preview

Case Study Of E-Movie World

Better Essays

INTRODUCTION TO PROJECT E-Movie World is a leading movie stores in India, due to aggressive marketing strategies and benefits offered to customers, the business of Movie World has grown manifold in various cities across India in recent years. Recently. Movie World announced the opening of various new branches across the country. In addition, to keep pace with the Web age. Movies World has planned to develop a Movie application. The application will be known as E-Movie World. OBJECTIVE- Cinema-going is one of the most popular out-of-home cultural activities, affecting a serious of social, economic and cultural phenomena in modern societies. Cinemas are considered to be an integral part of cities and they contribute to the definition of a local …show more content…

A case study on Bookmyshow:- BookMyShow is India's biggest online movie and events ticketing brand. The website caters to ticket sales for movies, plays, concerts and sporting events via the online platform. Launched in 1999, it is headquartered in Mumbai, Maharashtra. It also has offices in New Delhi, Bangalore, Hyderabad, Chennai and Kolkata. BookMyShow reaches about 800 to 900 cinemas in 200 cities and towns. About 60 percent of its transactions take place via its mobile app which, say experts, is the most successful mobile ecommerce app in the country. Services:- BookMyShow is an online ticketing facility like Movietickets.com and Ticketmaster.com. BookMyShow took the primary services provided by these two websites and consolidated it into one website for movies, plays, events and sports tickets. Apart from being an online ticketing portal, BookMyShow offers information about upcoming movies and events, show timings, venue details and artist bios. BookMyShow occupies 85 to 90 percent of the online entertainment-ticketing market; 70 percent of its sales comes from movie tickets and the remaining from sports, plays and live events. At present, sports accounts for almost 20 percent of its revenues and is seen as a future growth area. The website gets 1 billion page views, 50 million visits, it sells 6 million (60 lakh) tickets a month and has sold $ 269.7 million

Get Access