Genting Malaysia Berhad (“Genting Malaysia” - http://www.gentingmalaysia.com/profile.htm) is the leading provider of leisure and entertainment services in Malaysia. Genting Malaysia is one of the subsidiaries of Genting Berhad, the investment holding and management company of Genting Group founded by the late Tan Sri (Dr.) Lim Goh Tong in 1965. Starting up as a private company limited by shares in 1980, Genting Malaysia acquired Genting Berhad’s entire gaming, hotel and resort-related operations and was listed on Bursa Malaysia’s Main Market in 1989. The company aims to be the leading integrated resort operator in the world by providing the most delightful and memorable experiences to their customers and generating sustainable growth and profits …show more content…
This programme has a membership base of over 3.4 million members across Malaysia, with over 50 participating merchants and 1k merchants’ outlets. Resort World Genting has implemented numerous acquisition campaigns which emphasize on current trends and events to attract the younger market. This strategy has received an overwhelming response and expanded the membership base with more than 200k new recruitments.
Besides promotion for hotel rooms such as the Genting Rewards Room Fair which allows GRC members to get a hotel room with as low as 1 Genting Point (GP), Resort World Genting also offers some of the best entertainment throughout the year by inviting regional and international world-class entertainers. For example, the resort had invited Peter Marvey, a multi-award winning illusionist from Switzerland, who showcased his signature ‘Dream Flying’ illusion at Genting International Showroom (“GIS”) as one of the resident shows for the year. The resort also brought to life the famous fictional lane Sesame Street through a Broadway-style musical production the Sesame Street Live where young children and families sung along with the iconic characters – Elmo Makes
As a result of tourism, Caribbean governments invest sufficiently in the infrastructure necessary to keep tourism afloat such as the large international airports, roads, sewage treatment plants and electricity and telecommunication facilities etc. This development is beneficial to both tourists and locals alike. Foreign investment is another aspect that is essential to the development and maintenance of tourism facilities in the region as the government can only do so much. Tourism requires a lot of capital and investment because of this Caribbean governments gratefully accept foreign direct investment into the region as they do not have the monetary capacity of doing it alone. Large world class franchises such as Hilton, Marriott and Ritz Carlton have invested into the regions’ hospitality sector bringing with them not only the highest quality product but also their world-renowned brand which in its self is beneficial to the region’s tourism industry. Caribbean governments also gain revenue from the corporation and council taxes that foreign investors are required to pay.
In Bangkok, Thailand, a group of financial investors invested in a hotel called The Regency Grand Hotel. This hotel is the most cherished hotel in town, where the employees and guests enjoy spending time at this five-star hotel. This place hosts approximate 700 employees that give fantastic benefits, year-end bonuses and ensures job security.
Under the leadership of Tan Sri Lim Kok Thay, the Genting Group continues to grow from strength to strength, he manages to bring the company to greater heights with a successful overseas strategy. Genting Malaysia is a member of the Genting Group, is one of the
Tourism is one of the most international industries. Globalisation is the gradual forging of links between groups and societies until they finally reach around the globe in several directions (Smith, D,2006). Globalization is one of the serious challenges facing managers today. It is critical to develop services that are able to satisfy a highly diverse customer base (Ueltschy et al., 2007) Now to keep up with the rising levels of globalization in the hotel industry, there’s a need to understand not only the positive, but also the negative impacts of globalisation. I’ll also talk about the growth and rise of one of the most respected brands in the hospitality industry - the Hilton Hotels. Throughout the evolution of this famous organization, the Hilton has
MGM Grand Resorts International owns and operates luxury casino resorts through two basic segments, Wholly Owned Domestic Resorts and MGM China. MGM Grand Hotel offers an assortment of games, fine dining, conventions, extravagance skyline rooms, and entertainment. As for its casino operations it includes retail, resort amenities, slots, table games, and race book wagering. MGM Grand serves premium individual gamers, leisure travel customers, business and lastly grouped customers who need a common and entertaining locations for either a convention, trade or small meetings. By holding 50% of the market share, MGM Grand competitive advantage is its qualified diversity to business opportunities that promotes strategic objectives of quality and
MGM Resorts International ( MGM) is a Fortune 500 company traded on the NYSE in the complex and unpredictable industry of gaming and hospitality. MGM is one of the leading global hospitality companies with a portfolio of 15 wholly owned resorts and gaming properties located in Nevada, Mississippi, and Michigan and 50 percent stakes in four additional properties in the US and China ( Exhibit 1). With approximately 45,000 full time employees, the company has an enterprise value of $ 18.09 billion and 2010 revenues of more than $ 6 billion ( Exhibit 2). It is the third largest revenue generating company in its industry. MGM believes its success is due to its reputation for delivering high quality gaming and luxury services and
Competitive strategies use a variety responses to a better align the organization with pressing environmental demands. To establish the competitive advantage, the Seri Malaysia Hotel are going to achieve a favoured position with their competitors and perform internally in ways such as uniqueness, valuable and difficult to
The hotel targets both travel and business customers. The hotel has also received many awards, and is a trend setter in terms of customer service and quality.
