Case Study Of Fonterra

4.716 INTERNATIONAL MARKETING INDIVIDUAL ASSIGNMENT ON FONTERRA DAIRY PRODUCT Submitted To: Dr. Nitin Raj Seth Module: 4.716 International Marketing Submitted by: Payyavala Subash Student ID: 20140782 INDEX Pg. No 1. Executive Summary 3 1.1 Organization

Bachelor of Applied Management Graduate Diploma in Business AMSM700a Strategic Management Assessment One – Case Study 2014 Due date: 18th July 2014, at 6:00 p.m. QUESTION TOPIC MARKS 1 Vision, Mission and Strategy 20 2 SWOT Analysis 15 3 PESTLE 20 4 Leadership, Culture and Ethics 20 5 Mission and Staff Engagement 20 6 Formatting and Referencing 5 TOTAL MARKS: 100 Student ID NorthTec reserves the right to use electronic means to detect

Executive Summary This report examines provides a comprehensive summary of the threats and opportunities for Fonterra to expand its operations into a new market within Japan. Japan has a relatively stable political and legal environment which reduces the risks associated with entering the foreign market. The political system is a democratic system, with a Westminster form of government similar to Australia, which is favourable for western cultures when conducting international business

Fonterra is a global leader in the dairy industry that supplies ingredients to the world’s leading food company. It consists of three business segments. Firstly, ingredients business segment that collects and processes New Zealand milk and deliver high-quality ingredients. Next, the consumer and foodservice segment which focuses on branded dairy products and supply to bakeries and restaurants. Lastly, international farming segment that represents farming operations in China (Fonterra, 2014). Fonterra

firm become leader in that industry market and make huge profit while the wrong one would force the firm to be bankruptcy. To see how strategic decision can affect the operation of a company, this study will analyze the case of Fonterra – one of the leading dairy products providers all over the world. Fonterra was found by the merger of the two-biggest co-op in New Zealand, namely New Zealand Dairy Group, Kiwi co-operative Dairies with an export agent - New Zealand Dairy Board. On average, every year

effectiveness of PRINZ’s definition and these theories through case studies of public relations tactics within New Zealand companies such as Fonterra, Westpac and BNZ. One of the foremost theories in Public Relations literature is Grunig’s excellence model. Grunig’s theory is the result of a 15 year research study conducted in 1990 with the intention of identifying the best practices for achieving excellent communications. Resulting from this study the excellence theory highlights the importance of quality

mode approaches. In both cases national cultural disparity between New Zealand and Gulf nations has significant ramifications on the selection procedure of Middle East operation structure is imperative for both of New Zealand business. It likewise demonstrates that a uniform procedure of entry ways to the foreign market, as recommended in the literatures reviewed on entry strategies, may not be suitable. The decision of way in to the foreign market must decide on a case by case basis and assess with

As in most cases, payment and experiences are contractual obligations, forward contracts are more popular, but for big organisations who have a bigger number of uncertain payments received from overseas customers, options can be also commonly seen (Bodnar & Gebhardt, 1999). In general, an organisation that has a higher level of foreign pretax income is more likely to benefit from hedging in this case (Geczy, et al, 1997). A good example to illustrate this is that assuming Fonterra is to receive

the already successful business, particularly from a cultural and economic point of view. If the risk is not responded to well, internationalizing into emerging markets may lead to heavy financial woes. This paper will analyse two recent business cases namely economist.com Japanese Electronics Firms: Eclipsed by Apple (2014) and Michael Chen’s Alcatel economictimes.com (ET Bureau 2014), which is working on moving into an emerging/developing market and analyse their barriers from those 2 factors.

Findings: The main goal of the study is to compare the current CSR practices in New Zealand and Bangladesh. To achieve this current practices of CSR activities of five companies in Bangladesh and four companies in New Zealand have been examined. The analysis indicated there are some differences in the ways the organisations of both the countries are currently practicing their CSR activities. Although the focus areas of CSR activities in both the countries are quite similar, there is a major difference