Case Study Of Debenhams

They are using TV, Social Media, Internet to get popular and known in people. They also launch many advertising campaign and introduces their different promotional offer to the customers.

The customer is the strength of a company. She must focus all its means to target service concept.

　　Secondly, differentiate customers by their value and need in the organization. A company should determine which customer is creating the largest value now and which give most for the time ahead. Besides that, every customer have different needs therefore the differentiation can provide the companies to plan and execute their customer particular strategies created to fulfill individually different customer need. (MarketingInfo 2012)

To be able to gain loyalty among the customers and stay ahead of its competitors should tackle the changes in demand along with the shift in the consumers demand and needs.

This report provides an analysis and an evaluation of the success of Debenhams. In order to analyze the business, several aspects must be taken into consideration such as financial elements: profitability, managing costs and non-financial elements: customer base, reputation and many others. The report is going to cover most of these factors to justify the success of Debenhams. Results of the research and data analyzed show that Debenhams has increased in trading activity and reputation through the years exceptionally; from a single store in London to a worldwide known brand. Their business performance has been growing due to their employment process, business and marketing strategies, franchising and customer satisfaction methods. In

Customers are individuals and groups that buy goods and services that an organization produces. Identifying an organization’s main customers and producing the goods and services they want is crucial to organizational and managerial success.

The marketing capabilities and IT infrastructure capabilities are strong. Otherwise, they would not be a recognized

We have taken the company Debenhams for our analysis. The methodology adopted for the analysis includes ratio analysis and a comparative study with Lewis, a leading apparel company in U.K

DEBENHAMS is a famous department store in the UK, primarily providing clothing, accessories, beauty and furniture. DEBENHAMS performs as a leader in UK market in clothing and premium health and beauty. Moreover, it also owns an online shop and operates stores across 27 countries overseas.

Offers deals from a lot of different merchants, which creates a diversified range of goods and services.

Every customer is different in many different ways and represents different levels of value. Besides, they all have different needs. Once the identification process is complete, differentiating them comes in hand and this will help a company to strategize and focus its efforts on gaining more advantage with the valuable customers. Thus, you can now tailor the company’s communication and service to each individual

There are two types of customers, Internal as well as external customers. Internal customers are employer, employees, etc. and external customers are who buy products. For effectiveness and efficiency depends on the satisfaction of customers. If internal customers are not satisfied than how can they satisfy external customers? Manager should take care, treat well and help for rights of employees to fulfil the satisfaction of employees. So if internal staff is satisfied than they can be able to work properly and can help to fulfil the requirement of

touch with its customers and falling behind its rivals, Peters ' proactive approach to customer focused management strategy here could provide some inspiration. It is left to the skill of the implementer of the new approach to infuse this vision in to the character of the organisation. Thus, belief in the customer responsive ethos is essential. Through his 10 prescriptions (Peters, T. (1987) Thriving on Chaos: Handbook

Today, customer relationship management is very important to the business world. Most of the companies established a department and the programs to manage their relationship with the customers. Customer relationship management (CRM) is a business strategy which designed to help a company to understand and look forward to the needs of its potential and current customers (Anderson & Stang, 2000). Customer data is being collected in several different areas of the company, stored in a central database, analyzed, and distributed to key points (Anderson & Stang, 2000).The business world once was “product-centric”, the companies just provided what they could produce. However, it is now become “customer-centric”, they provide products and service

Approach – A detailed analysis was carried out to consider how the organisation has adopted a customer-oriented approach as their key strategy for improved business. This includes factors like increased loyalty of the customers,