Case Study Of CBRE Hotels

Before 2002, meeting and event planning among Starwood properties lacked consistency (Krajewski, Ritzman, & Malhotra, 2010). Each individual property had its own unique approach to event planning, paperwork requirements, and available technology and resources (Krajewski, Ritzman, & Malhotra, 2010). Starwood realized that meetings and events were critical for the continued success and growth of the brand, as a large volume of the hotels’ business derives from this segment (Krajewski, Ritzman, & Malhotra, 2010). For this reason, Starwood must build and maintain successful relationships with event planners (Krajewski, Ritzman, & Malhotra, 2010). In order to determine how best to

targeted those people who would recognize and appreciate quality lodging and not those who were seeking “cheap sleep”.  Inviting potential guests or individuals who might influence visitor hotel selection to launch parties, swim parties, cocktail parties and other planned events.  Targeting supportive hospitality businesses.  Packages that supported local businesses were developed.

For my interview project, I headed to the Westin Resort in Cape Coral to sit down with Remy Parys and discuss topics regarding the hospitality industry. Mr. Parys is the front desk manager at the Westin and was very knowledgeable about each aspect in the hotel business. This did not come as a surprise after he informed me he had been in the hospitality field for over 20 years; 9 years of that time was spent specifically in the hotel and lodging specialty. At one point in time, he also owned his own company pertaining to vacation rentals. He gave me a superb insight on how the hotel business is operated and then added some of his personal tips and advice.

Guaranteed to attract frequent business traveller and tourist, as our hotel is budget friendly hotel with standard service.

The World Luxury Hotel Awards is positioned as the pinnacle of achievement for luxury hotels worldwide, setting the benchmark for world-class facilities and unsurpassed service standards. Voted by hotel guests, travel agents and tour operators, award winners are recognized as hotels that have exceeded beyond the normal call of duty. Meanwhile, Director of the World Luxury Hotel Awards said, “Our belief is that service excellence is the most critical factor in a hotel’s measure as a luxury hotel and winning a World Luxury Hotel Award would enhance performance levels if industry peers can be judged against other major players in the field. We can always be inspired to greater levels of excellence, meaning, exceeding customer’s expectations and paying attention to detail”.(Marinique de Wet, 2013).

For the business traveller, the Hotel’s state-of-the-art Business Centre is the ideal office away from home. The Hotel offers 13 function rooms of varying sizes including the pillarless Grand Ballroom, which can accommodate up to 2,000 people in theatre-style seating for seminars (Cobaj,

RIU Hotels & Resorts remains the firm favorite for hundreds of travelers who select them year after year for their vacation.

To examine various trends over time so that one can take action on a timely basis.

Marriott is a multi brand company with a Global Portfolio that providing lodging that fit within many market segments. This report will discuss briefly Marriott’s Portfolio of hotels, what they do, briefly examine a number of their key marketing strategies and examine how they are implemented, measured and ask the question does this make them market leaders?

| Business and Leisure Travellers demanding individualized attention and high quality hotel experiences. Mainly focuses on corporate travel and meeting planners.

Delivery and setup will be completed at each site on the 23rd of April, 2005 and a walk through will be conducted by the team leader and hotel manager on the 24th of April, 2005. Enclosed along with this proposal are the surveys received by our company from the last 10 hotels to whom we provided this service. As you can see by their comments, they were extremely satisfied and their expectations were not just met, they were exceeded.

The hotel industry is one of the most prolific industries in Australia due to its presence in society and, the impact it has on the nation’s economy. Advances in technology since the end of the 20th Century have allowed the service market of a hotel to develop rapidly (Hilton Melbourne South Wharf

“There is a direct company-customer contact-based relationship.”(Moores, 1986) This experience helps hotels achieve distinction against competitors. But at the same time “the communicated value proposition of the brand has to be clear-cut so that potential guests are able to identify the advantage of a hotel in comparison to its competitors” (Daun and Klinger, Delivering the message, 2006).Apart from communication through words, pictures and logos should also be redesigned in order to make an everlasting connection with the guest.

From a funding and capital sourcing perspective, a more knowledgeable, more experienced hotel owner class was beginning to emerge, which will have a greater influence on the future growth and sustainability of the sector

Introduction Origin of the report General objective Specific objective Scope Methodology Limitation The organization Profile Bacground Five star Hotel Industry profile Departments Team Work Team Work How team works SWOT analysis of Westin Findings Problems Recommendation Recommendations Advantages & disadvantages of recommendation Implementation Contingency plan Conclusion Conclusion