Case study of Café de coral
Introduction
Café de coral (CDC) is one of the biggest Chinese fast-food restaurants. Since it was first incorporated in 1968, it has grown to own over 580outlets all over the world. In my following essay, I am going to analysis the strategy being used by CDC.
According to the interim report of CDC (2014), café de coral are focusing on maintain the leading market position by upgrading their product and services. This means the CDC is using the market penetration strategy to consolidate the market.
Position of CDC
In order to understand why CDC is using such strategy we have to first understand its position in the industry. We will start with analyzing the external environment.
External environment-
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Such courses help generating large amounts of skilled labors and help providing excellent customer service.
3. Having a large amount of capital
According to the annual report of CDC in 2014, CDC is having 4568 million dollars for their capital with the current ratio of 1.51. This means CDC is having a large amount of capital (cash) for investment. (Appendix 7)
4. Having food ingredients from all around the world to ensure the quality
According to the official website of CDC, CDC has a professional merchandising team travels the globe to look for the best ingredients. It has food ingredients like "Holi Fillet" from the pollution-free Southern Ocean, “Sirloin Steak" from the all-natural prairies in New Zealand, the pedigree "Grilled Unagi" from Japan (Appendix 8)
5. Having rich experience of operating new restaurants
When we look at the official website of CDC, we can discover that CDC has many experience of operating new restaurant. For example, espressamente illy is a joint venture with illycaffé S.P.A. in 2007 and Oliver 's Super Sandwiches is acquired in 2003
(Appendix 9)
Weakness of CDC
Café de Coral is not doing well in hygiene. According to the newspaper a customer find that there has a rat in the restaurant or a cockroach inside the meal. (Appendix 10)
Sum up for SWOT analysis by using TOWS matrix
The position of CDC in nowadays is matching the Strength with Opportunities.
Strength
I am Coral and I live about 5000 feet below sea level in the Coral Sea. During the week of May 4-8, 1942, the first air- sea battle in history took place as I watched from below. Japan was looking to control the Coral Sea by taking all of New Guinea and the Solomon Islands to remove all of the Allied bases between Japan and Australia. They also wished to take over and destroy the American navy’s aircraft carriers since they were not able to do so in the Battle at Pearl Harbor. On the 3rd of May, the Japanese occupied Tulagi island and set up a seaplane base. The next day, the Allied forces, led by Rear Admiral Frank J. Fletcher, launched strikes against Tulagi. The attack eliminated the Japanese use of the base which sparked the beginning of this battle. The Yorktown sunk a Japanese destroyer and five merchant ships and join the Lexington later that day. May 6th, Australia spotted the Japanese but failed to shoot it down. They both continued to search for each other unsuccessfully due to partial visibility in the area of operations. Admiral Fletcher decided to separate his forces so that one was more susceptible to Japanese air attack without being under any coverage. Although, neither American force was successful in finding the Japanese forces, the Japanese aircraft was able to find and sink several U.S. ships and aircrafts. On May 8th, the Japanese and the Allies found each other and launched all accessible aircrafts. The Japanese shot down the Yorktown and the Lexington with bombs and torpedoes. At the same time, the Allied forces attacked a Japanese carrier but was unable to
Human beings are always searching for ways to reach a peaceful and tranquil environment. One great way to reach this is to have a hobby. Most will find that the hobby of saltwater aquariums can be very helpful to distress; however, it can also be useful as a profitable investment through the harvesting of coral. In doing so, many gain the skill of patience.
Scenario: You are marine biologist presenting a seminar titled ‘coral reefs under threat’, which discusses human impact on reef systems. A sceptical member of the audience questions whether there is sufficient evidence to support your claims, and goes on to state that maybe the issues regarding coral reefs have simply been exaggerated by the media, environmentalists and scientists.
One of the world’s largest living structure, the Great Barrier Reef is biologically rich and diverse and is Australia’s most valued and remarkable environmental resources (Australian government). As the world’s most comprehensive coral reef ecosystem, the Great Barrier Reef is a site of unparalleled natural beauty on the north-east coast of Australia (unesco).
As of December 2014, the firm had USD 2,489 million in cash and cash equivalents. It is more than certain that available cash will not be sufficient to support firm’s capital expenditure, which last year was equal to USD 1,982 million.
