Case Study Of Chick-Fil-A Business

I learned about the Chick-fil-A Franchise Opportunity through my own personal research. I began to research an opportunity with Chick-fil-A when I purchased my home in Elgin and found myself driving to Austin to enjoy Chick-fil-A with my children every Saturday.

Chick-Fil-A is an American food restaurant franchise having its head office in Georgia, USA. The company was established in 1946 and has gradually entrenched itself in the American food industry as a cultural icon in the Southern United States for its specialty in preparation of chicken sandwiches. Chick-Fil-A prides itself for the establishment of over1690 branches located within the United States alone as well as its economic contribution to the larger part of Western America and California. It realized sales of around $4.6 billion in 2012, which reflected a 14 percent increase over the overall performance experienced in the previous year by the chain while the same-store sales performance increased by 8 percent. In Houston, Texas, the greatest performer realized a 7.2 million total gross sales in 2012. Chick-Fil-A uses a significantly distinct model, notable in the retention of the ownership of each restaurant since its acquisition. Chick-Fil-A selects the most suitable restaurant location, undertakes its construction, then takes over its ownership. Chick-Fil-A requires a payment of only a $5,000 as capital to become an owner of their branch while its rival franchises pay almost $2 million. The company receives over 15, 000 submissions annually from interested franchise operators for the available 70 slots. Chick-Fil-A receives a bigger allocation of income in comparison to other chains amounting to $190,000 per year. Chick-Fil-A’s solid mission statement and its

At $7.50-8.50 per average full meal, Zaxby’s is very affordable. It is a little more expensive than some fast food chains such as McDonald’s, but is a healthier and fresher alternative. Customers are willing to pay the extra small amount for the higher quality product. The service one generally receives in the restaurant is much better than with comparable competitors. The local locations are actually decorated to suit the interest of the area surrounding it. This is what we marketers call “regionally aware”. It gives the customers a more close to home feeling when they first enter the restaurant, while they dine, and when they leave. Zaxby’s has already proven itself to developing talent with its employees and management which adds up to better customer relations and service which in turn leads to increased customer loyalty. Unfortunately, customer loyalty is one advantage that will not follow us to another country. However, customer loyalty will be achieved gradually over a period of time.

What do Premara Blue Cross, Anthem, Chick-fil-A, Sony, USPS, MCX, Staples, Kmart, Dairy Queen, SuperValue, Jimmie John's, Viator, Home Depot, PF Chang's, Community Health Systems, and JP Morgan all have in common? Each of these companies were hacked during 2014-2015. Sadly, this is just a short list showing the breadth of industries and size of operations that are vulnerable. According to Time Magazine in March, 2015, "You're not just imagining it: Lately, a new data breach has been reported almost every week."

According to the Chick-fil-A Team Member handbook, “... we strive to maintain an atmosphere of hospitality for all customers. We want to create a pleasant experience for all who visit our restaurants. We maximize the opportunity to build the business and to positively influence others by creating a welcoming environment. We are hospitable to all customers.” Employees are specially trained to provide a favorable experience when handling visitors or long-time customers. Chick-fil-A began in 1946 in Hapeville, GA, when Truett Cathy opened his first restaurant, Dwarf Grill. Credited with inventing the original boneless breast of chicken sandwich, Mr. Cathy founded Chick-fil-A, Inc. in the 1960s and pioneered the establishment of restaurants in shopping malls. The first Chick-fil-A restaurant opened in a mall in suburban Atlanta in 1967. Starting then, Chick-fil-A has steadily grown to become the second largest quick-service chicken restaurant chain in the United States, with more than 1900 locations. Many reviews on the dining experience are 3.5 to four out of five stars. Based on 91 reviews from Consumer Affairs dot com, the average rating was four out of five

Chick-fil-A is affected by numerous external forces which challenge upper management’s ability to make Chick-fil-A "America’s best quick-service restaurant". Through intense strategic planning, based upon the vision, mission and corporate values, Chick-fil-A has been able to establish a unique position in a very competitive industry. The corporate purpose of Chick-fil-A, "To glorify God by being a faithful steward of all that is entrusted to us and to have a positive influence on all who come into contact witch Chick-fil-A", their commitment to family and the community, and their sound business decisions, have made Chick-fil-A one of the most profitable and fastest growing quick-service restaurants

Chick fil A is a unique company and is clearly different from most fast-food restaurants; employees are kind, helpful and maintain a clean environment no matter where they located. As stated previously Chick-fil- A’s corporate purpose is constructive in addition it emphasizes their culture “To glorify god by being a faithful steward of all that is entrusted to us. To have a positive influence on all who come in contact with Chick-fil- A.” (cite) This statement truly shows how the company’s leadership has created a culture where service is just as important as profit. The emphasis of this section of the paper will be to research while also analyzing how Chick-fil-A makes people a priority and how doing things in an uncommon way has certainly helped Chick-fil-A create a strong culture as well as a successful business.

