Case Study Of Blackberry In International Markets

Social responsibility makes a company more competitive and reduces the risk of sudden damage to the company’s reputation and sales.

BlackBerry, previously known as Research in Motion (RIM), is a global company in the telecommunications industry. Founded in 1984, the company saw huge success in the early age of the smart phones. The company offers various cell-phone related devices as well as enterprise services, including security. Although BlackBerry’s cell phone success has dwindled in current years, its new CEO, John Chen, has made steps to improve profits and change the company’s focus to enterprise software suites and security.

In other words, corporate social responsibility is a serious competitive advantage for NBB. Corporate social responsibility practices are to improve the wellbeing of society. New Belgium’s social responsibilities provide the company with a serious competitive edge because consumers have the desire to believe in and have a positive feeling when it comes to spending their money. The company’s socially responsible vision that gives mainly to its consumers progressively supporting what the company stands for on all levels. Corporate social responsibility operations aid to build corporations and or businesses look troubled about generating a thriving workplace and community to gain participation and keep workers and buyers.

Although companies must create a social benefit to be called social responsibility, society has also benefited from various services and actions ⑤(Gina -Marie,

Global brands, products or trends are seemingly beyond culture as exemplified by Natasha Singer’s article “Can’t Put Down Your Device? That’s by Design” in which she illustrated that the app for Instagram created by Greg Hochmuth contributed to a “network effect” (2015: 1). This very “network effect” involved the simple notion that greater interest in something would result in even more use for that very product (Singer 2015: 1). The app for Instagram, like the tamagotchi, emphasized convenience as the tamagotchi could easily accompany one due to its small size and the app could be accessed by anyone possesing a cell phone or access to an electronic device (Allison 2006: 164). Also, the app and tamagotchi continued to help eliminate cultural

Corporate social responsibility is not going to solve the world’s problems. With that being said, corporate social responsibility is a way for companies to benefit themselves while also benefiting society. It allows companies to take small steps to make big differences in areas of need. Some may say that it is a bunch of “greenwashing” – the deceptive use of green marketing that promotes a misleading perception that a company’s policies, practices, products or services are environmentally friendly – but there is a call to action that inspires a company to get involved in the community (Kewalramani, Sobelsohn).

Corporate Social Responsibility (CSR) is something that affects all companies and should be an active factor in the company’s decision making. It is something all corporations need to care about. CSR is when business’ or corporations take part in an initiative or campaign for a cause that will benefit society and/or in some way make the world a better place (Taylor, 2015). Initially, Corporate Social Responsibility started to take shape around the 1950’s, but some say that it dates all the way back to the 1800s, the idea of CSR was seen (Carroll, 2007). One may think that because it is dated so long ago, it doesn’t have an important impact today nevertheless, it is proven that Corporate Social Responsibility is a pathway for entities to self benefit as they are in the process of benefitting society.

Although, Timor-Leste is a small nation, the population is said to be “by no means homogeneous” but is rather “highly heterogeneous” where a small fraction of the East Timorese citizens are not ethically East Timorese (Molnar). Most of the foreigners, like Chinese merchants or descendants of Arabs and Indonesians, that live in Timor-Leste have married an East Timorese. What really makes East Timor stand out more than other counties is that, it is one of the few who do not use mobile devices, televisions, or radios back in 2004-2006, but only used telephones. (“East Timor”). There were approximately 68 people out of the entire population who were internet providers and about 1000 East Timorese citizens who used internet (“East Timor”). In Molnar’s book about East Timor she stated that her “current ongoing ethnographic work on the Atsabe Kemak culture also uncovered the strong presence of animalistic beliefs and practices”

From a historic viewpoint, the American culture has dominated global culture based on its technological leadership of Web-based and consumer technology (Ashby, 2006). While these innovations are being adopted outside the United States, in America on the other hand, it becomes less “American” and more global. Cortada (2009) explains that American Web sites, applications and high-tech gadgets are dispersed worldwide, which results therefore in them becoming less US-centric, even though they remain influenced by American culture.

The benefit to business of good Corporate Social Responsibility is difficult to quantify as it varies depending on the nature of the enterprise. Some scholars believe that there is a business justification for CSR. That is, what is good for the environment and society will be good for company profitability. And studies have shown a slightly positive correlation between CSR and financial gain (Steiner and Steiner, 2006). However, as Freidmanism claims, the first responsibility of business is to make enough profit to cover the costs for the future. If this social responsibility is not met, no other responsibilities can be (Hargreaves, 2006). Therefore it is critical that CSR activities are included in strategy formulation and that the level of resources devoted to CSR is determined like any other strategy – through cost/benefit analysis. Corporations will not throw money away…they need to see it

CSR lacks universal methods. The United Nations Industrial Development Organization (UNIDO) mentions that it is important to draw a distinction between CSR as part of strategic business management concept and charity, sponsorships or philanthropy. The latter applications make valuable social impacts that enhance the reputations of the companies, however, CSR is a continual effort instead of an instance. A few features that CSR should focus on are: eco-efficiency, employee and community relations, environmental management, gender balance, responsible souring, anti-corruption, stakeholder engagement and human rights. Utilizing some of these key features a company can bring competitive advantages into the market place. Increased sales and profits from operational cost savings as well as improved reputation and brand image and customer loyalty can result from a well-defined CSR strategy.

In conclusion, a corporation’s ability to abide by the rules and regulations created by the company is a company’s duty to fulfill. It is important to know the roles and strategic planning of ethics and social responsibilities of a corporation in case of future when action may be needed. Companies like Enron have destructed the markets with their unethical and unrealistic social responsibilities not only for the company and its employees but also for the whole United States market

The international business environment can be defined as the environment in different sovereign countries, with factors exogenous to the home environment of the organization, influencing decision-making on resource use and capabilities (Morrison, 2011). Global business environment can created challenges for companies that are found to be linked to unethical business practices. This paper discusses the code of ethical conduct of Apple Inc. and issues faced by the company on a whole when it comes to ethical behavior. Apple is a manufacturing, distributing and selling company. They sell a computer software and technology to stores all over the world. Apple is one of the world’s largest manufacturers and distributors of technology and they operate in around 10 countries.

Corporate social responsibility (CSR) refers to companies taking responsibility for their impact on society. It can bring benefits in terms of risk management, cost savings, access to capital, customer relationships, human resource management, and innovation capacity.

Blowfield, M. and Murray, A. (2011) ‘Introducing corporate responsibility’, (2nd edition) corporate responsibility. Oxford: Oxford university press, pp.3-25