Case Study Of Coca-Cola And Pepsi

Many brands and products fall under the PepsiCo umbrella. With over 22 brands generating at least $1 billion in retail sales, including Doritos chips, Quaker oatmeal, Gatorade sports drinks and Mountain Dew soda (Esterl ,2014). Less than half of PepsiCo’s sales are from the sale of soft drinks. Despite the fact that beverage sales make up less than half of all incoming revenue, PepsiCo is often seen as a soft drink manufacturer. (Trefis Team 2015).”

Coca–Cola a leading manufacturer, distributor and marketer of soft drink products. Coca–Cola was not always the sugary syrup soft drink most people know today. As a matter of fact, before 1886 Coca-Cola was made with alcohol and cocaine. Concocted by Dr. John Pemberton a pharmacist in Atlanta Georgia Coca-Cola was originally named Pemberton’s French Wine Coca. Dr. Pemberton marketed the drink as a cure all for mental and physical disorders and was sold from a soda fountain at his local drug store. A step ahead of prohibition, Dr. Pemberton replace the wine in his formula with a sugary syrup. The cocaine portion of Coca-Cola was removed before 1914 when cocaine was deemed illegal in the United States of America. Coca-Cola as we know today still contains coca but the narcotic portion of cocaine, it is removed. Today, Coca-Cola has expanded to over 200+ countries. From concerts to sport venues to local restaurants you are more than likely to come across a Coca-Cola product, Coca-Cola has had such an impact on society that it is given credit for how we portray Santa Clause today. Other credits should also be given to Coca-Cola like an increase in diabetes and other diseases.

Coca-Cola is a carbonated soft drink sold in stores, restaurants, and vending machines in more than 200 countries. Coca Cola was invented in May 1886 by Doctor John Pemberton a pharmacist from Atlanta, Georgia. John Pemberton concocted the Coca Cola formula in a three legged brass kettle in his backyard. The name was a suggestion given by John Pemberton's bookkeeper Frank Robinson.

Coca Cola was made by an Atlantan Pharmacist Dr. John S. Pemberton in 1886 in Atlanta, Georgia. He wanted to create the best soft drink for soda fountains. Coca Cola’s headquarters is in Atlanta, Georgia the product can be found anywhere in the world. A candy store worker took a trip to Atlanta for ideas of product to sell and found Coca Cola getting sold then he started to sell it with Coca Cola's permission. After that it started to diffused into other cultures from visitors seeing the product and told many other people about it.

Coca-Cola is a carbonated soft drink. It is produced by The Coca-Cola Company of Atlanta, Georgia, and is often referred to simply as Coke (a registered trademark of The Coca-Cola Company in the United States since March 27, 1944). Originally intended as a patent medicine when it was invented

One of the strengths that can be found in PepsiCo is in term of strong brand equity. PepsiCo has a strong brand name in the world place and the company is well-known worldwide. This company is the best global brand in the world in terms of value of net revenue $43,251 million in the year of 2008. The company has a very recognized and

The history of Coca Cola dates all the way back to 1886 when John Pemberton, a pharmacist that studied medicine and pharmaceuticals at the Reform Medical College of Georgia in Macon, stumbled upon a taste bud enchanting drink that is well known today as Coca Cola. Pemberton’s preference was medical chemistry rather than regular medicine which explained his many attempts on trying to create a successful medicinal beverage. He created the syrup and took it to his neighborhood pharmacy where he got it carbonated. Then he took it to his partner/book keeper, Frank M. Robinson, where they came up with the name Coca Cola and got the drink established.

Coca-Cola was discovered in 1886, and is known as the world’s largest beverage company. This company understands the nature of competitive important resources that allows

In the world of soda wars, there has always stood two main players; Pepsi and Coke. With Coca-Cola Company Revenue of nearly $46 billion (Coca-Cola Company, 2015) to Pepsi Company’s $67 billion (PepsiCo, Inc., 2015), Pepsi is a much bigger company in terms of

Coca-Cola (regularly alluded to just as Coke) is an American carbonated soda pop created by The Coca-Cola Company in Atlanta, Georgia, United States. Initially proposed as a patent medication, it was imagined in the late nineteenth century by John Pemberton. Coca-Cola was purchased out by representative Asa Griggs Candler, whose advertising strategies drove Coke to its predominance of the world soda pop market all through the twentieth century. The drink 's name alludes to two of its unique fixings, which were kola nuts (a wellspring of caffeine) and coca takes off. The present equation of Coca-Cola remains a competitive innovation, in spite of the fact

Coca-Cola Company is the world’s largest beverage company with almost 500 different types of brands, such as Coca-Cola, Diet Coke, Fanta, Sprite and etc… Coca-Cola is founded is Georgia 1886 by the pharmacist call Dr. John Smith. Dr John Smith caramel color liquid and carried out to the street with a jug. The drink was accepted by the customers and they commented this drink is special. So they sold it through the pharmacy for 5 cent per glass.

Coke and Pepsi are the main pieces of this market. They struggle for over a century to conquer the number one position in the market, competing fiercely in last few years, following each one's strategic decisions.

Key Contenders: The Coca-Cola Organization, Dr Pepper Snapple Bunch, Inc., Mondelez Global, Inc., Hansen Common Company, National Refreshment Corp., Kraft Sustenances Inc., The Kellogg Organization, ConAgra Nourishments, Inc., Nestlé S.A. Additionally, others.

The Coca cola company, found in 1886, was first created by an Atlanta pharmacist Dr. John S. Pemberton who started his coca cola selling with syrup. In 1899, the Coca-Cola Company began to produce bottling in the United States and bottling business for Coca-Cola develop across the ocean in 1906. Based on Interbrand’s study of best global brand in 2011, Coca-Cola was the world’s most valuable brand.(1) For now though, Coca-Cola is the world’s greatest brand and the biggest-selling in soft drink in history as well.

PepsiCo is also the popular leader of food business globally. It includes popular companies such as Pepsi-Cola, Frito-Lay and Pepsi Food International. The group is quite popular and profitable in the world and includes beverages and snack foods industries.