Case Study Of Globalization And The Coca Cola Company

The issue of globalization is regarding “major companies who build a relationship with another country and conduct business that benefits both” (McCormick, Lecture). When seeing the term definition and thinking about it one must explore how do both parties make money from their relationship. Therefore, the only way that both parties can make money from a relationship it that if the company and country set up an arrangement that benefits both. An

Coca-Cola is one of the most recognizable brands around the globe. The history of Coca-Cola began over a century ago since 1886. Today Coca-Cola sells products in over 300 countries world-wide, and has over 3,000 different beverages. The brand is familiar to people all around the world, and is available in many different varieties. The company takes pride in the development of unique marketing strategies, which have allowed growth and access to various places throughout the world. Their extremely recognizable branding is one of Coca-Cola 's greatest strengths and the simplicity of its bottling is a part of a great marketing strategy (Spring,2002). Coca-Cola makes money primarily from selling

Globalization is defined in many ways. “Globalization generally refers to the expansion of global communications, growing social and political interdependence and the development of a planetary rather than national awareness among many of the world’s people (Anderson, 98).” The process of globalization is allowing people from all over the world be more interconnected with one another. The process is seen in many different ways. Our clothing is no longer made in the United States, today we look at the tags and see “Made in Indonesia” or “Product of Venezuela”. Many companies such as Microsoft, Nike, and Wal-Mart are reaching people in places that were not considered feasible markets only 30 years ago. Globalization has been a subject to controversy by both the richest and the poorest of countries. Outsourcing is a major point of negativity in this new interconnected world. Many jobs are lost from workers in the developed nations and sent to developing nations who will supply workers for less.

5. ?Ongoing innovation? Constantly offering purchasers with new product, for instance, diet coke (1982), Coca-Cola Vanilla (2002).

Globalization may be defined as the integration of the world 's people, firms and government. In the modern context, globalization is usually the result of closer ties in international trade, known as bilateral trade agreements. The WTO and NAFTA are two examples of such bilateral trade agreements. With such agreements, cross-country investment increases. This increase in investment is aided by the increase in information technology and communications, which has undergone a significant advancement over the last two decades with the rise of the Internet and mobile telephony (Green, 2013). It is important to the business to expand; global expansion and globalization would a positive business decision to complete in this process due to the strategic goals and objectives the company possesses. Healthy growth can be accomplished by globalization of specific areas selected and determined through research of market and development of these areas outlined within.

Globalization is an extremely relevant concept in regards to the current shape of the world. Through globalization, ideas are shared across cultures leading to innovations in several departments. I would like to give an overall view and perspective of the impact of globalization on the United States from a macro look at how globalization is now shaping America. Likewise, I will discuss in more detail how globalization has impacted the United States as it relates to technology, trade, transportation, and environmental pollution. Lastly, I will explain the impact of globalization on the United States as to how it relates to these forces on domestic companies, workers, indigenous cultures, and other demographic groups within the country.

Globalization refers to the “tendency of investment funds and businesses to move beyond domestic and national markets to other markets around the globe, thereby increasing the interconnectedness of different markets. Globalization has had the effect of markedly increasing not only international trade, but also cultural exchange”³. Globalization is closely related to foreign investment in the sense that foreign investment is a contributing aspect of globalization. It has also been noted that globalization can especially impact developing countries as it “helps developing nations "catch up" to industrialized nations much faster through increased employment and technological advances” . McDonald’s is a prominent example of a company that has embraced the opportunity to globalize and achieve success doing so. McDonald’s is the largest fast food restaurant chain in the world consisting of more than 35,000 outlets spread across 118 countries. Although the company was founded in the United States, they have not limited themselves to North America; they now spread worldwide into every continent. Similar to their global growth increase, the company has also seen their revenue tremendously increase as they continue to share their product with more and more people around the world. “McDonald’s key to success is its business mantra of “think global, act local”. This has allowed the company to achieve financial success in every region it opens its fast food restaurants”4. McDonald’s has clearly found the right strategy in terms of growing their product internationally as they’re seen to be one of the most successful companies doing so, their numbers support their success as they receive around 65% of their revenue from international

The business activity of companies in most industries is affected by the process of globalization. The need of globalization was determined by the necessities of companies that had to address markets in other countries in order to expand their business. In addition to this, they had to reduce their costs by hiring employees from other countries, and by outsourcing some of their processes to other regions.

