Case Study Of Cadbury Chocolate Canned Drink

Clare’s Chocolate Cafes has always used good quality cocoa to make their chocolate products. This is, in itself, an amazing marketing product because customers know that while they may be paying a little bit more, the product is worth it. As well, the organization makes a wise customer draw when each hot beverage is served with a high quality chocolate product. The early practice of making chocolate products by hand and providing individual or pre-packaged products, of all sizes, for the customer to select, was

Since the creation of Hershey’s chocolate, chocolate today has taken on many different flavors and shapes.

Cadbury is a British multinational confectionery company wholly owned by Mondelez International since 2010. It is the second-largest confectionery brand in the world after Wrigley's. Cadbury is internationally headquartered in Uxbridge, West London, and operates in more than 50 countries worldwide. It is famous for its Dairy Milk chocolate, the Creme Egg and Roses selection box, and many other confectionery products. Cadbury was established in Birmingham, England in 1824, by John Cadbury who sold tea, coffee and drinking chocolate. Cadbury developed the business with his brother Benjamin, followed by his sons Richard and George. George developed the Bournville estate, a model village designed to give the company's workers improved living conditions. Dairy Milk chocolate, introduced in 1905, used a higher proportion of milk within the recipe compared with rival products. By 1914, the chocolate was the company's best-selling product. Cadbury, alongside Rowntree's and Fry, were the big three British confectionery manufacturers throughout much of the nineteenth and twentieth centuries.

There are various broadcast channels that we can use that include TV/Radio, Industry conference, Vendor events, and industry association. The reason why this vehicle is important is that some of the targeted population is not much into social media since some of them are always too busy to operate their facebook or twitter accounts. Through broadcast, it will be possible to reach all the targeted populations, making it easier to sell the product (Olson, 2009).

Thus we plan to undertake as many advertisement and promotion schemes as possible. One of the ways that we plan to advertise the product is through social media. Social media has become a very popular way that companies can interact with their customers. It is also a good way for companies to promote their product as well. Our Instagram page, Facebook page, Twitter page etc. has a very good following of people and one of the ways that we are also planning to advertise the product is through famous celebrities. For instance if we choose a celebrity like Lebron James to advertise our new product which is a celebrity who is adored by millions of people this will boost our products sales dramatically. Another way that we are planning to advertise our product is through billboards. It is basically the same concept whereas we hire a celebrity to advertise the product; however this is a way for us to reach the older generation who do not use social media. The billboards will usually be placed in places such as highways, main streets, as well as any other crowded

• The company should find effective way to communicate about the product in public to boost up the sale of existing product but this plan does not work every time and it can be tricky also.

They should consider offering a more price friendly product vs high price point to open the market up to those who aren’t affluent but still will pay for quality chocolates. In their retail stores they should continue creating a positive image of the brand in the mind of the visitors. They should also continue to create strong brand loyalty and continue to market themselves as a unique gift item which can be given to others.

In addition to, listening from satisfied clients who share how much they enjoyed the products and the ability to make extra income. Unlike print advertising the consumer will have the opportunity to taste the product

If you’re a chocolate lover, I bet you already know that cacao and cocoa are available in many forms in the market: powder, nibs, butter, chips, and chocolate bars (the list goes on, but I’m just naming a few of the most popular chocolate forms).

Dream Chocolate (D.C.) is a small company trying to survive in an industry with many competitors. The competitive environment comes from some factors. Firstly, D.C. bars are sold in specialty markets, fine gift stores and also available online. However, the competitive companies can also provide various chocolate bars for customers with the low price on the Internet. Secondly, comparing to the big chocolate company like Mars, D.C. is a small company that has the lower brand reputation. Therefore, there may be not many people would trust their products.

Any new business struggles with making customers aware of their product. To help circumvent this difficulty, we have decided on an urbanized location that gets plenty of foot traffic. It is essential that we make a strong impression on the innovators who are the first to try our product. This first impression is of the utmost importance, as we are relying on these customers to influence others to try our business.

explain the role of advertising agencies and the media in the development of a successful promotional campaign

Cadbury India has five categories of food products- Chocolate Confectionary, Beverages, Biscuits, Gum and Candy.

The soft drink industry has two manufacturers that work together to bring drinks to the market. It is flavoring syrup, and concentrate, and soft drink manufacturing. The supply chain depends on the syrup producer as the driver of the operation. The industry is made up of flavoring syrup and concentrate and soft drink manufacturing. The bottled soft drinks follow a product life cycle, from sugar producer to bottle, to distributor, to merchant, and then to the final consumer. Before beverages even reach the consumer, they may be distributed through a variety of different channels

Especially for a new business venture, Marketing is important to cascade the products in all perspectives. For an effective marketing activity to the targeted audience, the marketer's must choose communication channels that are designed to connect with their identified target audiences at times when they will be most receptive to these messages.