As mentioned earlier in Chapter 1, China Lodging Group is a multi-brand hotel group which as per now manages seven hotels with each having a specific target of customers. These Hotels are Hi Inn, Han Ting Hotel, Elan Hotel, Star-way Hotel, JI Hotel, Manxin Hotel, and Joya Hotel. Its mission statement is to create great brands of hotels that guests love. The group predicts to be owning over a quarter of the hotel market share in the next five years to come. The two major objectives that the company has set for the next five years to ensure that they attain their goal is to build one large five-star hotel in the heart of China Capital’s serene outskirts and to ensure that they hire enough
Marriott is a multi brand company with a Global Portfolio that providing lodging that fit within many market segments. This report will discuss briefly Marriott’s Portfolio of hotels, what they do, briefly examine a number of their key marketing strategies and examine how they are implemented, measured and ask the question does this make them market leaders?
I hereby declare that this submission is my own work and to the best of my knowledge, it contains no material previously published or written by another person, nor material which to a substantial extent has been accepted for the award of any other degree or diploma at any educational institution, except where due acknowledgement is made in the thesis.
Its primary business is management, development and ownership of resorts and hotels and it is highly involved in the two award-winning brands; Banyan Tree and Angsana. It also operates Laguna Phuket which is a leading integrated resort in Thailand through
In addition, with Singapore being a well-established hub for various sectors such as the finance and medicine, business travel in Asia has seen an increase by 20% compared to 2009 (Channel News Asia, 2010). With a rebound in Asian business travel, hotel occupancy in July hit a high of 90% an increase of 10.2% from 2009 and hotel room revenue grew 37.2% (The Business Times, 2010). Being the “Best Business Hotel in the World, Asia-Pacific and Singapore” as awarded by Business Traveller (Shangri-La, 2010), the surge in business travels is definitely advantageous to Shangri-La.
In terms acceleration of economic growth is based on the measurement of GDP, MALAYSIA HAS recorded a growth of 5.1% last year. Although it is lower than 7.2% in 2010, but it was so roaring in the context of a difficult global economic environment and uncertainty. In contrast, global economic growth has dropped from 5.2% in 2010 to 3.8% in 2011 while the economy of the developed countries like USA, Germany, UK, France and Japan also recorded weak growth of respectively 1.5%, 2.7%, 1.1 %, 1.7% and -0.5% in the same year; far lower than Malaysia's achievements. Following a satisfactory GDP growth was assisted by the Federal government revenue increased by RM13.2 billion in 2011 through increased collection of IRB estimate of RM109.7 billion compared with RM96.5 billion the government has managed to reduce its fiscal deficit to 5.0% compared projection of 5.4%. This means that the GOVERNMENT has successfully steered the nation's economy as well as the control and management of public funds wisely in the past 3 years in a row when managed to bring down the fiscal deficit from 7.0% in 2009 to 5.6% (2010) and 5.0% in the past year in a expanding economy.
Filem ‘Indie’ adalah filem bebas yang dihasilkan oleh pengarah bebas yang menekan aspek seni dan aspek kehidupan sekeliling. Di sini filem ‘Indie’ di Malaysia juga terdapat nilai keseniannya yang tersendiri sama seperti filem-filem yang dihasilkan oleh pembikin filem yang lain. Terdapat banyak cabaran yang dihadapi oleh pembikin-pembikin filem ‘Indie’ di Malaysia dalam mengharungi kemelut industri filem tempatan. Cabarannya di sini adalah seperti masalah ego pembikin filem ‘Indie’ itu sendiri, tentang menghadapi konflik dengan kerajaan dan permasalahan dengan masyarakat. ‘Indie’ atau dalam perkataan penuhnya ‘Independent’ dan semua sudah sedia maklum bahawa ‘Independent’ bermaksud bebas atau berdiri sendiri menurut