Case Study Of Apple

1780 Words8 Pages
To start with, this paper is based around the Apple Business Strategies case study available at (MBA Knowledge Base, 2015). The paper attempts to strategically analyse and evaluate the role and importance of product differentiation in a global context through means of a set of provided questions. The paper lays focus on the way Apple has positioned itself to take advantage of unique designs to attract a sufficiently large niche market to surpass the competition in the United States and China as well as discussion around the risks associated with strategic alliances or the risks associated with not pursuing strategic alliances.

Background of Apple Inc
We all know that, Apple Inc. (Apple), the leader of innovation and technology was founded by Stephen Wozniak and Steve Jobs in the year 1976. The company has an extremely huge customer base and is well known throughout the world. The company basically deals with the production as well as marketing of various electronic gadgets, software applications and the personal computers (PCs) (Burrows and Grover, 2006). It is to be noted that Apple at present operates over 300 retail stores all over the world (Apple Inc., 2014). Apple develops Mac
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The company follows a set of various different strategies to offer the best products and services to its users. This makes products easily difficult to be imitated by the competitor firms. Also, the unique product features are valued a lot by the customers all over the world. However, the company needs to focus upon constant Research & Development (R&D) initiatives to ensure that its products and services are never even at the verge of being duplicated. Also, the customers’ preferences and desires should always be the highest priority for the

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