INTRODUCTION
1.1 INTRODUCTION TO INTERNSHIP
An internship is an opportunity for practical work experience in a researcher’s chosen field of study. This training provides you with hands-on learning outside of the classroom. This training offers students:
• Practical, hands-on work experience
• A chance to see first-hand whether a particular field is a good match
• An option to practice what you have learned in the classroom
• First-hand knowledge of a company
• The ability to earn academic credit
1.2TOPIC CHOSEN FOR STUDY :-
“A study on Brand Management” at big bazaar ,Hyderabad”
MEANING
The American Marketing Association defines a brand as “A name, term, sign, symbol or design or a mixture of them, intended to identify the
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● To know the advertising strategy of Big Bazaar D-Mart.
● To know the relation between advertising strategy and buying decision.
● To comprehend the determinants of consumer satisfaction.
● To know about the growth potential with respect to demand analysis.
● To analyse product mix.
● How Big Bazaar initiate and maintain the in retailing through promotion
1.6 SCOPE OF THE STUDY:
Brand management involves managing the tangible and intangible aspects of the brand. For product brands the tangibles are the product itself, the packaging, the price, etc. For service brands the tangibles are to do with the customer experience - the retail environment, interface with salespeople, overall satisfaction, etc.
1.7 LITRATURE
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Customer perception of store image is based on functional qualities that the store may possess, and by other, less tangible or attributes (Lindquist 1974). Lindquist examined over 20 studies dealing with store image formation and identified 35 different aspects that in reveal any prior studies where clustering techniques had been used to study consumers’ perceptions of store image formation. These were grouped into nine categories, including: merchandise, service, collective clients, physical facilities, comfort, advertising, store atmosphere, institutional characteristics, and post-transaction satisfaction. Mazursky and Jacoby (1986) conducted a similar analysis and verified that “merchandise related aspects” (such as quality, pricing and assortment), and “service related aspects” (such as quality in general and salesperson’s service) are among the most important components of store image. In 1994 a study by Baker, Grewal and Parasuraman confirmed that “the store image literature suggests there are linkages between merchandise service quality and
A brand is a name, term, design, symbol, or any other feature that identifies one seller 's good or service
For this project, I chose Target’s department store because, one, I am an employee there and most importantly I felt that it showed different types of people in multiple ways through its products. For my first observation my goal was to examine how the store was arranged, the products that
Internships are extraordinary opportunities to learn and grow. Internships are mostly designed to expand the depth and the breadth of the academic learning in the particular areas of the study. Internship is an opportunity to receive experience in applying all formulas, methods, theories in the classroom to specific experiences in the real world and to see how it actually works.
Internship is a period of work experience offered by an employer to give people (usually college students and graduates) exposure to the working environment. It gives them an opportunity to get first-hand experience. The growing need for practical learning led to the emergence of internship. It helps to bridge the gap between theoretical knowledge and hands-on experience. Internships in any form- paid, unpaid or co-operative learning has now become a standard practice for college students. It has
To gain a better understanding of the retail and commercial activity in the Toronto area, two different types of retail will be evaluated in the following report. The character, market orientation and location of a retail space all play crucial role in contributing to the success of the business. All three aspects of the retail spheres will be carefully assessed in order to make direct comparisons between the two types of retail businesses. The two retail systems that will be contrasted includes the ancillary retail system in downtown Toronto and the Retail Strip on Spadina, south of Baldwin.
In today’s dynamic and competitive world many retailers have initiated to develop their stores as a brand, therefore creativity and sustainability can be important organizational resource and a desirable approach to differentiate from other competitors. The ―store as brand‖ and retail branding is emerging as one of the most important strategic initiatives in the modern retail industry specially in United States and Europe (Carpenter et al, 2005, pp.43-53). Better customers experience has become center of attention for the retailers, which have made retailers to focus on the store design and improving the retail environment. Consumers’ perceptions of store image and shopping
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Brand- is a name, term, design, symbol, or other feature that separates an organization or product from its challengers in the judgments of the customer. Brands are used in business, marketing, and advertising.
According to the American Marketing Association (AMA), a brand is a “name, term, sign, symbol, or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of competition”. However, as Keller highlights, a brand is also “something that has actually created a certain amount of awareness, reputation, prominence, and so on in the marketplace”. Therefore, a brand is an identity created to differentiate itself from the competitors and to be remembered in consumer’s mind.
Typically, internships are professional experiences that students participate in to gain professional skills and experiences. In this particular experience at Accounting Firm X I did in fact gain substantial professional skill while participating in new and challenging experiences. Internships allow in- class material to come to life in a practical manner. My internship did do this but not in a way that I had planned.
Nowadays, factory outlet stores which provide the same range of brand name merchandise attract more and more customers, and have developed into showcases in much the same form as that of traditional department stores (Fernie and Fernie, 1997). It is unclear, however, whether customer perceptions of factory outlet stores versus traditional department stores may differ in general and across demographics, as well as how such differences may be seen. The findings will assist marketers, particularly those employed by manufacturers, in understanding the ways in which customers view both traditional department stores and factory outlet stores. This insight will allow such marketers to set more suitable customer-oriented marketing strategies and business objectives, achieve superior financial performance and develop their marketing performance in the retail industry.
McCarthy, Perreault and Quester define branding as "the use of a name, symbol, design or combination of the three to identify a product" and more particularly a brand name as "a word, letter, or group of words or letters used to identify a product" (Basic Marketing, a managerial approach; 1997).
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