Case Study Of F & N Beverage Marketing

981 Words4 Pages
The brands in F&N are stable and continue to grow from strength to strength. There are few types of business that owed by F&N’s company which is the soft drinks business, dairy products business and the property business. F&N brand was first made its appearance in the form of an aerated water products which is the soft drinks. F&N Beverage Marketing Sdn Bhd is the largest soft drinks manufacturer and distributor in Malaysia. This company operates under four manufacturing plants nationwide. The manufacturing plants nationwide include its state of the art facility in Shah Alam, Selangor. Currently, there are about 1400 employees in 23 offices throughout the country. The company commenced the operations in 1936 when Fraser & Neave secured the franchise of Coca Cola among Malaysia and Singapore. The licensee agreement ended in September 2011. The company was renamed as F&N Beverage Marketing Sdn Bhd as…show more content…
It is formed to unlock the value of the land that are acquired and held by the company for many years. In the first foray, the former of F&N factory land at Jalan Foss, has been developed into a vibrant commercial that spotted today which it is called as the Fraser Business Park. Moreover, the development follows the direction of F&N’s that underlying its philosophy of socially responsible corporate citizen. Their key value lies within the emphasis of continuously in creating innovative designs toward the development. In 2013, the company which known as JV obtained an approval for Master Development Plan. It went on to enhance the design of various components in the project. Which at the same time, they also continue with the lease extension process and land conversion. Even though there are changes in the regulatory environment, it have lengthened the approval process, the residential portion of development is anticipated to launch in the 4th quarter of the financial

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