Case Study Of Bajaj Auto

According to me, the motorcycle industry is very attractive. The main reason to back my claim is the level of competition in the industry. There is a very high level of completion between all the companies present in this particular segment. The main factors that drive this rivalry are different positions of different players within the industry, differences in technical know-how, different marketing campaigns, differences in core nature of the products and differences in strategies. The players in this particular industry don’t fight over price of their products, they rather compete with each other in terms quality of their products and the nature of their services to different segments of customers. Each player had its own unique strategy and nature of the product for a particular segment of customers, this tends to intensify the competition amongst companies in the industry.

Creating a fleet of Alternative fuel vehicles for Lotus rental cars would be a very wise decision. There is a strong movement towards using alternative fuels for many reasons. The consumers are now motivated to drive vehicles that not only protect the environment, but also save money. More and more car manufactures are providing vehicles that use alternative fuels or “Flex” fuels. This movement in the market place is gaining momentum. It would be wise for Lotus to lead this market by providing this service to the consumer.

* Also deal in used bikes, usable parts being repaired and introduced in the market at lower price range

The above engine is one of the extensively used engines for commercial purpose in India. This engine can with stand the peak pressures encountered because of its compression ratio .Further, the necessary modifications on the piston crown can be easily carried out in this type of engine. Hence this engine is selected for the present project work.

A plant was established at Gurgaon in Haryana, and the brand Maruti took its birth. Suzuki motors Japan owns 56% of the shares of Maruti. As of 2012, Maruti has a market share of 37% in India. Maruti Suzuki manufactures and sells a complete range of cars from the entry level Alto, to the hatchback Ritz, Celerio, A-Star, Swift, Wagon R, Zen and sedans DZire, Kizashi and SX4, in the 'C' segment Eeco, Omni, Multi-Purpose vehicle Suzuki Ertiga and Sports Utility vehicle Vitara. In Feb 2012, the company sold its ten millionth vehicle in

Focus on Core competencies: Bajaj’s core competency was to produce stylist, high powered, faster and high on price bikes such as Pulsar. Soon after the economic downturn Bajaj decided to lay off some of its non-profitable brands. Not only it cut down on losses but also developed the lean infrastructure which helped it capitalised on more profitable

The company sold around 9003 units in FY 13/14 in India, which is an increase in its sales by 32 % in a year. Though the sales stood second in German Big 3 cars, the percentage increase is huge, showing its increasing potential in Indian market. The sales of German

Financial crises have hit the world economics quite negatively and passenger 's car segment has been influenced to a great extent. Sales have dropped for more than double and needs of customers have been directed towards motorcycle markets. Yet, as mentioned in the Annual Report of the company in 2010, they

| * Only motorcycle company that dominated the World Superbike Championship in years preceding 2003 * Broad range of bikes (dual sport, sport touring, super sport) with leading edge technology * Its development in the U.S. in early 2000’s has supported Ducati steady growth

Honda is the world’s top manufacturer of motorcycles, as well as the largest producer of internal combustion engines. The Honda Motor Co. is know for producing motorcycle, automobiles, generator, and other personal engine based products. As stated in the Annual Report from 2014 “Honda has remained on the leading edge by creating new value and providing products of the highest quality at a reasonable price, for worldwide customer satisfaction” (Honda Annual Report 2014, 2014). These strategies and company goals have allowed Honda to become a high performer in the motorcycle industry.

The latest price adjustment is 2 pm 18/12/2013, when gas price increased by 584 dong/liter for RON 92, up to 24.214 dong/liter. Diesel was allowed to increase by 653 dong, up to 22.963 dong/liter. Petroleum also increased by 384 dong.

Harley-Davidson currently possesses the largest motorcycle market in the world (fundinguniverse.com, 1). This is also due in part to the European market which has the highest demand for the bikes. Internationally, the heavyweight market has grown larger than that in the United States and has had an increasing market share in Asia as well for the past few years. Another opportunity for

India has the capacity for high value addition in its stock as it is close to the Middle East. This is a cheap and ample source for petrochemical feedstock.

Motorcycle business is about produces many types of motorcycles. HONDA's motorcycle production line involved production of sports , business and commuter models. Motorcycles are produced by the Company in Japan at the Kumamoto factory. HONDA's motorcycles are also produced in countries around the world.

Through our studies we came to a conclusion that there is a vast opportunity to increase domestic oil refining which will eventually be a boom for refineries and distribution companies. This could be achieved through following strategic actions like approving 100 percent foreign ownership, promoting the involvement of private organizations and joint-ventures. Tax holidays to new investors and advancing technology are another measures to enhance the oil refining and distribution industry in India.