Case Study Of Experiential Marketing

In summary, marketing is very important for a business to achieve success. Many businesses have a difficult time in this area. With the stiff competition, businesses struggle to stand out among others. Other companies resort in unethical and unfair schemes just to win the competition. But eventually find themselves in great loss and failure. As businesses all over the world enter into a gigantic marketplace, every business owner is faced with convoluted market competition. Nevertheless, any entrepreneur can be different and become successful in this matter. In every product sold and in every service provided, patience and hard work should take precedence to ensure quality. Products and services should be marketed honestly, planning should not be done with evil

"I learned that people will forget what you said, and will forget what you did but people won't forget how you made them feel" was said by Maya Angelou. Firstly, Maya Angelou background information was mainly about a person that was going back and forth with family members and having a hard time going through it. Maya Angelou was born on April 4, 1928 in St. Louis, Missouri. When she was still a child her parents, Bailey and Vivian Baxter Johnson marriage ended. After there parents marriage ended they went to live with there grandmother but after a while sent back to there mother.

The leading and best marketers across the globe have a major thing in common i.e. they have focused on the customer as the heart of their marketing strategies and practices. The modern marketing process basically revolves around the development of customer value and profitable relationships with customers. This process begins with the identification and understanding of the needs and wants of customers, detecting the organization's most suitable target markets, and creating an appealing value proposition that attracts

“I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” - Maya Angelou

Experiential marketing explained in the sports business journal article “Engaging in the crowds” creates an emotional response from the consumer that will eventually lead to a purchase, brand loyalty and a referral.

In conclusion, we must appreciate the level of involvement needed by companies to effectively market and sell their products. Competition notwithstanding, marketing must create awareness and a need for a given product in order for it to sell; it is no longer adequate to rely on foot traffic and natural curiosity. Especially with our modern world, it is imperative for the advertising to be focused on a core market, adeptly changing as tastes and customs dictate. Innovative products require imaginative marketing; a better mousetrap may change the world, but people must be told it

Pick a major professional sports team that is located near you. Describe how the professional team could use the four E’s of experiential marketing to design experiential marketing programs.

Angelou she said “I’ve learned that people will forget what you said; people will forget you did; but There is a time that everyone feels like that. There is one woman that makes a quote it was Maya people will never forget how than feel. I think that is true because people will forget what we do but will not forget how we made them feel. She had to have a bad background because that is a bad thing or some time it can be a good thing. I like this quote because IT REAL THERE IS NO ONE WHO NEVER FEEL LIKE THAT IN THERE LIFE. Will let’s see how Mrs. Jones change Roger life. I hope you like it.

I’ve learned that people will forget what you said, people will forget what you did, but people will never forgot how you made them feel, Maya Angelou was right about that.

This paper begins with a summary view to develop the concept of strategy and why its implementation is difficult. The following sections then cover the core discussion of this paper to support the aforementioned

Experience is the best way to connect with someone. With the fast changing technology, the growing market demands, and the customer varying needs, a company stands out from its competitors is through its customer service. The best approach to marketing is customer service and through this the customer would remember and be loyal to the company.

Maya Angelou, one of my favorite authors, and one of the first women that got me addicted to reading, once proclaimed, “I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.”

Experiential advertising uses modern forms of communication and interactivity to approach marketing from a different, more personal angle. It combines salesmanship with the ability to connect with consumers and give them something to encounter and interact with, rather than just see or listen to. Experiential marketing is a type of advertising that aims to get consumers to physically participate and interact with a brand.

To be successful in business, "a consumer does not buy a whole of physical components of the product but it is usefulness, function, satisfaction of consumer's needs, solving the problem, etc" (Dubrouski, , p.1). "That is why the product is a whole of tangible and intangible components which means satisfaction of consumer's needs and desires, solving the problem"(Dubrouski, p.1). Companies and managers must learn to utilize marketing research, as well as, strategy skills to fulfill customers' satisfaction. Management has to focus on exclusive marketing challenges presented by the new era of the 21st century. Management has to be able to utilize inventive, dominant, and cost effective marketing techniques that will support the future success of the organization. Companies must meet,"the increasing importance of services as part of a product (offer, offering package) which cannot be neglected" (Dubrouski, p.1). Exploring the purpose of market research, as well as, evaluating the importance of such research, facilitates managers in realizing the importance of marketing to an organization's success and to be globally competitive.

The entertainment marketing represents one of the core marketing approaches that have been adopted by a majority of brands globally primarily big brands such as Pepsi and have significantly shaped their overall success in the market and the customer's loyalty to the brand. Entertainment marketing adopts different styles which are intended to enhance consumer understanding of the company products or services. Besides, entertainment marketing is centered on providing customers with experiences that represents more than commercial exposure as well as helping the customers become actively involved in areas of personal interest and interaction processes. Entertainment marketing adopts styles such as events which have a higher potential of promoting experiences. It also requires brand placement in films and music videos which helps in attracting consumer attention or interest. According to research Khotimah, Sari and Kaltum (2016), customers tend to perceive brands primarily when having fun which helps them to easily identify with brands which adopt entertainment marketing as the core of their brand promotion.