Case Study Of Colliers International Group Inc.

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Colliers International Group Inc. is the US-based global leader in real estate services and one of the most competitive and prestigious agencies in Russian Federation. In 2015 Colliers International became publicly traded at the NASDAQ and the Toronto stock exchange (TSX) under tickers of CIGI and CIG respectively. Having taken a new step in the development, Colliers became one of the leading commercial real estate public companies in the world. The company operates in 66 countries and has more than 550 offices worldwide, two of which are located in Russia. Moscow and Saint-Petersburg offices work in close collaboration with each other. Operating as a commercial and residential property advisor, the company is engaged in providing a full range of services on office, retail, industrial, hotel, and residential markets. Core services include valuation, brokerage, consultancy, project and property management (see Figure 1). Key clients of are individual retailers and retail centers, office and residential developers, and other customers who are willing to sell, lease or develop their property and seek advice regarding investment opportunities in the real estate sector.
Colliers International traces its roots back to 1976 when three independent property services firms
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The company targets the high-end of the real estate market by positioning its services as premium covering every stage of property-related management and transaction support with the aid of the collective forces of leading market professionals. The company’s main competitors on Russian market are JLL, Knight Frank, and CBRE. While each of these companies pursues diversification strategy, the image of Knight Frank and CBRE is closely associated with industrial market and office market accordingly. Colliers positions itself as a high-quality service provider across all property
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