Amongst the retailers fighting for the market share in the sporting goods sector, Dick’s sporting goods persists to impress shareholders. The company’s profit margins and revenue have indicated excellent growth annually and looking ahead the administration expects revenue to augment by 3%. Generally, DKS is working at an optimum height with adequate capital adequacies to allow the expansion necessary to address the sector’s needs, yet is still able of maximizing shareholder’s wealth. The company has a winning strategy that has focused on the high-end athletics wants. DKS definitely has rewarded shareholders currently, producing an annualized overall return of 55.9% for the past three years. DKS competitive advantage comprises of its prominence on high-performance products intended for serious enthusiasts or athletes, rather than cheaper items for casual participants. Nonetheless, one can purchase the goods at certain skill and price levels. However, the focus of DKS on higher price, higher quality items make it more lucrative than its rivals. It also reduces the competition DKS faces from other competitors in the sporting goods and broad merchandise retailers who never share that emphasis. Not astoundingly then DKS is all in when it relates to omnichannel. The retailer has embraced fulfillment and sales efforts like buy online-pickup in store, in-store takings for online purchases, and endless aisle scheme that, for instance permit staff to place
When Firoozeh says that her father's parents "did something right" she means that they did a good job making sure that family was very important to him. Because of this, when his siblings are upset with him he becomes very upset. Firoozeh's father seems to think family is one of the most important things in life.
Lululemon Athletica Inc. thrived off its 5 key elements in their growth strategy which helped to acquire a stronger revenue base that enabled them to have a differentiated product line,design and culture. Trademarked fabric and technology helped their brand loyalty which enabled them to get products in and off the shelves in a 2 month period. Additionally 95% of its inventory was sold at regular price. This was attainable because of the strategic multi-channel approach used to enhance its market presence
The women's apparel market is highly competitive. With the launch of a new active-wear line from Harrington Collection's, more and more competitors will start to realise the potential value in in producing an active-wear line of their own. The active-wear market is growing so rapidly (expected to double turnover from 2007 to 2009), that eventually all of Harrington's competitors would likely be expected to launch a line of their own, relying on existing brand loyalty and high-scale advertising campaigns to capture market share and move units.
Lululemon is a large company, making clothing for athletic activities, not only are they in the women’s athletic range, but they have hit the men’s market and youth range as well. A SWOT analysis will be used to break down Lululemons strengths, weaknesses, opportunities, and threats to the business. Strengths which Lululemon have achieved include multi-faceted and community-based approach strategy, making customers feel part of a community through marketing strategies like there “ambassador program, social media, in-store community boards and grassroots initiatives” (Lululemon, 2016 Annual Report, 2016, p. 3). Touchpoints which have been a part of this multi-channel include Lululemons websites www.lululemon.co.nz and ivivva.com which is based around female youth active ware. With Lululemon having 12,500 full-time employees worldwide (Lululemon Athletica Inc. (LULU), 2017) with 406 stores (Lululemon, 2016), their large market capital of $8.33 billion (Lululemon Athletica Inc. (LULU), 2017), shows the total value of Lululemons shares of stock. Lululemon having $581.1 million in net revenue, this is an increase of 13% while their gross profit increased by 17% rising to $297.4 million. (Lululemon Athletica Inc. Announces Second Quarter Fiscal 2017 Results, 2017). This shows a steady increase in profit for Lululemon for 2017 which is a strength for them.
At some point in one’s life, he or she gets introduced to sports which have become a staple in society around the world. For example, most countries have a national team for different sports such as soccer, volleyball, and baseball. There are many companies like Addis, Reebok, and Asics that produce sportswear for every sport imaginable. Two of the biggest sportswear companies are Nike and Under Armour. Athletes and non-athletes all over the world use Nike and Under Armour products every day.
