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Case Study Of Genting Malaysia Berhad

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Genting Malaysia Berhad (“Genting Malaysia” - http://www.gentingmalaysia.com/profile.htm) is the leading provider of leisure and entertainment services in Malaysia. Genting Malaysia is one of the subsidiaries of Genting Berhad, the investment holding and management company of Genting Group founded by the late Tan Sri (Dr.) Lim Goh Tong in 1965. Starting up as a private company limited by shares in 1980, Genting Malaysia acquired Genting Berhad’s entire gaming, hotel and resort-related operations and was listed on Bursa Malaysia’s Main Market in 1989. The company aims to be the leading integrated resort operator in the world by providing the most delightful and memorable experiences to their customers and generating sustainable growth and profits …show more content…

This programme has a membership base of over 3.4 million members across Malaysia, with over 50 participating merchants and 1k merchants’ outlets. Resort World Genting has implemented numerous acquisition campaigns which emphasize on current trends and events to attract the younger market. This strategy has received an overwhelming response and expanded the membership base with more than 200k new recruitments.
Besides promotion for hotel rooms such as the Genting Rewards Room Fair which allows GRC members to get a hotel room with as low as 1 Genting Point (GP), Resort World Genting also offers some of the best entertainment throughout the year by inviting regional and international world-class entertainers. For example, the resort had invited Peter Marvey, a multi-award winning illusionist from Switzerland, who showcased his signature ‘Dream Flying’ illusion at Genting International Showroom (“GIS”) as one of the resident shows for the year. The resort also brought to life the famous fictional lane Sesame Street through a Broadway-style musical production the Sesame Street Live where young children and families sung along with the iconic characters – Elmo Makes

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