Next time you visit a Caribbean beach, take a look at the large rocks submerged under the sand. From afar, they appear identical to boulders on land; up close, however, a great deal of fissures and grooves can be seen, distinguishing it from land-based rocks. What then, could’ve formed these reef rocks if they are so different looking? Chances are, they were formed by coral, most likely of the genus Acropora. The two species of Acropora corals that reside in Caribbean reefs are Acropora Palmata (elkhorn coral) and Acropora Cervicornis (staghorn coral).. Both corals are extremely important residents of the Caribbean reef, performing many functions such as reef-building. Their highly-structured biology permits them to do so, and the ecology between
Corals are these beautiful marine invertebrate animals that are composed of calcium carbonate. They can be found in shallow warm tropical waters along the shores of some islands. Coral reefs are good for our ecosystem because they help remove carbon dioxide from our air. They are also important to our marine ecosystem because they provide protection for other marine organisms and other marine ecosystems. They are also known to protect the coastlines from tropical storms and tsunami. Corals also have a symbiotic relationship with single-cell algae called zooxanthellae. The corals provide protection and food for the algae and in return, the algae provide food for the corals through photosynthesis. The algae are also responsible for giving the corals their bright colors.
There are patch reefs up and down from the Keys through Palm Beach County, where I live. But North America’s only living corral barrier reef lies six miles seaward of the Florida Keys (Reef Relief). These coral reefs are composed of outer reefs and patch reefs, and contain over fifty species of corals (making up eighty percent of all the coral reef species in the Tropical Western Atlantic) and more than one hundred species of fish. These reef systems are important to Floridians first and foremost because of tourism. People travel from all over the world to come to Florida and snorkel, scuba dive, and boat over the beautiful reef systems. In addition to this, Florida’s commercial fishing for lobster, stone crab, and many other fish depends on
Coral Reef Bleaching is when water is too warm, coral will expel the algae living in their tissue causing the coral to turn completely white. Some things that causes coral reef bleaching is Solar Irradiance, Subaerial Exposure, Freshwater Dilution, Xenobiotics . Solar Irradiance Mostly happens in the summer months. Solar radiation has a role in bleaching. Subaerial Exposure happens when extreme low tides can potentially induce bleaching. Freshwater Dilution causes coral bleaching when a storm-generated precipitation and runoff. Xenobiotics is zooxanthellae loss occurs during exposure of coral to elevated concentration of various chemicals contaminants. Zooxanthellae is a yellowish-brown symbiotic dinoflagellate present in large numbers in the cytoplasm of many marine invertebrates.
even though coral reefs are the most diverse ecosystem in the world, they only contains 3 types of plants that helps the corals grow. algae is one of the plants that grows in the coral reef. this algae plant is the smallest plant of them all and most of the algae plants can only be seen in microscopes. most plants have stems, roots and leaves but for algae plants they don't have all these parts to a plant. the food source for smaller fishes and invertebrate that live in the coral reef is the algae plants. 500 or more marine species that are algae live in the great barrier which is in australia. these algae plants come in different colors such as red, blue, and green. they are known as cyanobacteria and they form tufts and crusts. the red algae
Within the past year or two the great barrier reef started to die. Scientists believe that this is happening due to coral bleaching. Coral bleaching is when the water is too warm for the coral and it begins to produce algae which causes it to turn white. It is possible for the corals to recover but that can only happen if temperatures drop. Over 90% of the reef has been affected by the bleaching. The reef is home to over 2,000 species of animals. The bleaching is causing many marine animals to lose their homes.
The Kingdom Animalia that is where a little coral known commonly as Mushroom Coral or scientifically known as Fungia is located. The region the are found in Western Central Pacific, in New Guinea, the Philippines, Papua, The Indo-West Pacific, the Northwest Pacific in Taiwan and from the Gulf of Alden to Seychelles in the Western Indian Ocean. The Coral comes in an array of colors, if you can imagine a color the Mushroom Coral most likely comes in that color. This means it can blend in with any type of environment due to its ability to be any color, but most commonly are purple or green. This species has been widely popular in captivity and many people with aquariums, which is very good because Mushroom Coral have been placed on the IUCN Red List
Red coral was highly esteemed at the Qing imperial court and its use restricted for, and regulated by, the emperor. The most prized type, Mediterranean red coral, corallium rubrum, reached China via the coral network, traded along sea trade routes from Europe to China in the seventeenth and eighteenth century. This essay focuses on the material qualities of red coral, exploring the uses of red coral at the Qing court and beliefs surrounding this exotic and mysterious marine material in Chinese culture, both as physical material and as a representational motif.
“To establish Café de Coral Holdings as a distinguished corporation in the food and catering industry as the world’s largest Chinese quick service
After the financial tsunami, the GPD of Hong Kong increased. According to the website DimSum, “Hong Kong's gross domestic product (GDP) expanded by 2.6 per cent in the fourth quarter of 2009 after four straight quarters of negative growth.”. This will have a positive growth in the average annual salary of the working sector. As a result, more people are willing and able to purchase food from Café De Coral. The profitability will increase.