Parker, B. (2005). Introduction to Globalization and Business: Relationships and Responsibilities. Retrieved from The University of Phoenix eBook Collection Data

In recent years, Coke has been focusing on micromarketing (local marketing and individual marketing in details). In 2010, their “The happiness machine” video had became viral and changing the game of marketing. It does not tell how good their cola is but it brings truly happiness for people. That vending machine was travelled around the world and gives the college student shock, amazement, giggling via its unpredictable products ejected, or “Share a Coke” campaign. This unique campaign has gained a lot of fame for Coke this year. It is first launched in Australia in 2011 and has since rolled out in more than 50 countries, invites fans to find their names, and the names of family members, friends… on bottles of Coke, Diet Coke and Zero across the U.S. For teenagers, especially Millennial, personalization is not a fad, it’s a way of life and Coke has caught that need. The need of self-expression, individual storytelling and staying connected with friends. While the battle over links between soft drinks and obesity had declined Coke eleven years in US, a two percent rise in sales in the US (the Wall Street Journal reports) has switching Coke back to its standard

The Coca Cola company is perceived to be the most famous trademark on the globe, and it is equally so. The company claims more than 400 brands that appeal to a wide range of individuals throughout the world. They are in a position to fulfill needs of every one of their buyers making their experience with their beverages a better one. The entity’s drinks entice a lot of people across all races, age, and gender. Coca Cola is outstanding for its overall popularity as its items are sold in over four hundred countries in the world, while major contenders like Pepsi are just available in very few countries. Such a competitive advantage has placed

The Coca Cola industry is a vibrant model that started in 1886 by John Styth Pemberton who was a pharmacist in Atlanta, which is the capital; headquarter for the Coca Cola Company. It is the world’s primary manufacturer of non-alcoholic beverage and operates on a global scale across over 200 countries worldwide with over 500 brands. The company is widely recognized by 94% of the world’s population (coca cola Company.com). Coca Cola is largely successful, has become the iconic beverage of the American culture, is ranked number three in the world, and is regard as “happiness in a bottle worldwide (bestglobalbrand.com) The company post revenue of 5.37 billion dollars with a 2% rise in the North American market (NBC.com). This report will therefore examine many different aspect of the Coca Cola company which as allow them to become the beverage and brand of choice worldwide.

Coca-Cola is the result of a patent medicine formulated in a small southern pharmacy over a hundred years ago. It has grown into a multibillion dollar international company. It also owns one of the most valuable brands in the world. Their Coca-Cola banner has won the world’s top brand 13 times on brand c-consulting firm Interbrand’s annual list (Fraser, 2012). In addition to its main product, Coke, the company owns over 3500 beverages. One of its core competencies is brand building. They have built their brand to have respectability and dependability. Their brand and logo are recognized all around the globe. It has actually become a new known on almost all households worldwide (RNWILKIN, 2009).

Globalization – the intensification of human interaction (Guest, 18), continues to remain a key facet towards growing economies, improving international relations and influencing new opportunities. Although global expansion is seemingly brand-new within contemporary society, such interaction is not a recent practice, but rather has been performed and cultivated for centuries past. To analyze the power of globalization, through a narrow lens, one could look at the consummation/production of Coca-Cola and a chocolate bar. By interpreting a single bottle of ‘Coke’, much can be revealed about its impact, both negative and positive, on the consumer and the environment of the country where it is produced; Plachimada. Furthermore, through that same context, looking at, a single chocolate bar can further lay bare the dominance and crisp realized influence that a small, subjectively delicious, object has on the issue of stratification, and its relation to power, on the rest of the world; that being, countries where these products are forcefully composed in.

One of the company’s most popular jingles was known as “I want to buy the world a