Boston Chicken implemented a franchising strategy that differed from most other franchising companies at the time. Boston Chicken focused its expansion through franchising the company through large regional developers rather than selling store franchises to a large number of small franchisees. In that, an established network of 22 regional franchises that targeted their operations in the 60 largest U.S. metropolitan markets and in order to do so, the franchisee would have been an independent experienced businessman with vast financial resources and would be responsible for opening 50 – 100 stored in the region. Boston Chicken focused on widespread

As for other differentiation strategy Chick-fil-A, uses that are important to them are first, their company structure. Chick-fil-A is structured by having low debt and a being privately owned. Second, are their requirements for franchises meaning having a startup fee of $5,000, which allowed them to receive 15% annual sales revenue and a 50% of the net profit. Third, is their marketing and corporate service responsibilities approach and use of cows. Chick-fil-A marketing strategy consist of low advertising, not giving customer any frequent-buyer card, but have customer register through their website to win free meals and of course cow appreciation day. Customers would dress up in a cow suite and would receive a free meal as well. Last, was their succession planning, since Chick-fil-A has a strong family involvement there is a 30% chance that will go to the second generation, 12% to the third and 3% to the fourth.

By 2010, Panera Bread Company (PBC) stood ahead of the crowd; once a pioneer in the fast casual concept of dining, the organization has now far surpassed its competition (Vincelette & Fogarty, 2010). Enduring economic challenges that only strengthened the organizations position as industry leaders while competitors struggled to exist, Panera’s co-founder and majority shareholder Ronald Shaich pushed through the years with strategic plans, implementation, and actions (Wheelen, Hunger, Hoffman, & Bamford, 2015), that led to success in creation of the “fast-casual” innovation of dining (Vincelette & Fogarty, 2010). The concept offered consumers healthier, quick dining choices in comparison to the outdated version of fast food chains (Vincelette & Fogarty, 2010). Food wasn’t the only attraction that led to brand name recognition...trends towards an atmosphere that was cool and inviting with upscale decor, inviting, comfortable atmosphere (Vincelette & Fogarty, 2010), warm and friendly welcoming employees, and product and menu diversifications contributed to Panera’s appeal (Rowe, 2006). This made consumers wanting to come back (Vincelette & Fogarty, 2010), therefore adding to the quality and value of the company’s organizational structure and social culture (Wheelen, et al, 2015). Shaich’s vision used strategy as a means to expand the organization in many

This case study deals with Chick-fil-A, a family owned company. The purpose of the business is to “glorify God by being a faithful steward of all that is entrusted” (Chick-fil-A (b), nd) to them. The firm runs its business following Biblical principles and a kind of “Christian model”. So for example, the company’s restaurants are closed on Sunday (Chick-fil-A (a), nd).

The management thinks the best way to enter the said market is through franchise. Due to its already established brand name, there is likelihood of many investors wishing to be associated with its name and reputation. The Christian foundation which Chick-fil-A associates is an added advantage to its quest to franchise in Canada.

The major competitor to be outlined is Chick-Fil-A. Chick-Fil-A provides customer delight and satisfaction which is the company’s competitive advantage. Chick-Fil-A has created innovative dining experiences focused on building meaningful relationships with their consumers. Implementation of new services such as “Moms Valet’ has had positive impacts on the customer experience.

Opening a new outlet is very crucial in terms of its direct connection with the cost and revenue that it provides in return. We often see and know

In the 21st century, everybody has become so busy in his life. People have to work more hours to live better life. So they prefer to eat fast food in the restaurant, which consume less time rather than cooking in the house. There are so many information on the internet that people are getting addicted to fast food, which is really unhealthy for them. So our main purpose to findout that is fast food really unhealthy for the people and if yes then how many its adverse effects will be. Because of there are lots of fast food company, we have choosen McDonald for our research perposal because it is well known and old fast food company all over the world. McDonald is the one of the leading food industry, which started in 1940 by two brothers Richard and Maurice McDonald in San Bernardino, California. In 1954, to began new restaurant outside California, Ray Kroc who was a entrepreneur and milkshake-mixer salesman, acquired the franchise of McDonald. He opened his first restaurant in Illinois, Chicago and established McDonald`s corporation. In 1961, Kroc had owned the whole McDonald business by pay 2.7 million dollars to McDonald brothers. To spread his business on the international level, Kroc opened first branch of McDonald in Richmond, British Colombia in 1967. After that McDonald started spreading its roots in other nations. In Porirua, New Zealand, first restaurant was introduced in 1976. In present era, there are more than 150 restaurants all over