ultimately self-actualization needs. John discovered meeting these needs of his employees led him

Social needs acquired by such employees include love, acceptance and belonging. They must feel accepted and a sense of worthiness before they can work up to fulfilling other, more difficult needs. The esteem level on Maslow’s Hierarchy of Needs is the need for appreciation and respect. After the other levels of needs have been fulfilled, the esteem needs begin to play a prominent role in motivating behaviour. Theory Y employees will be motivated to gain respect in their organisation by achieving company objectives and by showing management their skills and abilities. The top need desired by such employees is self-actualisation. Maslow himself said;

3 “Maslow’s Hierarchy of Needs” clearly motivates employees by meeting their self-actualisation needs by offering career progression, introducing new elements to a role, developing supportive training and personal coaching.

This study helps in finding out how Google designs the workplace satisfaction, that is why after analyzing the workplace of Google through Maslow’s need hierarchy theory it is clear that why it is so famous and well known in corporate circle. Google provides enviable perks to its employees and it has scratched the traditional human resource structure and reengineered it to create a happy, motivated and profitable workplace. Google has been highly innovative in its achievements in just a decade and successfully manages and integrates the people across all the cultures by concurrently motivating them so that they are consistently loyal, innovative, productive as well as ambitious. The company is famous for bestowing incomparable over-the-top perks on its workers. Have fashionable designed bowling alleys, billiard tables, employees getting free haircuts during the working hours. Every employee gets free food, free gym memberships along with Wi-Fi outfitted shuttle rides that they take to work. All these help in satisfying and motivating the employees physiological, safety, esteem, self actualisation and attraction and belongings

Per Maslow, these needs which are the run of motivation for an employee to work are arranged in a hierarchical order of increasing importance. This order is “prepotency”. It means satisfied need no longer remains a motivator and only the next greater needs can motivate an employee to perform further. This was later analyzed due to there is no certainty that these needs are consider as a motivation hierarchical order as recommended, therefore

It is difficult to satisfy individual demands because everyone would move to the next more advanced platform of the hierarchical pyramid that Maslow created frequently once the prior need is met, especially in modern society. Meanwhile, when setting Maslow’s model into the business to understand the motivation behind employees’ behaviours, it is not amazing to find that there are also have similar five levels of needs which including wages, safety, social belongingness, self-esteem and finally self-actualization. Maslow and Stephens (2000) have posited out that individuals will not spend an inordinate amount of time to think about their salaries if they are fairly paid. After being paid adequate salary, employee seeks safety physically and mentally on the jobs. And then the stage of needs moves to the third level subsequently-seeking social