Case Study Of Burger King And Tim Hortons

Tim Hortons is a leading coffee chain brand serving various snacks and beverages. Tim Hortons specializes in food items like coffee, donuts, pancakes, waffles, strudles and lattes etc. It has a breakfast menu which includes bagel sandwiches, wraps, hash browns, oatmeal and croissants. It also has a menu for footlong sandwiches and burgers. Tim Hortons serves three types of coffees original, decaf and dark roast. In hot beverages French vanilla, lattes and mocha are available. In cold beverages it has iced coffee, fruit chills, fruit smoothies, frozen lemonade and chocolate chills. In baked menu they serve donuts, muffins, Greek yogurts, cookies, bagels and pastries. All these menu titles have a variety of options under them. Tim Hortons also serve

The merge of Burger King and Tim Hortons will undoubtedly have considerable effects on the personnel of both companies while an expansion into US markets will result in more substantial effects. First, if the company chooses to expand in the US, and chooses to relocate the headquarters of Burger King to Canada, this will cause a lot of administrative employees of Burger King to relocate as well. This type of relocation would also be a cause for change in the way business is conducted due to varying labour laws, political, economic, and legal policy from Canada to the US. Additionally, the CEOs and top

Burger King and Wendy’s are among the top fast food chains in America, but this fact doesn’t elude either chain from having their negative and positive features. Burger King is cheaper, and has a wider assortment of food than Wendy’s, which makes Burger King more desirable to many Americans. What Wendy’s lacks in diversity, and lower priced food when compared to Burger King becomes irrelevant due to the higher speed and superior quality food they offer. Both qualities of Wendy’s help to maintain equal competition between the two in the fast food market of America.

Starbucks and Tim Horton’s are two companies that specialize in the food and coffee service industries. Information about each company, a comparison of how each markets their brand and their differing distribution methods will be provided.

Tim Hortons is currently recognized as the largest fast food restaurant chain in Canada. It provides a variety of products that are appealing to a broad range of costumer choices and the prices are relatively attractive for most of the consumer range. They prices are priced low and that’s why they are often favored by people. The company’s product line consists of premium coffee, espresso-based hot and cold specialty drinks (including lattes, 3 cappuccinos and espresso shots, specialty teas, fruit smoothies), home-style soups, fresh sandwiches, wraps, hot breakfast sandwiches and fresh baked goods.

Tim Horton's centralizes production of most of its food items, having them shipped to the stores. For much of its history, the company baked its donuts in-store, but often that is no longer the case. Pricing for Tim Horton's is relatively low, as befits a quick service restaurant. The average ticket is likely well below $5 and the company relies on a high volume of transactions for its success. The margins on food products are relatively low, though margins on coffee products are slightly higher. Fixed costs relate primarily to the company's real estate assets, as well as some equipment. As of 2010, Tim Horton's earned $2.5 billion in revenue and $623 million in net income (2010

Considering the products they provided, Dunkin’ Donuts was the toughest and the only rival for Tim Hortons. Since the market was not yet fully saturated, Tim Hortons did not have to compete with the other food service which provided different category of foods. Despite the fact that Tim Hortons was a late-mover in the US market, it was reasonable that Tim Hortons believed that with the leading position in Canada, it could expand its business to the US.

It is hard to find a resident in Canada who would not know where to find a Tim Horton’s fast food restaurant. Tourists visiting Canada who don’t have a Tim Horton’s in their country visit this restaurant and become familiar with the valued beverages and specialty dishes that so many Canadians rave about.

Tim Hortons is the best chain and is obviously better than Starbucks! First and Foremost, the value of Tim Hortons vs. Starbucks. The easiest and most popular comparison is Frappuccino ($3.75) versus the Iced Capp ($2.50). Personally I’ve tried both and they taste pretty much the same with the Frappuccino

They cannot rely on their name alone to have customers choose them. The previous report had already noted that Tim Hortons had dominated the market in coffee sales in Canada, and according to coffee experts that is despite being a worse coffee than McDonald’s and Wendy’s. (http://www.theglobeandmail.com/life/food-and-wine/food-trends/mcdonalds-tim-hortons-who-makes-the-best-brew/article4183891/) In order to grow an international presence they will need to improve their in store model to offer extras like their competition has. When they are already competing against the market prevalence of Starbucks in the United States (http://www.usatoday.com/story/money/business/2016/12/07/starbucks-stores-coffee-howard-schulz/95086206/) they will need a superior product as customers will need to go out of their way to get to a Tim Hortons over a

Tim Hortons could also benefit from including more beverages centered around the current healthy living trends. As consumers become more health conscious, the fast food industry changes to accommodate them. Tim Horton's signature donuts or bagels may not have to follow this trend, but they could enter this

- Business Model: The Company’s main business is franchising and collecting royalty revenues from Tim Hortons restaurants located in Canada and the USA. The franchised restaurants serve a broad menu of drinks (premium coffee, smoothies, tea, espresso-based hot and cold specialty drinks) and food (fresh baked goods, classic sandwiches, wraps, soups, prepared food) (Tim Hortons: Annual Report, 2012).

The three restaurants are succeeding in their value propositioning. What set Burger King apart from their competition is that they

1. Competitors – As there are many other restaurants who are trying very hard to compete with McDonalds like KFC, Burger King, and Burger Fuel etc. They are also serving people with same kind of services like McDonalds and burger king is really giving a tough competition to McDonalds at the moment.

• What measures could Burger King do to dethrone McDonald’s as well as hold off the challenge of a number of other chains that were growing in size and competitive power?