Case Study Of Diageo Global Branding Strategies

The safety aspect for risk management will evaluate the potential for human loss of life and or injury. The potential for major incident or accident, such as fire, explosion, or spill, including environmental damage. The necessity for security within the company is a highly need aspect of safety that can lead to risk. The revenues aspect for risk management will evaluate the loss of customer base, recovering of capital loss and recognizing uncoverable capital loss, and loss of opportunity in marketing of the product. The necessity for revenue risk management is key. The costs aspect for risk management will evaluate the costs that were incurred due to preventable problems. Also, costs due to increased warehouse space, vendor changes, and discount changes. A significant risk in cost for this company is the cost of legal defense. The legal aspect for risk management will evaluate regulatory compliance failures and actions that could result

Promotional spending is more efficient in densely populated areas Large numbers of people are not considered despite the fact that people outside the major urban centers may make up the majority of the national population

This paper dwell on a case study of Diageo’s Global Branding in some part of Africa with focus on the challenges experienced with the strategies employed and the new approach evolved with changing the strategies, limitations experienced towards its actions.

Risk is the likelihood of something undesirable happening in a given time (Merna, 2008). Risk management is a two-step process- identifying what risks exist and then handling them in a way best-suited to the business objectives (Investopedia, 2012). The Adidas Group is a well-known public company that began in 1949. From a company that produced the first soccer boot with removable studs, to evolving apparel, shoe and sporting goods company, the group is recognized globally (Adidas Group, 2012). As with any ever changing business, there are many risks that must be considered. Below are eight risks from various areas of operation within the company:

At the end all the risk are finance related, because the liability’s cost money and this will have an effect in the company’s earnings, so what is important is not only to try to avoid such events but also to be prepare in case they happen and have a plan, is like the saying “Hope for the best but be prepare for the worst”.

Within business, there will always be operational risks to consider. "Operating risk is the basic

Risks that the organization focuses on are acts of crime and drug/alcohol abuse. The target of the risks are the negative outcomes because the organization is trying to prevent the negative results of the risks. The risks are medium.

* There are three (3) schools of thought regarding risk. The first considers the positive and negative aspects of risk, but sees them as separate. The second group believes that there are benefits from treating threats and opportunities together, while the third school does not label uncertainties, but addresses uncertainty as part of “doing the job.” Argue the value of having a risk strategy despite the cost associated with it. Include an example to support

Risk refers to a likelihood, probability, a chance that a loss may occur in a given organization. Most of the times, there is a high risk when there is vulnerability. In this case, vulnerability refers to a weakness that the organization has. Risk assessment refers to the process of identification of potential hazards and proper analysis of the expected losses if those hazards occur (Homeland Security, n.d.). Risk assessment as a way of profiling risk according to impact to the organization. Some organizations have business impact analysis exercises geared towards determination of potential hazards based risk assessment approaches. Organizations’ risk differ depending on the size and the type of business they are doing. The disparity in organizations’ risk call for different adaptation of risk assessment approaches. Even with the disparities of the businesses, proper risk management not only ranks the risks according to the seriousness but also identifies the best methods to control risks in an organization.

The determined risks as the most significant based on the industry as well as the current events that impacted the business results of the company. Similarly to the competition presents a looming danger, as it can greatly impact the retention of customers and

Risks for me are… basically… anything that can go wrong in a… in an organization… in a company.

Risks can be personal or business related. Many risks occur on a daily basis and you must overcome them to get a reward. Risks include; -

When it comes to risks, Wesfarmers outlined some risks that would influence the company. The report highlighted strategic, operational, regulatory, and financial. There is no doubt that they are all crucial risks, however, they are generic risks, and I believe there are other certain risks faced by each division.

I appreciate your post. I am glad you considered both positive and negative risks. However, there are many more risk responses available to a manager. Managers may choose to response to positive risks by accepting, enhancing, sharing, or exploiting the effects of risks (Bansal, 2014). Conversely, managers may want to respond to negative risks by choosing to avert, transfer, mitigate, or accept the risks as well (Bansal, 2014). A common example of transferring negative risk for instance would be purchasing insurance. Thank you for your post. It was thoughtout.

In conclusion, Diageo had successfully adapted to African buyer behavior, but at the other hand they aggressive approach has eminent risk cannibalize their Guinness (beer) products. Although Diageo, Pernod Ricard and other international spirits companies operating in Africa all run responsible-drinking programs and say their products should be consumed in moderation. We all know the risks are high in Alcohol abuse and its negative