Case Study Of Fruits First

It also requires more of an investment and commitment by the international company which creates a higher risk. There is also the down side of having difficulty managing local resources.

The large initial capital investment needed for new entrants is another major barrier. The cost of machinery and manufacturing is expensive. It is hugely important and costly to have a global presence in manufacturing as it is extremely expensive to ship machinery to clients around the globe.

Some costs are expensive: freight cost from China, inventory (lead-time increase because of shipping), and quality control (testing shipped products from China in the US require some cost; time and money)

In accordance with findings based on extensive research, Jamba Juice has encountered a steady decline in its sales and market share value due to a variety of internal and external factors. Although the largest smoothie chain in the United States is foreseeably on the road to non-existence, proper business development can potentially help the corporation turn things around and prosper like it once did.

Success in the Chinese’ fruit beverage market is contingent upon distribution decisions made by firms in the market. Many companies have failed to prosper in this market due to poor distribution decisions. However, the Chinese fruit beverage market is attractive. The advantageous nature of this market is revealed by examining competitive rivalries, and the social, economic, and political forces that will affect your firm’s ability to successfully compete.

First, the strengths are that the overall design, “the creation of the smoothie and juice names, and distribution, was done with multiple stores as the goal.” (Pg. 2) This business model differentiates them from the competition because instead of offering the same flavors, juice names, design, and distribution to all of the locations it is determined by a section of stores rather than the entire market. This tactic allows their business model to be targeted for a specific demographic depending on the external environment.

High cost of entering new markets International growth is expensive. Entering new markets with a new brand

Noticing the tremendous success within the industry in such a short time, Nantucket Nectar and Juice Guys decided to expand this new juice retail concept into the East Coast. Their primary focus within the East Coast was expansion into the Boston market. Although this

As Top Juice transitions from a small family business with a little infrastructure in terms of staff, rapid expansion presented challenges. Although major players such as Boost Juice and Sumo Salad holds larger market share, Top Juice strives to develop strong relationships with staff, establish direct relationships with local growers, expand through franchising and provide consumers unique, top quality and fresh produce.

Product adaptation is when a company modifies their specific product to make it more suitable for the location and culture in which they are in. I am certain that it’s imperative for both Yogurtland and Micromax to meet the wants of individuals which they are serving. In this dialogue I’ll discuss why this is important. This dialogue will cover Yogurtland and Micromax and what they would need to adapt. I wall also talk on what happens with failing and what the result of that could be. Also, within this discussion I will recommend a strategy for Yogurtland and Micromax. Within that strategy I will discuss both companies and how they could be able to advertise their current products in alternative nations and markets without having to change their product very much. It is also important for consumers to like their products so they are able to really make a name for themselves. Also so they can

The clients leave their stores with a better feeling about themselves since they understand that when they choose Jamba, they have opted for a healthier lifestyle.”(jambajucie.com) Jamba Juice must try to execute this vision statement by adding organic fruits and vegetables and advertising on the new addition. People want to sat healthy and aren’t going to go to Jamba Juice if they find out it is not healthy. Jamba Juice needs to market them so that it can make a better impression of the store in people’s mind.

There are many costs involved in internalization. These costs can be communication costs due to cultural differences, costs due to legal systems of the country which favors the local companies.

6) After it succeeds, launch the Healthy Berry Crunch in other European markets with the Eurobrand approach, continuing with Germany and Benelux, as those countries are also in favor of Healthy Berry Crunch. At the same time the company would do the further research on other European countries and choose the countries that test results show well to launch the next.

Other key factors like transport cost, trade barriers, political risk, economic risk, business risk cost and firm’s strategy plays a key role in

Geographic distance would be a definite problem for the small Irish exporter being that Ireland is an island on the edge of Europe so physical remoteness is an issue for export etc. But on the upscale we are easily accessible by sea. Our small size could pose a problem on the international market for the small exporter. The difference in climate that can occur in Ireland depending on the product could raise some issues also. Bearing these factors in mind, conducting a feasibility study before considering a prospective market would be an excellent idea.