Case Study Of Grandeur Chocolate

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1.0 INTRODUCTION Operations management refers to the administration of business practices to create the highest level of efficiency possible within an organization. Operations management is concerned with converting materials and labor into goods and services as possible to maximize the profit of an organization and also to meet customer requirements. Our group chooses to study the operations management that is adopted in AOM Food Industries. Our study will include many scopes such as the competitive advantage of the company, human resources, quality management, quality management, process, technology and capacity, facilities and many more. 2.0 COMPANY BACKGROUND Grandeur Chocolate @ AOM Food Industries was built on April 5th, 2007 and founded by a couple of husband and wife, Mrs. Aimilia Omar and Mr. Tengku Muazam Kamal. As a start, they made the chocolate at their house in a small volume and a moderate level. Along in their business at that time,…show more content…
For chocolate production, it already sold to seven states in Malaysia and they also got request from Brunei and Singapore. Word “Grandeur” was chosen because it reflects something special and extraordinary. Besides that, it has a universal feeling apart from being catchy with all in the society, right from children to adults. The main ingredients of Grandeur chocolates are the pure cocoa fats produced by the Malaysia Cocoa Board, an agency under the Plantation Industries and Commodities Ministry. The hand-made chocolates are in various forms and flavors. Among them are the chocolate that contains milk, hazel nuts and almonds apart that which have mint, orange, strawberry, lemon, durian, blue berry and coffee. There are also versions of Grandeur Chocolate in the market. They are Grandeur Premium made from pure chocolate and Grandeur Life made from compound chocolate, which is chocolate added with fats and
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