8.3 FBN Business Model:
By building a leading Sub-Saharan Africa financial services group is our strong desires to deliver growth. The ability to keep going for a very long time in our business performance is driven by our people, structure and reach giving us a true competitive advantage.
We have clustered businesses structure to improve coordination and specialisation while ensuring an optimal legal and compliance framework. Most importantly, the Commercial Banking business separation from other operations provides a platform for improved focus on the growth of non-bank subsidiaries allows for greater risk management direction and enables maximum capital allocation decisions. Our passion for constantly improving the competencies of our people has been the driving force behind our employee transformation
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In our largest market, Nigeria, our unparalleled reach with superior technology and a branch network across the country, affords us a low-cost competitive advantage to partner for growth with clients in our diverse locations.
Our largest business group, the Commercial Banking group, generates value by exploiting the immense retail banking franchise to trap and grow sustainable, low-cost deposits as a platform for the various wholesale banking groups to create quality risk assets.
In delivering the fundamentals of banking and playing the financial intermediation. We have consistently tweaked the structure of our business to ensure it is aligned with the needs of our customers and how they hope to be served. Our business model is guided by the philosophy of continuously restructuring for growth, controlling and measuring this growth and delivering business
My company is a Canadian company called TD Bank. Yes banks are mega-glutinous, self-serving machines and TD has these characteristics similar to what we expect and perceive of such institutions. However, I like the leaders of this bank. They play the big boys game but over the years, their community support initiatives, programs, education and financial funding have proven their backing for various communities and entrepreneurial efforts. The following describes how TD Bank has embedded an element of long-term wealth creation into their enterprise.
In the large corporation of Regions Bank, there are many specific details involved in creating and maintaining the perfect organizational structure. It takes efforts from the managers and leaders to implement a design to promote stock holder profits, growth, and stability. In this organization there is a cycle that is used that involves four functions of management. Regions Bank also utilizes two strategies to create and maintain a healthy organization.
Given the Commonwealth Bank Group’s franchise position, the organisation aims to capture the opportunity to generate growth domestically and outside of Australia by identifying and meeting more of the needs of its customers.
RBC’s strategy of pleasing everyone, by fitting in with their needs or expectations is not sustainable over the long-run. Sustainable competitive advantage happens once a firm has awestruck a strong market niche in which a differentiated set of products and services serve a select client sector grater. RBC’s strategy of serving all niches cannot be successful in the long-run. RBC is providing a range of products or services in one place by leveraging its acquisitions to become a totally integrated financial
At the time where competition became a reality for banks, Jyske Bank decided to make a major personality transformation from a traditional bank to a unique and different one. The new concept emerged from the values of society and the changing economy, and its main goal was to make banking more fun and less pretentious. This report will discuss the case study of “People, Service & Profit at JYSKE Bank” and will provide a detailed analysis of their marketing mix and how they modernized the 7 P’s to suit the changing customer needs.
The following paper is about a company that is at the top level of their industry in selling their products and services. The background of this company describes about what kind of company this is and the types of products and services it provides to their customers. This section also includes the recent performance of this company and the varying aspects of what their target customers and whose is the competition.
From an operational viewpoint, banks are trying to incorporate technology in their product offerings, such as advanced banking and financial-related mobile applications. Innovations are made with the assistance of learnings from customer information and data analysis, which are an essential part of analytical CRM. The strategic view also suggests that banks are building a social presence on online platforms to enhance customer engagement and build a long-term relationships with their customers. The above approaches can clearly be identified when looking at CBA and NAB customer relationship management strategies. With its high-tech ATMS and state-of-the-art Commonwealth mobile app, CBA has full product leadership in the market, enabling them to have a competitive advantage when attracting new prospects or customer retention. On the other hand, NAB use customer intimacy as their core CRM strategy, cutting their product offerings in half and make consumers more centrally focused. They are very responsive in customers' needs and wants; and is the leading brand when it comes to customer
The company’s medium to long-term strategy, includes plans to continue expansion in the North American markets mainly in the area of personal and commercial banking. They also
CIBC has focused its core business on retail and business banking, wealth management, and whole sale banking. They have shown a proven track record of providing there customers with financial services and advice through a group upwards of 1100 branches worldwide. Strategies CIBC has portrayed is to continually find new ways to enhance the experience of the client and to stimulate safe revenue growth. CIBC has put emphases on creating deep meaningful relationships with all clients, constantly trying new ways to improve service and sales prospects and to create relationships with new clients while retaining existing clients for a long period of time (CIBC).
“ Our mission is to be a Premier Bank in the Asia- Pacific region, committed to providing Quality Products and Excellent Customer Service.”
This model is relating to RBS where they said that RBS believes every decision and action is shaped by the purpose, vision and the value of RBS. RBS purpose is to serve their customers well and do the right things which includes, environmental, social, and ethical risks. Building a more sustainable RBS by putting customers first. RBS strategy based on customers trusting this bank.
“We aim to become a super regional bank. This involves growing our presence in the Asia pacific region and sourcing 25-30% of earnings from our Asia Pacific Europe and America division by 2017, while also being very focused on growth in our core domestic businesses in Australia and New Zealand.”
In 1996, Citibank was an emergent banking institution attempting to increase its market share in the competitive Los Angeles area. In order to do so, the bank’s strategy was to focus slightly less on their financial growth, and much more on providing “a high level of service to its customers”. Management viewed this paradigm shift as “critical to the long term success of the franchise”.
According to group´s performance from 2002-2006 identifies that Barclays´ performance underpinnings are represented by its strategy of acquiring other banking (such as ABN Amro and Banco Zaragozano) concerns to expand its retail as well as other banking services through representation in international markets as represented by the bank’s presence in 60 countries. This provides Barclays with the means to sell its highly profitable investment banking services as well as be positioned to service the cadre of multinational companies that utilize its diverse banking financial service packages.
Be the benchmark for customer satisfaction in French retail banking, Top 3 in Central and Eastern Europe and Russia, Top 5 position in Europe in Corporate & investment banking, For the Group as a whole, return to profitable and mainly organic growth over the 20092015 period.