1. Introduction
The Cathay Pacific Airways was founded by Roy C. Farrell from America and Sydney H de Kantzow from Australia. It was established in 24 September 1946 and has become Hong Kong’s flagship airline. Being a founding member of the Oneworld® coalition, it is an aviation leader in Asia.
The vision of the company is to be the world’s best airline. Being the best means always striving to excel and provides the highest quality service so that customers are happy they chose Cathay Pacific (Cathay Pacific, 2014).
Also, our company are getting different rewards in the past year, like the “Winner of the AirlineRatings.com Best Business Class award for 2014”, “Winner of the HKIA Customer Service Excellence Programme Cross-Company Excellence
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Because this two channels maybe lower cost than advertising. Also, these two channels are easy to enhance the visibility to the public. And the public relation can build up a favorable relationship to consumers. Therefore, the public relation and sales promotion can draw the consumers’ attention.
6. Conclusion
To conclude, the Cathay Pacific Airways is famous and a top leader in Hong Kong. The company did a great job in service quality and communicating with customers with different channels. It spends a long time to build up the relationship with loyal customers, while providing some promotions to attract the new customers and develop new target markets of the company.
Sometimes, it sponsors events and social activities in Hong Kong. The company has been building up a positive brand and increases the awareness to the public. It also gives confidence to consumers to become a loyal customer of the company.
Overall, Cathay Pacific has done the best practices of service to the customers and makes them enjoy the flight time. It is trusting that provide the best service and give consumers a well experience in a specific time; they can be the loyal customer of the company and promote the company to their friends and
It has won major leisure, corporate and wholesale travel awards for its services. It also has been awarded Best Travel Agency Group, Best National Travel Management Company and Travel Agency Corporate (Flight Centre travel Group).
For the engine cost, there is also a positive correlation thus; increase in this cost may also vary in the increase in average age of fleet per hour. However, on this cost, only 61% is determined in the regression equation. Like in the airframe cost, there will be additional 2.6 in cost for every hour of average age in thousands.
ranked 3rd in Aon Hewitt 's best employers in Canada and was chosen as the Canadian airline with the
One reason for their success is because of the commitment of the mission statement that is that the company is dedicated to the highest quality of customer service delivered with a sense of warmth, friendless, sense of individual pride and company spirit. Their low, discount air fares and bags fly, free the point to point services, and the strong fleet base which
HK Express Airways is an airline under HNA group, which operates as a Low-Cost Carriage (LCC) since October 2013. It now has a larger impact on travel and market situation. It competes to Cathay Pacific and its subsidiary and other airlines to attract both domestic and regional passengers.
Air Asia leading airline was established with the dream of making flying possible for everyone. Since 2001, Air Asia has swiftly broken travel norms around the globe and has risen to become the world’s best. With a route network that spans through to over 20 countries, Air Asia continues to pave the way for low-cost aviation through our innovative solutions, efficient processes and a passionate approach to business. Together with our associate companies, Air Asia X, Thai Air Asia, Indonesia Air Asia, Philippines Air Asia and Japan Air Asia.
In this individual assignment, reading material including the different ways companies innovate, re-energize a mature organization, and change corporate culture provide the basis for analyzing British Airways’ (BA) transformation and the difficulties encountered in making an organizational change. Identification of critical factors leading to British Airways successful transformation as well as steps, sequence, and risks taken to transform the organization and personal assessment is provided for this case study.
Cathay Pacific Airways Limited, which is managed by the Swire Group, is the largest airline and flag carrier of Hong Kong. The company with over 14,000 staff worldwide now, was founded by 1946. It based at Hong Kong International Airport, and its operations include scheduled passenger and cargo services to over 120 places around the world.
British Airways is the one of the largest airline companies, and the passengers carry overall in the fifth largest in the world. Most of plans are stay in Heathrow Airport which is the highest of main international airport. The British Airways has a long history and airlines cover 133 countries; include 373 airplanes. The BA Company includes 50,086 workers to be in the service, which is one of the largest employers and employees in the United Kingdom.
With 1988 operating income of $801 million on a revenue of $8.55 billion, American Airlines, Inc. (American), principal subsidiary of Dallas/Fort Worth-based AMR Corporation, was the largest airline in the United States. At year-end 1988 American operated 468 aircraft on 2,200 flights daily to 151 destinations in the United States, Bermuda, Canada, Mexico, the Caribbean, France, Great Britain, Japan, Mexico, Puerto Rico, Spain, Switzerland, Venezuela, and West Germany.
.Furthermore, it is commendable that, the three core values of the company which reiterates the value of work and people, but allows the employees to have fun, are reinforced by the company at all times. From all indications, these unique core values have partially helped to catapult the airline to the financial statutes they are
To be able to adjust with stiff competition that keep increasing in the airlines market, airlines industries tend to come up with different approaches and strategies to be more competitive. Air Asia, like any other airlines adopt strategic approach to marketing and expand their market reach and give better and satisfying service delivery to their target market. Being an industry that considers differentiation strategy, Air Asia continue to focus on their low cost approach, frequently flights approach, guest convenience, ticketless services, easy payment channels, internet booking, reservations and sales offices, and authorized travel
As a part of Crossman Communications, this essay will go into depth about the client, Malaysian Airlines and their recent campaign. Malaysian Airlines founded in 1957, currently flies to 53 different destinations having over 12 000 employees (Malaysian Airlines, 2017). The airline company offers the best way to fly to and from Malaysia flying over 40 000 people everyday (Malaysian Airlines, 2017). The campaign was set to rebuild the trust of Australian and New Zealander flyers due to the multiple aircrafts that have gone missing which have affected families in both countries (Crossman Communications, 2015). Having said that, the goal was to improve bookings, and generate positive media coverage (Crossman Communications, 2015). This essay
Cathy Pacific Airways was founded in 1946, it is an international airline based in Hong Kong, offering scheduled cargo and passenger services to over 170 destinations around the world. The company is the industry's one of the few 5-Star Airline and be awarded the World’s Best Airline over years. It vision is to make the airline the most admired in the world, ensuring safety comes first; deliver service straight from the heart; provide outstanding product and service; produce superior financial returns and fulfillment corporate responsibility.
The project requires the student to carry out a research, analysis and discussion on how a Singapore listed company can access to the country’s financial system and how it benefits the company in achieving its business objective. The research will cover the various types of financial services offered by financial intermediaries whom the corporation can access to.