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Case Study Of Cathay Pacific Airways

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1. Introduction
The Cathay Pacific Airways was founded by Roy C. Farrell from America and Sydney H de Kantzow from Australia. It was established in 24 September 1946 and has become Hong Kong’s flagship airline. Being a founding member of the Oneworld® coalition, it is an aviation leader in Asia.
The vision of the company is to be the world’s best airline. Being the best means always striving to excel and provides the highest quality service so that customers are happy they chose Cathay Pacific (Cathay Pacific, 2014).
Also, our company are getting different rewards in the past year, like the “Winner of the AirlineRatings.com Best Business Class award for 2014”, “Winner of the HKIA Customer Service Excellence Programme Cross-Company Excellence …show more content…

Because this two channels maybe lower cost than advertising. Also, these two channels are easy to enhance the visibility to the public. And the public relation can build up a favorable relationship to consumers. Therefore, the public relation and sales promotion can draw the consumers’ attention.

6. Conclusion
To conclude, the Cathay Pacific Airways is famous and a top leader in Hong Kong. The company did a great job in service quality and communicating with customers with different channels. It spends a long time to build up the relationship with loyal customers, while providing some promotions to attract the new customers and develop new target markets of the company.
Sometimes, it sponsors events and social activities in Hong Kong. The company has been building up a positive brand and increases the awareness to the public. It also gives confidence to consumers to become a loyal customer of the company.
Overall, Cathay Pacific has done the best practices of service to the customers and makes them enjoy the flight time. It is trusting that provide the best service and give consumers a well experience in a specific time; they can be the loyal customer of the company and promote the company to their friends and

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