Case Study Of Flipkart

E-commerce abbreviation stands for Electronic Commerce. In E-commerce we do business online that is on internet. It is part of the IT (information technology) revolution and now days used widely in the world trade and in Indian economy. E-commerce showing tremendous business growth in our country, due to increasing number of internet users in India. In this paper I attempt to highlight the various essential factors required for growth of E-commerce and various challenges E-commerce facing in India.

Look to the real India – both the ecommerce players need to focus on the rural and semi-rural domains in the present market scenario to expand their reach. Let’s talk about the cell phone industry online sales constitutes for 33% of gross cell phone sales in India, this can be taken into account, Flipkart has started to target tier – 2 cities with faster delivery services, while Amazon has initiated various demonstration sessions run by retailers, on various smartphones functions in semi urban areas to promote the concept of “Showrooming”.

There is an opportunity for upgrading the technology in the IT infrastructure as a result of the extensive research and development investment that the organization is considering. AEnergy has such a unique product, that there is little in

As recognized by leading research and consulting firms with knowledgeable, skilled management, advanced state-of-the-art IT affords extraordinary opportunities for greater efficiencies, cost reduction, higher productivity, customer satisfaction, and profitability. Sophisticated IT applications realize their full potential with highly specialized technical knowledge and management skills readily available only in smaller firms focused primarily or exclusively on such applications.

Foundation of IT in a place is very crucial for most business. Organizations can use IT resource to create innovative and strategic process that helps business to reach beyond the status quo. Organization without new technologies resources can lose momentum and fall behind in competition. On the other hand, organizations with effective and updated technologies remain competent and superior; get competitive advantage thus acquire and maintain their big market share.

From the scale of production and marketing, worked out the needs of IT resources, budget amount, and then make good use of information technology to make IT investment for the company can play multiple benefits.

We also need to understand the various factors which might influence the online retail scenario for India and that would also impact some of the next level strategies which Flipkart could take to retain its share of the market.

Flipkart took off as a great E-tailing company. Over the years as it grew, it had to employ various means to increase its sales and incorporate various distribution strategies to ensure efficient delivery and customer satisfaction. Below diagram depicts the basic distribution strategy of Flipkart.

As most business they knew that proper investment in the Information systems and Information Technology is the best way to go but they dropped the ball when it came to proper investing, they either didn’t realize or ignored the problems

Information Technology (IT) is a foundation for conducting business today. It plays a critical role in increasing productivity of firms and entire nation. It is proven that firms who invested in IT have experienced continued growth in productivity and efficiency. Many companies' survival and even existence without use of IT is unimaginable. IT has become the largest component of capital investment for companies in the United States and many other countries.

How effective is the collaboration between business and IT at Hefty Hardware? Determine the deficiency of both business and IT.

Flipkart however considered it to be a profitable business strategy in which they were able to sell a large number of products and earn great money.

In India, the middlemen between the producer and the retailer also played a prominent role in the retail and wholesale industries. Walmart’s proposal was to cut out these middlemen and to connect the producers directly to the retailers, in order to reduce the inefficiencies in India’s traditional supply chain. This was to be implemented through the joint venture, wherein Bharti would manage the retail store operations and Walmart would focus on logistics capabilities and building the supply chain. However, cutting out middlemen would create more opposition to Walmart’s presence in India. Notwithstanding the benefits that Walmart could bring to India, the retail lobby increased its protest against Walmart’s entry to the Indian retail

The continuous development of Internet leads to the growth of e-commerce. The electronic commerce is growing constantly due to the continuously increasing number of mobile and online users in the market, primarily the emerging markets. Besides that, the development of the Information Technology (IT), such as the advance of paying processes and the improvements of shipping method also the main reason to cause the growth of electronic commerce (John Ingham, 2015). Most consumers accept e-commerce as their feasible alternative in the purchase of goods and

it is associate Indian e-commerce company based in 2007, by Sachin Bansal and Binny Bansal It operates in Bharat, wherever it's headquarter is set in metropolis, Mysore and it's registered in Singapore, and owned by a Singapore-based company. Flip kart has launched its own product vary beneath the name DigiFlip, providing camera baggage, pen-drives, headphones, laptop accessories, etc.