Case Study Of Ford Pinto

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This case is about the design of Ford Pinto specifically the gas tank that was in a dangerous place that would ignite the car in a rear-end collision. The problem is that Ford used a cost-benefit analysis not to upgrade the fuel system even if it lead to more deaths. This decision by Ford led to many controversial issuses that relates to safety, risk, and conflict of interest decisions.

The Ford Motor Company (commonly referred to simply as Ford) is an American multinational automaker headquartered in Dearborn, Michigan, a suburb of Detroit. It was founded by Henry Ford and incorporated on June 16, 1903. The company sells automobiles and commercial vehicles under the Ford brand and most luxury cars under the Lincoln
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The Ford Motor Company was launched in a converted factory in 1903 with $28,000 in cash from twelve investors, most notably John and Horace Dodge (who would later found their own car company). During its early years, the company produced just a few cars a day[1].
The Ford Pinto is a front-engine, rear-drive subcompact car (A subcompact car is the American term for an automobile with a class size smaller than a compact car, usually not exceeding 165 inches (4,191 mm) in length) manufactured and marketed in the years 1971–1980. This prject was led by Lee Lacocca. The first subcompact developed by Ford in North America, the Pinto was marketed in two-door coupe (1971–1972) three-door hatchback (1971–1980) and three-door station wagon (1972–1980) body styles, and was the first mass-produced American car with rack and pinion steering. The Pinto weighed 2000lbs and cost 2000$
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We have chosen the cumulative (collective information comparisons) type. The cumulative type of case studies serve to aggregate information from several sites collected at different times. The idea behind these studies is the collection of past studies will allow for greater generalization. We choose this type since the Ford Pinto case is old, so our information will be concentrated on previous studies. The other types of writing use illustrative examples that typically utilize one or two instances of an event to show the existing situation which is not possible in our

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