Given the strength and rapid growth of online retailers coupled with the national brands attempting to decrease their dependency on middlemen retailers, Dick’s must consider a strategy that ensures their continued relevance and dominance in their respective industry. Attempting to go against Amazon or other large online-only retailers would place Dick’s at a disadvantage given that their overhead costs will never be as low as the companies that do not need to hold and operate prime retail real-estate. For the aforementioned reason, this report advises against committing excessive resources towards the development of the e-commerce platform, DicksSportingGoods.com. Similarly, the focused expansion of private labels may not necessarily achieve long-term market relevance for Dick’s in the sporting goods industry. Furthermore, aggressive expansion within the private label sphere may alienate current key partners, such as Nike and Under Armour, which would be detrimental to Dick’s revenue streams both in the short- and long-term.
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2XU Outlet is a popular clothing brand in Australia, which provides a wide range of men’s and women’s workout apparel. Their collection includes tri suits, wet suits, and compression outfits. Customers can browse through the brand’s products on the website not only by category, but also by the type of sports they engage in such as running, triathlon, cycling, swimming, or just exercising in the gym. Founded and based in Melbourne, Australia, the company’s philosophy is to create products that will advance human performance. 2XU employs state of the art fabric and construction technology to take their products beyond what was previously thought possible. 2XU is fast becoming the most technical performance sports brand on the planet
Polyvore’s strength lies in the type of target that frequently visits their website. It is highly profile based on the products shown on its platform (related to fashion, home decor, lifestyle) and based on people that are strongly interested in purchasing the products, much more than other social networks. Polyvore doesn’t only provide an audience for big brand but any brand in the fashion industry and design can exhibit their products in this online platform and interact with potential customers, through comments and likes. As a company, its strength lies in the employees who work together in an office with no cubicles and who have an open communication with one another and the executives. According to the iconic marketing team, “Polyvore’s low-cost per order and high average basket size continues to make them an attractive and exciting partner to work
When a brand is created, many will ask the questions that haunt all of us trying to start a company. Will it work? Should we stay online or launch a brick-and-mortar store? Will I make profit or fail? These questions arise even more when the company is to start only online. Because of this, e-commerce fashion brands must constantly evolve and expand their styles to maintain the interest of their target customers. Fashion Nova is one fashion brand that manages to stay relevant among its consumers because of their edgy style and quality priced clothing. Fashion Nova was first established in 2010. It gained its popularity from celebrities promoting it on their social media platforms and the fact
Unfortunately, many online retailers have begun to catch up with many of these core competencies. The concepts of next-day delivery and “above and beyond” customer service are no longer the “WOW” factors that they may have been five years ago. However, the relationships that make up “Powered by Zappos” are tough to beat and give the company a competitive advantage through its supply web. At the time of this case, Zappos still holds the niche of being an online shoe expert, but companies
Zappos.com, established in 1999, has rapidly become a strong competitor in online apparel and footwear sales. With the original corporate vison of offering the absolute best selection in shoes; the vision has evolved over the past several years to include the goal of being the retailer that “provides the absolute best service online -- not just in shoes, but in any category” (Zappos, 2014). The online retailer stocks millions of reasonably priced footwear products; carrying thousands of hard to find brand named shoes, handbags, apparel and accessories via the company website and 7,000 affiliate partners. In recognizing their rapid success, Zappos credits it to their commitment to the customer, stating,
Secondly, another challenge is to increase brand awareness and connect Decathlon China with its customers. To begin, we can see that no efforts are done to bring consumers to the Decathlon’s official website. As a result, Decathlon China should use specific online forums about sports, where people usually tell their purchasing experiences, ask questions, etc. and where Decathlon China could use banners to be visible and attractive. Decathlon China could also hire an employee who will be charged to share its “purchasing experiences at Decathlon China”, so as to convince people to have a closer look at Decathlon China when they are looking for sporting goods. In the same time, we can see that the competition is highly using social media to connect with their customers. Accordingly, Decathlon China should create a company fan page on Chinese local social media, and more specifically, Renren and Sina Weibo, as its target audience usually hang out on these social media. The Decathlon fan page should inform potential consumers, bring them to the official website, but also allow consumers to interact, ask questions directly to Decathlon. As a consequence, Decathlon China should also hire few employees to update its fan page frequently and answer very quickly to the questions of potential consumers to show their reactivity.