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Case Study Of Exodus Of Target

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Exodus of Target The big box store, Target, has a strong customer base in the United States (U.S.). With the company reaching adequate development levels in the U.S., stakeholders within the company looked to expand internationally to continue corporate growth. With the close proximity and a perceived strong customer base, Canada was a primary choice for this expansion (Admin, 2015). However, due to multiple problems from within the organization, expansion prove a futile effort. The Target stakeholders misconstrued their analysis of Canadian customers, the strength of their brand name, and international distribution causing Canadian project to fail. Stakeholders Organizational issues plagued the project from the start. While Target is

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