Case Study Of Google Public Affairs

Google as a company with its modest beginning in 1998 and its mission statement to “organize the world’s information and make it universally accessible and useful”, has grown into so much more. Google is now the most searched website and is also the most dominant search engine in many countries. Heard that even some of the Microsoft Employees prefer Google than their own search engine. This shows how popular Google is.

Google is renowned for its search engine technology and is second to none in the search engine marketplace as it stands. Among its competitors (Yahoo, AOL, msn, infoseek, ask jeeves, etc.), Google quickly became a household name as searchers discovered that it was not your average search engine. Google set itself apart from its competition by providing more unique information in its searches than the other available search engines. (Alex Harrison, 2011)

Google is a multibillion dollar business empire. It has experienced major growth over the years. This growth has majorly been attributed to their advertising venture facilitated by other services like search engine, various productivity tools such as Gmail and Google docs, and enterprise products such as Google Search Appliances and Google Apps Premier Edition. Google's early success was from its ability to give people a search algorithm that they could search for any information needed and the results produced were highly relevant ADDIN EN.CITE Keith H. Hammonds200396(Keith H. Hammonds, 2003)969619Keith H. Hammonds,How Google Grows...and Grows...and Grows Fast Company200331st March, 2003New YorkFast Companyhttp://www.fastcompany.com/magazine/69/google.html( HYPERLINK l "_ENREF_4" o "Keith H. Hammonds, 2003 #96" Keith H. Hammonds, 2003). Google gave also a clean homepage design which had no interactions such as advertising and sponsored links. Google also made innovation one of their core values , and they also had unique corporate image with engineers, innovators and leaders all on board. Lastly, their success came from their important investments in infrastructure which offered more web page loading rate ADDIN EN.CITE BrandZ201098(BrandZ, 2010)989843BrandZ,"Top 100 Most Powerful Brands of 2011"2010http://www.millwardbrown.com/libraries/optimor_brandz_files/2011_brandz_top100_chart.sflb.ashx201227th April( HYPERLINK l "_ENREF_1" o "BrandZ, 2010 #98"

In the United Stated internet was not accessible to the general public until the 1990’s, so Google has been able to make its fame relatively quick. Google began as just an online search site, but now offers more than 50 other services and products, such as Email (Gmail), document sharing site (Doc’s), and was even fortunate enough to acquire a sector of mobile phones in 2012 from Motorola Mobility.

Google is described as a technological company that helps innovate and improve the world with its new development. Technological factors play a major role in a company like Google and it is part of the company’s competitive strategy. Google is not only a search engine; it also provides many services, tools and products free of charge through www.google.com. Google's IT infrastructure is a closely guarded secret because it is one of the company’s competitive advantages. Google has up to 450,000 servers spreads over at least 25 locations and it uses a customized version of Linux operating systems to give them control and flexibility in finding new

Google Inc. is one of the leading organisations that provides technological and internet based products and services. Google was established in 1996 by

SWOT Analysis: SWOT analysis is used to strategically plan and identify a company?s internal strengths and weaknesses and the external environment that creates opportunities and threats. Company?s use their external opportunities to reinforce internal strengths and improve internal weaknesses in an attempt to achieve organization goals. The internal factors of strengths and weaknesses are measured by its impact on the goals and objectives of the organization. A company's strengths are its resources and any other developments that can create a competitive advantage. Some of the internal factors are part of the marketing mix - product, price, plan, and promotion. The non existence of specific strengths may also be categorized as a

Google, the largest search engine in the world, was founded in 1998 by the founders Larry Page and Sergey Brin. Google has impact the world with its advance search engine and the resources it provide. Google 's mission statement is “to organize the world 's information and make it universally accessible and useful.” Therefore, they strive to make the internet and other resources connected to google be reliable convenient to everyone, thus providing satisfying and quality services and results. The owners of Google believe in 10 values they consider to be the overall element of Google. These 10 values consist of; Focus on the user and all else will follow. It’s best to do one thing really, really well. Fast is better than slow. Democracy on the web works. You don’t need to be at your desk to need an answer. You can make money without doing evil. There’s always more information out there. The need for information crosses all boarders. You can be serious without a suit and Great just isn’t good enough.

