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Case Study Of Dabur Company

Satisfactory Essays

What is the Company Profile?

Dabur India Limited is a buyer goods company with activity in like hair care oral care skin care health care home care and foods. Its brand case can be classify into Health care products Consumer care products which include home and personal care and foods consisting of fruit-based beverages and culinary pastes trade. Health care brand add health supplements digestives honey and ayurvedic honest. Local and Intimate Care brands include hair care oral care and Home care. Its brands build in Dabur Chyawanprash Dabur Honey and Real range of fruit juices are included. Its Foreign Business Distribution caters to the health and personal care needs of customers across different foreign markets spanning Nepal Bangladesh …show more content…

• It is an holistic for healthcare
• It also helps in health refining
• By taking daily two spoons it can help u in taking the illness
• Dabur chyawanprash is one of the trusted name for the family purpose People-

• Dabur Chyawanprash is most the Ayurveda product where most of the old people prefer.
• Its and nutrient product which is good for health.

Fact affecting purchases

1. Personal factors-
• It is product of the family where anyone can use it.
• It is individual requirement of his and her in personal behavior.
• Particular individuals might behave differently in a similar situation due to different intimate alternative.
• This is also characteristics as of follows
- Economic assets
- Chosen work.
- Age and the period cycle of the brands
- Behavior patterns

2. Social factors
Affecting familiar norms and patterns that an individual acquires from the society and the manner in which the individual behaves in the humanity from his /her civil behavior.
• This is also characteristics as following
- Civilization
- Civil class
- Implication

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