Case Study Of Beyond The Beans: City Of London, Ontario

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1. Beyond the Beans external environment has many different aspects. These are aspects that the business partners will certainly have to pay attention while attempting to implement and start-up their business. Although I do not know much about the city of London, Ontario, from the case study it seems like a good size city to create a new business venture in. Some of the factors from the external environment include the two different universities in the city, the local high schools and the hard-working young professionals. Also, comparing this new business idea to others similar around the area, they have been very successful and created a good customer return basis. So the surrounding social environment seems to be working in the favor
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