As one of the world best network services and network products provider, since the day established the company was on a very different road of how IT companies should be from the traditional model. It can be said that Google 's model was so success in today 's IT industry. It not only successfully solved the problem about disconnect of the research and development, also in the management cost and R&D efficiency achieves the optimal. Innovation, and business philosophy helps Google to become world famous company. In other hand Google was considered as one of world’s most secretive company as well. The business model and culture of Google was so unique which not every company can achieve that.

Google, as an internet-based company founded in 1996, which has done a tremendous progress in the past 13 years, is particularly successful and innovative. In 2007, Google surpassed Microsoft as the most visited site on the Web (Kopytoff V, 2007). The company 's influence on the Web is undeniable. Many would ask: How did Google manage to grow up from a nobody to a giant of internet-based companies in such a short time? The answer has much to do with one of the most important elements of Google 's organizational culture - Innovation. This paper will begin by discussing the innovation ecosystem built by Google, it will then show how Google works under this innovation ecosystem and why Google deploy this type of management, finally, it will

In The Google Story, authors David A. Vise and Mark Malseed narrate the success story of Google’s creators Larry Page and Sergey Brin. This text goes to great lengths to give the complete story on how Google on because the largest search engine the world has seen since its conception in 1998. Vise and Malseed argued that with sheer intelligence, innovation, and unique business tactics Google has created an empire. And after such a short time they dominated the search market. They also claim that Microsoft the main competitor of Google cannot rival, google because google creates landmark quality products and Microsoft only suppresses competition with their abundance of resources. The text also explores how the Founders were influenced greatly by their environment and heavily supported by their families.

With the innovation occurs from creative ideas, it is developed, produced and marketed the commercial success of the invention. Google is perceived as a very innovative company that has changed processes and behaviors by understanding the needs of their customers. Google’s strategy innovation is incremental that has not yet produced a breakthrough technology, which creates the emergence of a completely new market. Incremental innovations are improvements of existing technology within an existing market involves new features to a product are introduced to provide greater value for users. Most of Google’s products and services are re-innovations that use breakthrough technology within an existing market, however; it might be not introduced on a new platform. The most obvious remarkable re-innovate product of Google is search engine.

Founded in 1998 by Sergey Brin and Larry Page (Wikipedia, 2016), Google is the first search engine which became popular in the world (Fahad Sultan, 2013). Google was created to make it easy for users to find information on the web easier. Internet services have existed since computer scientist Tim Berners-Lee invented the World Wide Web in 1990. Quite a few search engines have been providing their services but no one has become as popular or recognizable as Google (Fahad Sultan, 2013). Google has changed the way the users surf the web, view and share information. This has made them a leader amongst search engines available on the web and also in the global technology front with revenue of over 75.54 Billion USD (Wikipedia, 2016).

Google Incorporated is a search engine tool that is used worldwide. It provides an enormous amount of websites and other online information as a resource based on keyword searches. We all have heard the phrase, “Google it”. What that means to many individuals, is simplicity and answers. Google is not only an Internet search engine it offers many other features such as: Gmail, YouTube, Google Maps, Google Chrome, Google Play, Google Drive, Google Earth, Google Toolbar, Google Blogger, and Google Calendar and many more products. Google’s main priority is to organize the world’s information and make it universally comprehensible and valuable. Google’s motto has ten (10) characteristics to abide by: (1) focus on the user and all else will follow, 2) it’s best to do one thing really well, 3) fast is better than slow, 4) democracy on the web works, 5) don’t technically need to be at your desk to need an answer, 6) you can make money without doing evil, 7) there’s always more information out there, 8) the need for information crosses all borders, 9) you can be serious without a suit, 10) great just isn’t good enough. Google gives back to there users in a convenient way to search, making it smarter and faster for you, as well as for businesses, provides numerous amount of tools to help businesses succeed on and off the web. For example, businesses promote their company by using ads through Google. As for the web itself, it develops products that will

Google is a worldwide company with its logo ‘GOOGLE’. It serves internet industries and provides