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Case Study Of JSR Incorp

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JSR Incorp (JSR) has already established itself as an IT and ITES company in India with a huge market share of 40% and since it is now looking to expand overseas I believe JSR should focus on United States of America (US), European Union (EU) and Brazil, Russia, India and China (BRIC) nations for their international expansion. We would though emphasize more on the dominant players in the IT and IT enabled services business i.e. US and EU.
The competition though will be with the dominant players of the market for eg Microsoft, IBM, Oracle etc.
EU and US has a huge appetite for IT and ITES because of their huge corporate. The market poses a lot of challenges for setting up new business because of regulation, compliance and competition and hence …show more content…

They should analyse of where and how they would promote their services and conclude on the duration, the media type, the message they want to convey to their customers and other salient aspects of their marketing campaign.
It is very essential for JSR to develop the correct marketing mix. Two basic steps required before developing the marketing mix are firstly identifying the marketing strategy or overall goal. Secondly JSR needs to identify its target audience. JSR will certainly not succeed without proving excellent customer service.
Since we are now aware of who our customers are, what they want or expect or need and what JSR should do to satisfy them.
JSR should plan their customer service such that it is commenced at the first point of contact much before the customers purchase it. They should ascertain what their performance goal should be to succeed in their business.
Having kept the target market in mind, the challenges that they will face and the marketing mix decision for their market entry, JSR Incorp will be able to provide its services to its valued customers not only in India but also

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