Case Study Of Borosil

2. By performing some research over the internet, I found out some figures that could justify the attractive of the Indian market. For instance, globally more than one billion people lack access to safe drinking water and approximately 2.4 Billion people

The food business is a broad range of businesses. Food is a basic need of consumers like clothing, and shelter. For a company to enter into the food business it has to assess the various segments of this business. These ranges from production of food, processing, and marketing. The company prior to entering a market in this line of business should assess its capabilities and compare these to the kind of needs of the consumers – would the customer be a processor, or a consumer?Is the product that the company can offer a raw material, processed food, or to serve a group of consumers who would like to eat and yet also need some little pleasure and not merely to satisfy their hunger?

Sales Promotion Representative: Persuades customers to use sales promotion display items of wholesale commodity distributor: Visits retail establishments, for example department stores, taverns, supermarkets, and clubs to persuade customers to use display items to promote sale of company products. Delivers promotion items, for example posters, glasses, napkins, and samples of product, and arranges display of items in customer’s establishment. May also take sales order from customer.

India lives in villages and its development is synonymous with the development of people living rural areas. India is a vast and second most populous country of the world. According to 2011 census India’s population is now about 4.2 billion, its annual growth rate is about 1.64%. About 68.84 % of the country’s population lives in rural areas where their work is mainly related to agriculture and its allied activities like animal husbandry, dairying, forestry, fishery, etc. and cottage and

Indian foods that are found in the freezer sections are not just main meals such as Butter Chicken, they are also popular Indian snack such as samosas. These frozen foods can all be quickly heated and cooked in the microwave or oven for a quick Indian meal, without the trouble of preparation. Along with India influencing food found in grocery stores freezer sections, India has also influenced to number of products sold in grocery. These products often have aisles dedicated to the cuisine, often stocked with sauce bases, such as butter chicken and tikka masala, which can easily be added to meat and served within 20 minutes. These aisles also include naan bread, roti, poppadom and rice. Indian’s have also influence Australian to consume more rice they we would have done decades

A study by Assocham in 2011 estimated the rural consumer durables market to grow at 40% in 2012 as a result of higher disposable income among rural consumers. The size of the home appliance market in India is pegged at `30,000 crore, with air-conditioners, refrigerators and washing machines as the largest categories, though household peneration levels are in low single-digits.

Several growth factors contribute to India’s burgeoning national and global economic presence. Having the largest population of youth on the planet means that India’s workforce is surging, especially in the areas of agriculture and manufacturing. The nation’s growth in production, income, and education leads to a rising middle class consumer base. Finally, the growth of India’s economy is facilitated by political leadership changes and government initiatives that favor an open economy and global competition.

Promotion activities will be conducted in the initial stages to make customers aware of the business. In the advanced stages, sales promotion will be implemented to promote sales and positive customer relationships.

The sales of the product is to be promoted through a number of influences where prospecting. Buyer and sales meet face to face, it means that all prospective buyers of the product must be attractive buyers of the product must be attracted urged and persuaded to buy the products. This is done by sales promotion while has been taken as providing the link between product knowledge and market. The role of sales promotion is to stimulate consumer purchasing at the point of sales and dealers effectiveness at the retail channel

Describe confectionary market in India. How is the market different in urban and rural India?

India is an agricultural country. Seventy percent of its people live in villages. One-third of our National income comes from agriculture. Our economy is based on agriculture. The development of agriculture has much to do with the economic welfare of our country. Agricultural market is continuously increasing for the past couple of decades in India as the technology is developing. The continues increasing demand of food products has resulted in the increased demand of food grains and thus has increased the use of farm machinery in rural areas. India is seeing the movement of labour from rural to urban areas which with the demand of increasing production efficiency in food product is the evidence that there is a future for farm mechanization in India. Make in India is an initiative of the Government of India, to encourage companies to manufacture their products in India. Companies like John Deere, New Holland, Mahindra Rise, TAFE have started increasing their operations in India. It is very clear that the Western model of agriculture can 't support our Indian agriculture like heavy mechanized, less labor-oriented, chemical-based, high-input agriculture. Three quarters of the world 's farmers cultivate small

Despite the potential benefits and the efforts of national, regional and global initiatives, programs and projects the rate of improved cookstoves acceptance has fallen behind the expectation due to different factors (Puzzolo, 2013; Berkeley Air Monitoring Group, 2012; Lewis & Pattanayak, 2012; GACC, 2010; WHO, 2009; Barnes et al., 1994). To identify reasons affecting the acceptance of improved cookstoves studies have been conducted and the main findings are summarized.

Target Consumer Demographics Psychographics Usage Behavior Consumption collection Age: 15- 60 Content Image Conscious Influenced Spending Power Youth trends Physically Active Eat Out 25% of Indians

In India, fast food culture emerged in the decades after independence, starting from the 1950’s. Eating at home used to be a significant aspect of Indian culture, so the change was gradual. Over a period of time, with a growth in the number of nuclear families, economic growth and increasing per capita income as well as globalization, fast food culture gained prominence. Women were shifting from their conventional roles of managing the household and taking care of the children. With growth in

Promotion is an aspect of the marketing mix that has great importance. In order for our product to be successful, the promotion we use will be very vital. This is because of the fact that the method of promotion we use for the product can help to differentiate our product from other products which makes it unique and outstanding amongst other brands. Moreover, using the right promotion can be used as a way to persuade consumers of our product that they made the right choice.