Case Study Of Coca Cola Company

Coca-Cola is the provider of carbonated and non-carbonated beverages that can be found in many homes, businesses, and almost everywhere you go in your daily routine. As follows in this plan, Coca-Cola renovates their concept and strategic focus by adding importance to target segments with new and evolving

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The company known as Coca-Cola today was started in September of 1919, but the first Coke brand was served as early as 1886. Since that time it has grown to be one of the most globally recognized brand names with a stock value of $167 billion. Coke’s plan has always been developed with the future in mind. Right away the company realized that it was more profitable to manufacture the concentrate used to make carbonated drinks than to bottle it. From that point on they saw the entire world, not simply the originating country, as their desired market. It seems only practical that the company should pursue this agenda until conquered then focus the effort on expanding into different product lines. This logical

Coca Cola has differentiated its product and services that are valued by its customer. Its product are based on customer’s preferences, with affordable price and made easily accessible.

Portfolio: Offering the world a portfolio of drinks brands that anticipate and satisfy people 's desires and needs

The Coca Cola Company is very cautious and responsive to change; they act with urgency and have the courage to discourse when needed to work more efficiently. Coke’s focus is to administer its system assets to build values and rewards for the people who take risks by finding better ways to solve problems. Coca Cola Company feels they are accountable for their actions and inactions and hence answerable to the people. They learn from their outcomes and understand what works or what doesn’t for them.

The essay describes the key characteristics of Coca Cola Company and how these characteristics are aligned with the organizational behavior. The motivational theories are also discussed in detail which could be useful in managing such a large workforce.

The Coca-Cola Company is a leader in the beverage industry with a reputable brand and strong global presence. According to the Coca-Cola Company’s mission statement and 2020 vision, some of its goals include:

Portfolio: Bring to the world a portfolio of quality beverage that anticipate and satisfy people’s desires and needs.

Coca-Cola Company is the world’s largest beverage company, refreshing consumers with than 500 sparkling and still brands. The company and its bottling partners are dedicated and focused on five key areas. There are profit, people, portfolio, partners and planet. Coca-Cola has the scale but lacks the agility to adapt.

External environment are the forces and events outside company that have the potential to influence or affect (WordPress). Coca- Cola is aware that alterations in the external setting can create achievements or threats in its market place (Nykang’I 2017). Research shows that an external environment is way more powerful than an internal environment. Coco-cola has a list of strategies and objectives that they currently use to make sure their company prosper. The first strategy is to focus on

To excel as a world-class independent beverage marketer and producer that is #1 in our marketplace.

Coca-Cola has been in doing business for over 129 years and its success and expansion has been thanks to their pioneer business methods from the bottling system, ways of distribution and their marketing strategies. The main reason this company had been able to stage afloat during all these years is because Coca-Cola believes it’s its own competition. They are always researching and innovating their own products. Also Coca-Cola has a great marketing strategy by being physically in a lot of countries. Every year Coca-Cola designs easier ways for their consumers to be able to reach and purchase its products by distributing its product through vending machines, charity causes, stands, etc. Since 1955, Coca-Cola has been a soda provider to one of the largest fast food chain companies McDonalds. Throughout the years Coca-Cola has learn the key to its expansion is within our own worldwide community. [Coke and McDonald’s, Growing Together Since 1955]

This report came about through a request from the CEO to evaluate the economic forces driving a multinational corporation. The analysis was performed on the trade policies and economic variables that are impacting the worldwide operations of Coca-Cola from a tactical and strategic perspective. The six research areas contained in this report reflect:

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