Case Study Of Cotton On

The company aim is to provide a world class service to customers by incorporating quality principles with our everyday routine.

makes them add value to reputation of their brand. Their main strength is an ingenious

As they explained, their Basic Beliefs are the Company’s values and principles that guide both strategic decisions and daily behavior. The Basic Beliefs are deeply rooted in the philosophy and heritage of the Company’s founder, the main purpose of these belief are Quality, People, Ethics, Growth, and Independence (Histories, 2007). These beliefs give the company an outstanding commitment with quality and excellence. The reputation and success are built on a foundation of quality that is applied to their brands, products, manufacturing methods, workers and customers. Their company growth is based in the commitment to balance their growth within prudent financial parameters. This balance growth enables them to both enhance their consumer franchise and provide a fair return to their shareholders. Therefore, their strategy to remain independent from short-term, help them to take decisions on a long-term perspective, they believe that thanks to this strategy and the hard work of their employees has made a huge difference in the company growth and economic

There is ample support for the claim that cotton became the leading U.S. export, with sales rising from 500,000 pounds in 1793 to a record 93 million in 1802 (Gudmetad, 2006). Many farmers shifted to cotton farming because tobacco and rice were no longer fashionable. Besides, one gin could process over 50 pounds of cotton in a day, thereby boosting productivity. America could exercise a monopoly in the global market because it was a large exporter of cotton. On this basis, it could be argued that this monopoly is to a large extent responsible for the dominance of American-based companies

Use of their efficient R&D team to develop new products quickly to respond to new distribution channels demands. We also use of experience and knowledge to create and address the specific needs of new segments of the market. Ex. Female athletes and children. WO Strategy, overcoming weaknesses by

In 1996, Kevin Plank, a former special teams captain at the University of Maryland had an idea for clothing that would revolutionize the way athletics would be played. In his days in college playing football and going through two-a-days, he knew there had to be a better solution to dealing with perspiration than changing his cotton shirts. Plank created a shirt with moisture-wicking performance fibers, engineered to keep athletes cool, dry, and light even in the most hot and brutal conditions. In 1997, Under Armour created clothes for all seasons, whether it’s cold or hot. As Plank began to search the East coast, he came from selling gear out of the trunk of his car to 1998 where he moved into a new warehouse ("Under Armour, Inc. - History.").

Respect the individual, provide the best service to their customers, strive for excellence, and exceed customer expectations. Their corporate mission focuses on a global growth strategy through concentrated integration. The company continues to expand its

TJX Companies consist of several apparel and home fashion stores in the United States, Canada and Europe. The organization continues to expand their brand in these three countries to keep up and hopefully, one day, monopolize their competition in the department store industry. TJX does well financially, such as profits and market share, compared to their competition and has achieved outstanding performance for several years in all the countries in which they operate. “Looking ahead, we see tremendous opportunities to bring value around dthe world. We believe our customer demographic one of the wisest in retail, and we are convinced we will continue to gain U.S. and international market share. To help retail our loyal customers and attract new ones, we’re planning even more aggressive marketing. We also plan to continue upgrading the shopping experience in our stores and offering new and exciting initiatives” (TJX n.p). TJX is a well rounded and diversified company focusing on apparel and clothing fashions. Their acquisitions have only furthered their growth in the market and with consumers globally.

The brand seeks great opportunity to further develop the business, enhance product design as well as company’s brand image.

Their goal is to focus on environment protection and ensure that the right products are placed in challenging markets. Apart from that, they want to boost the profitability and at the same time enhance the flexibility and efficiency of production. Moreover, they aim to increase their customer base and also delivering better satisfaction to the current customers. (para. 3, 4)

To inspire moments of optimism through our brands and actions. To create value and make a difference everywhere we engage.

The company aims at ensuring that they are recognized as a leading company in its industry and rise above the noise in the market that is caused by competition.

Its primary objective was, simply put, to become the “most recognized and respected brand in the world.” This objective required most of the

The company has also been accredited for having maintained a high degree of diversity coupled by its ability to maintain top quality in the standards of its products. Not only has the company retained a good reputation with its clients but also maintained an excellent corporate responsibility track record. This has built the public trust in the brand and is proud to be associated with it. To the wonder of many, the company has year over year continued to yield profits way over its competitors. To maintain such a success has been pre-determined by the way it has a strict, slow growth policy which ensures that it dominates a market before moving on to dominate another market, and despite the slow nature, the company has now emerged to be one of the fastest growing companies in the United States.

This concept is not new in Zimbabwe since it has been practiced for quite some time (Dawes et al, 2009). Its introduction to the cotton industry was